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Author: Al Lautenslager
Publisher: Entrepreneur Press
ISBN: 1613082738
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Today it's not enough to get noticed; a marketing message must be rememberedto succeed. Successful marketer Al Lautenslager presents an entertaining introduction to the principles of engagement marketing, taken from the playbooks of well known brands including Nike, Red Bull, Rachel Ray, and Dr. Dre. Learn to gain consumer buy-in and buzz across all marketing channels, based on simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through examples and case studies that reveal little-known and well-known marketing and media phenomena meant to inspire your own work.
Author: Al Lautenslager
Publisher: Entrepreneur Press
ISBN: 1613082738
Category : Business & Economics
Languages : en
Pages : 210
Get Book Here
Book Description
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Today it's not enough to get noticed; a marketing message must be rememberedto succeed. Successful marketer Al Lautenslager presents an entertaining introduction to the principles of engagement marketing, taken from the playbooks of well known brands including Nike, Red Bull, Rachel Ray, and Dr. Dre. Learn to gain consumer buy-in and buzz across all marketing channels, based on simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through examples and case studies that reveal little-known and well-known marketing and media phenomena meant to inspire your own work.
Author: Thomas Hackelman
Publisher: Thomas Hackelman
ISBN: 1508625476
Category : Business & Economics
Languages : en
Pages : 127
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Book Description
The sales profession should be the most noble, the proudest of professions. A true sales champion, through his actions, changes lives, companies and entire industries. For anything to truly happen in our economy, a sale must first take place. Whether we are selling ideas, products or services, our economy thrives or dies as a result of the sales process. At some point in history, the sales profession took in incredible hit. As much as it pains me to say it, we did it to ourselves. As with any profession, there are those who inflict pain and loss as a result of their efforts. It comes in many forms. There are those who fail to accept the appropriate training and those who will embellish the facts in order to secure the order. We have seen those who fail to follow through on promises and those who simply fail to follow up. And there are those unfortunate few who have blatantly lied to get ahead only to leave our profession bearing the burden of a poor, sordid reputation. It doesn’t have to be this way. It’s time for the lions to roar!
Author: Erica Alini
Publisher: Sristhi Publishers & Distributors
ISBN: 9395192348
Category : Self-Help
Languages : en
Pages : 132
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Book Description
Confused whether to buy a house or rent it? How to manage debts? Is it really essential to have a passive income source to aid wealth creation? MONEY LIKE YOU MEAN IT is a personal finance tool kit to help you manage finance in the real world. For the new age investors, who want to make the most of what they have, this is a treasure trove of information! - Smart tools to aid wealth generation and management - Learn the ins and outs of smart borrowing and debt management - Practical insurance advice and budgeting techniques - Hands-on insights into savings for retirement - Packed with recent and relevant examples
Author: Ximena Vengoechea
Publisher: Penguin
ISBN: 0593087062
Category : Self-Help
Languages : en
Pages : 337
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Book Description
“Full of revealing, instantly applicable ideas for leveraging your strengths and overcoming your weaknesses.” —Adam Grant, author of Think Again and Originals, and host of the TED podcast WorkLife For many of us, listening is simply something we do on autopilot. We hear just enough of what others say to get our work done, maintain friendships, and be polite with our neighbors. But we miss crucial opportunities to go deeper—to give and receive honest feedback, to make connections that will endure for the long haul, and to discover who people truly are at their core. Fortunately, listening can be improved—and Ximena Vengoechea can show you how. In Listen Like You Mean It, she offers an essential listening guide for our times, revealing tried-and-true strategies honed in her own research sessions and drawn from interviews with marriage counselors, podcast hosts, life coaches, journalists, filmmakers, and other listening experts. Through Vengoechea’s set of scripts, key questions, exercises, and illustrations, you’ll learn to: • Quickly build rapport with strangers • Ask the right questions to deepen a conversation • Pause at the right time to encourage vulnerability • Navigate a conversation that’s gone off the rails Now more than ever, we need to feel heard, connected, and understood in a world that keeps turning up the volume. Warm, funny, and immensely practical, this book shows you how.
Author: Erica Alini
Publisher: Dundurn
ISBN: 1459748697
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
“The first personal finance book for the 2020s: expensive housing, BNPL, side hustles, negotiating a raise, and much more. Erica Alini is one of Canada’s top personal finance pros, and this book shows it.” —ROB CARRICK Wrestle debt to the ground. Figure out whether you should rent or buy. And determine if a side hustle is really worth the hassle. Get a job, buy a house, spend less than you make, and retire at sixty-five. That’s advice for a world that has largely disappeared. Even good jobs today often have no guarantee of stability. Home prices have reached the stratosphere. Meanwhile, student debt drags you down just as you're trying to take off in life. To survive and thrive in today’s reality, you need a whole new personal finance tool kit. Personal finance reporter Erica Alini blends the big picture with practical advice to give you a deeper understanding of the economic forces that are shaping your financial struggles and how to overcome them. Packed with concrete tips, Money Like You Mean It covers all the bases: from debt to investing and retirement, plus renting versus buying, and even how to tell whether a side gig is really worth the effort. It’s the essential road map you need to make it in the current economy.
Author: Ronald J. Frederick
Publisher: Central Recovery Press
ISBN: 1942094957
Category : Family & Relationships
Languages : en
Pages : 210
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Book Description
A 2019 Nautilus Silver Book Award Winner You can't fix what you don't see. But with awareness and the right tools, real change can and does happen. No matter how hard we try, many of us struggle to make love work with our partners. The problem, as clinical psychologist Dr. Ron Frederick explains, is that our brains are running on outdated software. Without us knowing it, our early relationship programming causes us to fear being more emotionally present and authentic with our partners—precisely what’s needed to build loving connections. But we don’t have to remain prisoners to our past. Grounded in cutting-edge neuroscience and attachment theory, Loving Like You Mean It shares a proven four-step approach to use emotional mindfulness to break free from old habits, befriend your emotional experience, and develop new ways of relating. The capacity for deep, loving connections is inside all of us, waiting to come out. By practicing the science behind loving like you mean it, your relationships can be fuller and richer than you ever imagined.
Author: Chris Fox
Publisher: Createspace Independent Publishing Platform
ISBN: 9781548220396
Category : Authorship
Languages : en
Pages : 0
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Book Description
Many authors write, then market. Successful authors write TO market Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write, then market. Successful authors write TO market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave. Don't leave the success of your novel up to chance. Deliver the kind of book that will have your fans hounding you for the next one.
Author: Great Britain. Parliament. House of Commons
Publisher:
ISBN:
Category : Bills, Legislative
Languages : en
Pages : 620
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Book Description
Author: Great Britain. Royal Commission on Agriculture in India
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 706
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Book Description
Author: Charles Gibbon
Publisher:
ISBN:
Category :
Languages : en
Pages : 378
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Book Description
