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Author: Jordi de San Eugenio Vela
Publisher: Editorial UOC
ISBN: 8490290318
Category : Business & Economics
Languages : es
Pages : 287
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Book Description
La competición de países, naciones, ciudades y regiones para captar recursos, talento, infraestructuras o eventos, entre otros aspectos, ha provocado el advenimiento de una lucha renovada por la singularidad, por el reconocimiento y por la diferenciación, por una hegemonía simbólica que cotiza al alza en el marco de una emergente economía de la identidad. En este contexto, los territorios ceden sus proyecciones habituales de identidad territorial a una recién llegada identidad simbólica gestionada, en parte, mediante la trasformación de territorios en marcas. La determinación de un estado de la cuestión con voluntad holística, que ordene y sistematice aquello que se ha dicho y se ha hecho sobre el tema, con la finalidad de situar en perspectiva las implicaciones inherentes a la construcción de marcas (branding) para espacios geográficos, se perfila como el objetivo principal de esta obra.
Author: Susana Jimena Barreto Bedoya
Publisher:
ISBN:
Category : Marketing
Languages : es
Pages : 47
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Book Description
Author:
Publisher: Editorial Ink
ISBN:
Category :
Languages : en
Pages : 109
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Book Description
Author: Fernando Villatoro
Publisher:
ISBN: 9781549713774
Category :
Languages : es
Pages : 86
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Book Description
La marca territorial (país, región, ciudad o barrio) ha evolucionado en los últimos años hasta lo que entendemos hoy en día como un constructo multidimensional que consta de elementos funcionales, emocionales, relacionales y estratégicos. Dicho conjunto de elementos conforman un sistema territorial, en el cuál subyacen nuevos factores, los cuales nos ayudaran a comprender las dinámicas internas y externas de los territorios. Este libro pretende brindar un aporte al análisis del territorio como sistema social y sobre todo a territorios transfronterizos y que se encuentran compartiendo espacios protegidos como una Reserva de Biosfera.
Author: Catenazzo, Giuseppe
Publisher: IGI Global
ISBN: 1668469219
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
In the modern hospitality industry, it is critical to understand travelers’ needs and wants for businesses to survive and remain competitive. Further study on understanding travelers’ motivations is essential in this field. Cases on Traveler Preferences, Attitudes, and Behaviors: Impact in the Hospitality Industry showcases several research-based case studies to understand travelers’ preferences, attitudes, and behaviors to illustrate empirical methodologies in order to guide academics and practitioners in their research endeavors. Covering key topics such as destinations, rural areas, social impacts, and tourism management, this reference work is ideal for industry professionals, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
Author: Jordi de San Eugenio Vela
Publisher: Editorial UOC
ISBN: 8490290318
Category : Business & Economics
Languages : es
Pages : 287
Get Book Here
Book Description
La competición de países, naciones, ciudades y regiones para captar recursos, talento, infraestructuras o eventos, entre otros aspectos, ha provocado el advenimiento de una lucha renovada por la singularidad, por el reconocimiento y por la diferenciación, por una hegemonía simbólica que cotiza al alza en el marco de una emergente economía de la identidad. En este contexto, los territorios ceden sus proyecciones habituales de identidad territorial a una recién llegada identidad simbólica gestionada, en parte, mediante la trasformación de territorios en marcas. La determinación de un estado de la cuestión con voluntad holística, que ordene y sistematice aquello que se ha dicho y se ha hecho sobre el tema, con la finalidad de situar en perspectiva las implicaciones inherentes a la construcción de marcas (branding) para espacios geográficos, se perfila como el objetivo principal de esta obra.
Author: Jimmy Santiago Baca
Publisher: New Directions Publishing
ISBN: 0811223337
Category : Poetry
Languages : en
Pages : 277
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Book Description
“Baca writes with unconcealed passion . . . and manifests both an intense lyricism and that transformative vision which perceives the mythical and archetypal significance of life events.”—Denise Levertov Champion of the International Poetry Slam, winner of the Before Columbus American Book Award, the International Hispanic Heritage Award, the Pushcart Prize, and the prestigious International Award, Jimmy Santiago Baca has been writing as a mestizo (part Native American, part Mexican) and an outsider ever since he learned to read and write—in English—during a six-year Federal prison sentence when he was in his twenties. Drawing on his rich ethnic heritage and his life growing up in poverty in the Southwestern United States, Baca has a created a body of work which speaks to the disenfranchised by drawing on his experiences as a prisoner, a father, a poet, and by reflecting on the lush, and sometimes stark, landscape of the Rio Grande valley. In response to increased demand for Latino poetry in Spanish, and to thousands of Baca fans who are bilingual, this unique collection contains Spanish translations of Baca’s poetry selected from the volumes Martín and Mediations on the South Valley (1987), Black Mesa Poems (1989), Immigrants in Our Own Land (1990), Healing Earthquakes (2001), C-Train and Thirteen Mexicans (2002), Winter Poems Along the Rio Grande (2004), and Spring Poems Along the Rio Grande (2007).
Author: María Isabel Sánchez-Hernández
Publisher: Springer Nature
ISBN: 3030757145
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
“The fourth sector” consists of for-benefit organizations that combine market-based approaches of the private sector with the social and environmental aims of the public and non-profit sectors. This book examines successful experiences around the world in entrepreneurship in the fourth sector in recent times. The chapters also reveal the pivotal role of the public sector collaboration with private entities in solving the problems of humanity.
Author:
Publisher: Walter de Gruyter
ISBN: 311031228X
Category : Reference
Languages : en
Pages : 2983
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Book Description
Particularly in the humanities and social sciences, festschrifts are a popular forum for discussion. The IJBF provides quick and easy general access to these important resources for scholars and students. The festschrifts are located in state and regional libraries and their bibliographic details are recorded. Since 1983, more than 639,000 articles from more than 29,500 festschrifts, published between 1977 and 2010, have been catalogued.
Author: Emanuela De Menna
Publisher: Lulu.com
ISBN: 1291211098
Category :
Languages : pt-BR
Pages : 167
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Book Description
Author: Daniel Raposo
Publisher: Cambridge Scholars Publishing
ISBN: 1527580555
Category : Art
Languages : en
Pages : 195
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Book Description
This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.
