Author: Michael Treacy
Publisher: Basic Books
ISBN: 0465003974
Category : Business & Economics
Languages : en
Pages : 175
Book Description
The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
The Discipline of Market Leaders
Author: Michael Treacy
Publisher: Basic Books
ISBN: 0465003974
Category : Business & Economics
Languages : en
Pages : 175
Book Description
The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
Publisher: Basic Books
ISBN: 0465003974
Category : Business & Economics
Languages : en
Pages : 175
Book Description
The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
Market Leader
Author: Iwonna Dubicka
Publisher:
ISBN: 9781405813396
Category : English language
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9781405813396
Category : English language
Languages : en
Pages :
Book Description
Market Leader. Marketing. Per Le Scuole Superiori
Author: Nina O'Driscoll
Publisher: Longman
ISBN: 9781408220078
Category : Business & Economics
Languages : en
Pages : 96
Book Description
The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.
Publisher: Longman
ISBN: 9781408220078
Category : Business & Economics
Languages : en
Pages : 96
Book Description
The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Author: Thomas Barta
Publisher: McGraw Hill Professional
ISBN: 1259834727
Category : Business & Economics
Languages : en
Pages : 241
Book Description
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
Publisher: McGraw Hill Professional
ISBN: 1259834727
Category : Business & Economics
Languages : en
Pages : 241
Book Description
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
Leveraging the New Infrastructure
Author: Peter Weill
Publisher: Harvard Business Press
ISBN: 9780875848303
Category : Business & Economics
Languages : en
Pages : 324
Book Description
One of the most important investments in an organization is its information technology (IT) infrastructure. Yet many managers are ill-prepared to make sound IT investment decisions. Drawing upon rigorous research with over 100 businesses in 75 firms in nine countries, the authors here present a wide range of IT possibilities, enabling managers to take control of decisions that many have relegated to technical staff or vendors.
Publisher: Harvard Business Press
ISBN: 9780875848303
Category : Business & Economics
Languages : en
Pages : 324
Book Description
One of the most important investments in an organization is its information technology (IT) infrastructure. Yet many managers are ill-prepared to make sound IT investment decisions. Drawing upon rigorous research with over 100 businesses in 75 firms in nine countries, the authors here present a wide range of IT possibilities, enabling managers to take control of decisions that many have relegated to technical staff or vendors.
Entrepreneurial Life: The Path From Startup to Market Leader
Author: Robert L. Luddy
Publisher: Lulu.com
ISBN: 0989498921
Category : Business & Economics
Languages : en
Pages : 194
Book Description
Entrepreneurial Life tells the fascinating history of CaptiveAire, the largest commercial kitchen ventilation company in North America. From the beginning, CaptiveAireÕs story is not a typical one. Forged by Bob Luddy during a growing recession, with little capital, and as a newcomer to the regionÑhis startup should not have survived, much less taken the trajectory it has had. In these pages, Luddy shares some of the values he learned as one of eight children in a Òhard-scrabble, can-doÓ family and details his take on the type of leadership, innovation, financial management, and marketing strategy that has spurred his manufacturing company to grow at a remarkable pace over the course of forty-plus years at the helm. Entrepreneurial Life reveals LuddyÕs philosophy on all things entrepreneurship, character, and the skills necessary for achieving your fullest potential, no matter what your calling.
Publisher: Lulu.com
ISBN: 0989498921
Category : Business & Economics
Languages : en
Pages : 194
Book Description
Entrepreneurial Life tells the fascinating history of CaptiveAire, the largest commercial kitchen ventilation company in North America. From the beginning, CaptiveAireÕs story is not a typical one. Forged by Bob Luddy during a growing recession, with little capital, and as a newcomer to the regionÑhis startup should not have survived, much less taken the trajectory it has had. In these pages, Luddy shares some of the values he learned as one of eight children in a Òhard-scrabble, can-doÓ family and details his take on the type of leadership, innovation, financial management, and marketing strategy that has spurred his manufacturing company to grow at a remarkable pace over the course of forty-plus years at the helm. Entrepreneurial Life reveals LuddyÕs philosophy on all things entrepreneurship, character, and the skills necessary for achieving your fullest potential, no matter what your calling.
