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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Neven Šerić
Publisher: Emerald Group Publishing
ISBN: 1787541916
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.
Author: Dibyendu Sarkar
Publisher: John Wiley & Sons
ISBN: 1118744284
Category : Technology & Engineering
Languages : en
Pages : 622
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Book Description
Covers the most recent topics in the field of environmental management and provides a broad focus on the theoretical and methodological underpinnings of environmental management Provides an up-to-date survey of the field from the perspective of different disciplines Covers the topic of environmental management from multiple perspectives, namely, natural sciences, engineering, business, social sciences, and methods and tools perspectives Combines both academic rigor and practical approach through literature reviews and theories and examples and case studies from diverse geographic areas and policy domains Explores local and global issues of environmental management and analyzes the role of various contributors in the environmental management process Chapter contents are appropriately demonstrated with numerous pictures, charts, graphs, and tables, and accompanied by a detailed reference list for further readings
Author: Esakki, Thangasamy
Publisher: IGI Global
ISBN: 1522523324
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.
Author: Dr. PANKAJAKSHI R
Publisher: Archers & Elevators Publishing House
ISBN: 9388805038
Category : Antiques & Collectibles
Languages : en
Pages : 320
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Book Description
Author: David Hemming
Publisher: CABI
ISBN: 9781845938796
Category : Gardening
Languages : en
Pages : 296
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Book Description
& Quot;Plant Sciences Reviews 2010" provides scientists and students in the field with timely analysis on key topics in current research. Originally published online in "CAB Reviews," this volume makes available in printed form the reviews in plant sciences published during 2010.
Author: Kit Sadgrove
Publisher: Routledge
ISBN: 1134173628
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Is aluminium bad for you? What is an Environment Management System? Is there an effective substitute for Chlorine Bleach? The A - Z of Corporate Environmental Management provides answers to these and many other questions, and is an invaluable guide to managing a company's environmental impact. This practical directory assesses hundreds of products in common use, from aerosols to zinc, via formaldehyde and phosphates. Using an easy-to-understand format it: explains each product's use, its benefits and its environmental risks; recommends safer alternative choices where available; explains issues such as animal testing, eco-labels and recycling; and examines the main impacts of major industries, from aerospace to zoos. Its compact, jargon-free definitions will enable you to produce safer products and communicate your needs more effectively to suppliers. Making extensive use of figures and cross-referencing, this book is ideal for managers who are introducing corporate environmental programmes and risk assessments, and for anyone who needs an objective view of environmental issues in business. With over 800 entries, the A-Z of Corporate Environmental Management provides a clear and authoritative summary of the subject. Its encyclopedic coverage includes: * Management strategies such as ISO 14001 * UK, EU and international legislation * General issues, eg timber * Toxic substances, eg organochlorines * Waste management, eg landfill * Disasters, eg contamination at the Union Carbide plant, Bhopal * Water pollutants, eg chlorine * Air pollutants, eg carbon monoxide The A-Z will help you to: * Reduce your organisation's impacts * Understand major issues * Decide which chemicals to use * Assess whether you are complying with legislation * Communicate with staff and customers * Implement an environmental management system With hundreds of best practice points, the A-Z shows how to reduce pollution, cut costs, improve staff motivation, increase sales and avoid litigation. Its checklists, charts and tables make it a highly practical tool for anyone needing to understand and implement environmental management.
Author: Paul N Hague
Publisher: Kogan Page Publishers
ISBN: 0749468653
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presenting the findings - it explains how to use tools and methods effectively and obtain the most reliable results. This fully updated second edition of Market Research in Practice features new chapters on the uses of market research (new product development research, market assessment, customer journey research, branding research, channel research, and pricing research), international aspects and new research trends (including coverage of social media research and mobile surveys). It also includes the latest information on carrying out market research design, desk research, sampling and statistics, questionnaire design, data analysis and reporting. Accompanied by a range of online tools and templates for reporting on and determining statistical accuracy, and supported throughout by examples from real market research projects, this is an invaluable guide for students, researchers, marketers and users of market research.
Author: Paul Hague
Publisher: Kogan Page Publishers
ISBN: 1398602833
Category : Business & Economics
Languages : en
Pages : 393
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Book Description
Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey. Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.
Author:
Publisher:
ISBN:
Category : Coal
Languages : en
Pages : 380
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Book Description
