Market Definition with Differentiated Products PDF Download
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Author: Daniel L. Rubinfeld
Publisher:
ISBN:
Category : Cereal products industry
Languages : en
Pages : 23
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Book Description
Author: Daniel L. Rubinfeld
Publisher:
ISBN:
Category : Cereal products industry
Languages : en
Pages : 23
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Book Description
Author: Randy Brenkers
Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 38
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 258
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Book Description
Author: John Beath
Publisher: Cambridge University Press
ISBN: 9780521335522
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
There are few industries in modern market economies that do not manufacture differentiated products. This book provides a systematic explanation and analysis of the widespread prevalence of this important category of products. The authors concentrate on models in which product selection is endogenous. In the first four chapters they consider models that try to predict the level of product differentiation that would emerge in situations of market equilibrium. These market equilibria with differentiated products are characterised and then compared with social welfare optima. Particular attention is paid to the distinction between horizontal and vertical differentiation as well as to the related issues of product quality and durability. This book brings together the most important theoretical contributions to these topics in a succinct and coherent manner. One of its major strengths is the way in which it carefully sets out the basic intuition behind the formal results. It will be useful to advanced undergraduate and graduate students taking courses in industrial economics and microeconomic theory.
Author: Javier Elizalde
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Daniel Gore
Publisher: Cambridge University Press
ISBN: 1107007720
Category : Business & Economics
Languages : en
Pages : 559
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Book Description
Provides a clear, concise and practical overview of the key economic techniques and evidence employed in European merger control.
Author: Malcolm B. Coate
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
This paper addresses the development of market definition analysis in three recent merger cases (Staples, Whole Foods, and H&R Block). The discussion traces the evolution of the market concept from the naïve Brown Shoe criteria to a price discrimination analysis implicit in Staples to the current application of diversion theory in the H&R Block case. By replacing fact with theory, this theoretical approach runs the risk of returning to the world of Brown Shoe. Additional discussion of H&R Block suggests that price discrimination remains relevant and could have been developed through further factual study. Moreover, even if theory is used to define a narrow market, the analyst must address a range of entry issues before concluding that the merger is likely to substantially lessen competition.
Author: William Winston
Publisher: Routledge
ISBN: 1317957776
Category : Business & Economics
Languages : en
Pages : 171
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Book Description
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including: customer and competitive-driven market definitions the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy strategies for businesses for redefining markets and successfully competing in the 21st century the impact company size has on marketing strategies how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.
Author: Beth Allen
Publisher:
ISBN:
Category :
Languages : en
Pages : 24
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Book Description
Author: Roger van den Bergh
Publisher: Intersentia nv
ISBN: 9050951619
Category : Antitrust law
Languages : en
Pages : 617
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Book Description
The aim of this book is to explore the economic fundamentals of European competition law.