Market Leader ESP Book - Logistics Management
Author: Adrian Pilbeam
Publisher: Longman
ISBN: 9781408220061
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Market Leader Logistics Management is one of a range of specialist titles designed for use on its own or with the Market Leader Series. Ideal for students who need to learn the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for logistics management. Key Features. Authentic reading texts from the Financial Times and other sources. A glossary of specialised language. Two 'Check Tests' and answer keys included
Publisher: Longman
ISBN: 9781408220061
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Market Leader Logistics Management is one of a range of specialist titles designed for use on its own or with the Market Leader Series. Ideal for students who need to learn the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for logistics management. Key Features. Authentic reading texts from the Financial Times and other sources. A glossary of specialised language. Two 'Check Tests' and answer keys included
Market Leader
Author: Adrian Pilbeam
Publisher: Longman
ISBN: 9781408220030
Category : Foreign Language Study
Languages : en
Pages : 96
Book Description
The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.
Publisher: Longman
ISBN: 9781408220030
Category : Foreign Language Study
Languages : en
Pages : 96
Book Description
The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.
Accounting and Finance
Author: Sara Helm
Publisher: Longman
ISBN: 9781408220023
Category : Foreign Language Study
Languages : en
Pages : 96
Book Description
The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.
Publisher: Longman
ISBN: 9781408220023
Category : Foreign Language Study
Languages : en
Pages : 96
Book Description
The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.
The Lifecycle Trade
Author: Kathy Donnelly
Publisher: Createspace Independent Publishing Platform
ISBN: 9781733506601
Category :
Languages : en
Pages : 150
Book Description
The Lifecycle Trade provides unique insight into the behavior of Super Growth Stocks starting with their initial public offerings (IPOs). Using extensive proprietary research, this practical guide contains never-before-published findings that provide revelatory statistics that can help you learn how to find big, winning stocks early. Full color charts and graphics for easy reference. "Which of the following statements are true? 1. 20% of IPOs gain 100% or more within their first year. 2. Over 90% of IPOs eventually trade below their first day low. They are both true! IPOs provide great opportunities, but they are also replete with severe drawdowns that can leave traders with net losses, even for those stocks that are eventual big winners. This succinct volume dispels some of the misconceptions about IPOs and should serve as a useful aid in navigating the treacherous waters of IPO trading and in formulating your own trading plan for these unique stocks." -Jack Schwager, Market Wizards, The New Market Wizards, Stock Market Wizards, Hedge Fund Market Wizards, The Little Book of Market Wizards, Market Sense and Nonsense, Schwager on Futures, Getting Started in Technical Analysis, Complete Guide to Mastering the Markets "As a career futures and forex trader, I have always been intrigued by growth stocks, but never developed the skill to identify the 10X or 20X winners. The Lifecycle Trade is the first book I have read that could help an equities trader gain that skill in a methodical and systematic way. Kudos to the authors for putting a bookend to the earlier works by Peter Lynch." -Peter Brandt, Diary of a Professional Commodity Trader, Trading Commodity Futures with Classical Chart Patterns "A fabulous read for anyone wanting to get an understanding of how to jump on a large, winning IPO and avoid getting ruined by Wall Street's pump-and-dump scheme, which can ruin the average investor." -Dan Zanger, Chartpattern.com, Momentum Masters "An important idea conveyed by Boboch, Donnelly, Krull, and Daill is that stocks follow a Lifecycle Pattern from IPO-infancy to maturation. Understanding where a stock is in its lifecycle provides important clues as to how to trade and invest." -Brett H. Steenbarger, Ph.D. Trading Psychology 2.0, The Daily Trading Coach, The Psychology of Trading, Enhancing Trader Performance, A Trader's Guide to Self-Discipline "After thirty years of managing money, this book has opened my eyes to new ideas and made me realize that there is always more to learn." -James Roppel, Founder and Managing Member, Roppel Capital Management "As a long-time growth stock advisor, I value research that is based in fact and proven through