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Author: Fred Y. Phillips
Publisher: Springer Science & Business Media
ISBN: 3662085003
Category : Business & Economics
Languages : en
Pages : 422
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Book Description
This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.
Author: Fred Y. Phillips
Publisher: Springer Science & Business Media
ISBN: 3662085003
Category : Business & Economics
Languages : en
Pages : 422
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Book Description
This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.
Author: Wen Xiao
Publisher: Springer Nature
ISBN: 981157281X
Category : Business & Economics
Languages : en
Pages : 409
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Book Description
This book explores how technological progress accelerates the transformation of economic development by adopting a fundamental logical approach to technological progress, intensive inputs, and promotion of productive efficiency to transformation of economic development. It investigates the internal mechanisms and the choice of corresponding modes that initiate technological progress to accelerate the transformation of economic development at three basic research levels: micro-enterprise level, mid-industry level and macro-economy level. Based on the above research, the book summarizes four dimensions facilitating the transformation: agricultural intensification, new industrialization, modernization of the service industry and the advanced manufacturing industry, and linkage of the modern service industry. This book is especially valuable in its hierarchical categorization covering theoretical, empirical, industrial and strategic exploration. On one hand, it analyzes the mechanisms and approaches influencing the transformation of economic development driven by technological progress from both theoretical and empirical perspectives. On the other hand, based on the introduction of advanced international experiences, it probes into the guarantee basis for the strategic implementation and the corresponding mode choices of the transformations. Furthermore, it offers specific policy proposals from both the macro level of how technological progress promotes the transformation of economic development and the micro level covering the agricultural, industrial and service industries.
Author: Martin Hingley
Publisher: CRC Press
ISBN: 131710045X
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.
Author: George S. Day
Publisher: Simon and Schuster
ISBN: 1471104478
Category : Business & Economics
Languages : en
Pages : 299
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Book Description
'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up his groundbreaking book MARKET DRIVEN STRATEGY with practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both. Based on nearly a decade of research, teaching, and consulting on the topic, THE MARKET DRIVEN ORGANIZATION shows how to apply Day's essential marketing theories to an entire company. Complete with diagnostic questionnaires and other assessment tools to identify strengths and weaknesses and lead companies through change, THE MARKET DRIVEN ORGANIZATION is an indispensable guide that will provide managers with crucial insights drawn from the most thorough research of the decade.
Author: Knut Holt
Publisher: Springer Science & Business Media
ISBN: 1475757204
Category : Business & Economics
Languages : en
Pages : 421
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Book Description
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.
Author: Renjini D.
Publisher: Vernon Press
ISBN: 1622737741
Category : Business & Economics
Languages : en
Pages : 135
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Book Description
This book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. The book provides the readers with a succinct, yet comprehensive view of scholarly research on the concepts of market orientation, non-profit marketing, and organizational performance of non-profit organizations and demonstrates why and how market orientation can be an effective organizational orientation for Indian non-profit organizations. Despite the growing importance of non-profit sector in socio-economic well-being of societies, academic debate and research in developing economy context in this field is glaringly sparse. This book attempts to addresses this gap in literature by analyzing market orientation and related concepts against the background of environmental conditions in a typical emerging economy context. Therefore, it will be especially beneficial to academics, researchers, students and practitioners in the fields of non-profit management, strategic marketing and social work, desirous of advancing their knowledge in nonprofit market orientation in these settings.
Author: Information Resources Management Association. International Conference
Publisher: IGI Global
ISBN: 9781878289841
Category : Business & Economics
Languages : en
Pages : 1244
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Book Description
As the 21st century begins, we are faced with opportunities and challenges of available technology as well as pressured to create strategic and tactical plans for future technology. Worldwide, IT professionals are sharing and trading concepts and ideas for effective IT management, and this co-operation is what leads to solid IT management practices. This volume is a collection of papers that present IT management perspectives from professionals around the world. The papers seek to offer new ideas, refine old ones, and pose interesting scenarios to help the reader develop company-sensitive management strategies.
Author: Mohammad Osman Gani
Publisher: Springer Nature
ISBN: 9811988072
Category : Business & Economics
Languages : en
Pages : 94
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Book Description
This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation of market orientation from export settings. The topics addressed in this book include all the topics related to export market orientation, market orientation theories and practices, explanation of all sorts of developed empirical studies related to the field. A detailed explanation of each trend of research where each type of existing frameworks like direct, indirect (moderated or mediated), U-shaped, inverted U shape has been presented. The topics addressed in the book include main trends in terms of methodologies employed, samples used, theories applied for the research. Moreover, this book categorizes existing research based upon emerging themes in order to draw insights on under-researched areas that should be further delved into in the future. This book is highly recommended to the readers who seek an in-depth understanding of export market orientation in the field of international business.
Author: Jean-Jacques Lambin
Publisher: Bloomsbury Publishing
ISBN: 1350305235
Category : Business & Economics
Languages : en
Pages : 676
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Book Description
Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Author: Duygu Fırat
Publisher: IJOPEC PUBLICATION
ISBN: 1912503875
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
Businesses are important for economic development of nation and increasing of living standards of people. Also, management is a critical factor for both businesses because it creates utility for businesses. All the success and failure depend upon business functions and management. In this context, this book contains three important factors of business management. In the first part of the book covers strategic management subjects; especially entrepreneurship and human resource management. The second part of the book includes accounting and auditing. The third part of the book is about marketing.