history to give you an edge. That's just what The Lifecycle Trade does. The team has performed exhaustive studies on how IPOs act after they come public, and they identify easy-to-understand patterns and guidelines to take advantage of that action. It's an eye-opener and sure to help any investor who wants in on new, exciting growth situations." -Mike Cintolo, Chief Analyst, Cabot Growth Investor and Cabot Top Ten Trader "The Lifecycle Trade is a great research tool for stock traders to add to their knowledge toolkit. One can always learn more about trading and the markets, and this book offers valuable guidelines. The selling points and rules are especially insightful since selling is usually the greatest challenge to the trader. I would suggest everyone read The Lifecycle Trade and expand their market research knowledge." -John Boik, Lessons From the Greatest Stock Traders of All Time, How Legendary Traders Made Millions, Monster Stocks
Publisher: Createspace Independent Publishing Platform
ISBN: 9781733506601
Category :
Languages : en
Pages : 150
Book Description
The Lifecycle Trade provides unique insight into the behavior of Super Growth Stocks starting with their initial public offerings (IPOs). Using extensive proprietary research, this practical guide contains never-before-published findings that provide revelatory statistics that can help you learn how to find big, winning stocks early. Full color charts and graphics for easy reference. "Which of the following statements are true? 1. 20% of IPOs gain 100% or more within their first year. 2. Over 90% of IPOs eventually trade below their first day low. They are both true! IPOs provide great opportunities, but they are also replete with severe drawdowns that can leave traders with net losses, even for those stocks that are eventual big winners. This succinct volume dispels some of the misconceptions about IPOs and should serve as a useful aid in navigating the treacherous waters of IPO trading and in formulating your own trading plan for these unique stocks." -Jack Schwager, Market Wizards, The New Market Wizards, Stock Market Wizards, Hedge Fund Market Wizards, The Little Book of Market Wizards, Market Sense and Nonsense, Schwager on Futures, Getting Started in Technical Analysis, Complete Guide to Mastering the Markets "As a career futures and forex trader, I have always been intrigued by growth stocks, but never developed the skill to identify the 10X or 20X winners. The Lifecycle Trade is the first book I have read that could help an equities trader gain that skill in a methodical and systematic way. Kudos to the authors for putting a bookend to the earlier works by Peter Lynch." -Peter Brandt, Diary of a Professional Commodity Trader, Trading Commodity Futures with Classical Chart Patterns "A fabulous read for anyone wanting to get an understanding of how to jump on a large, winning IPO and avoid getting ruined by Wall Street's pump-and-dump scheme, which can ruin the average investor." -Dan Zanger, Chartpattern.com, Momentum Masters "An important idea conveyed by Boboch, Donnelly, Krull, and Daill is that stocks follow a Lifecycle Pattern from IPO-infancy to maturation. Understanding where a stock is in its lifecycle provides important clues as to how to trade and invest." -Brett H. Steenbarger, Ph.D. Trading Psychology 2.0, The Daily Trading Coach, The Psychology of Trading, Enhancing Trader Performance, A Trader's Guide to Self-Discipline "After thirty years of managing money, this book has opened my eyes to new ideas and made me realize that there is always more to learn." -James Roppel, Founder and Managing Member, Roppel Capital Management "As a long-time growth stock advisor, I value research that is based in fact and proven through history to give you an edge. That's just what The Lifecycle Trade does. The team has performed exhaustive studies on how IPOs act after they come public, and they identify easy-to-understand patterns and guidelines to take advantage of that action. It's an eye-opener and sure to help any investor who wants in on new, exciting growth situations." -Mike Cintolo, Chief Analyst, Cabot Growth Investor and Cabot Top Ten Trader "The Lifecycle Trade is a great research tool for stock traders to add to their knowledge toolkit. One can always learn more about trading and the markets, and this book offers valuable guidelines. The selling points and rules are especially insightful since selling is usually the greatest challenge to the trader. I would suggest everyone read The Lifecycle Trade and expand their market research knowledge." -John Boik, Lessons From the Greatest Stock Traders of All Time, How Legendary Traders Made Millions, Monster Stocks