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Author: David Lewis
Publisher: New Year Publishing
ISBN: 1935547372
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory: buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real-world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.
Author: David Lewis
Publisher: New Year Publishing
ISBN: 1935547372
Category : Business & Economics
Languages : en
Pages : 154
Get Book
Book Description
Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory: buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real-world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.
Author: Jack Stack
Publisher:
ISBN: 9781781251539
Category : Business & Economics
Languages : en
Pages : 375
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Book Description
In the early 1980s, Springfield Remanufacturing Corporation (SRC) in Springfield, Missouri, was a near bankrupt division of International Harvester. Today it's one of the most successful and competitive companies in the United States, with a share price 3000 times what it was thirty years ago. This miracle turnaround is all down to one man, Jack Stack, and his revolutionary system of Open-Book Management, in which every employee understands the company's key figures, can act on them and has a real stake in the business. In Stack's own words: 'When employees think, act and feel like owners ... everybody wins.'As a management strategy, 'the great game of business' is so simple and effective that it's been taken up by companies from Intel to Harley Davidson.
Author: Stephen S. Cohen
Publisher: New York : Basic Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Author: Michael Collins
Publisher: Copy Workshop
ISBN: 9780976367512
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
Author: Lindsay Schakenbach Regele
Publisher: Johns Hopkins University Press
ISBN: 1421425254
Category : History
Languages : en
Pages : 278
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Book Description
Ultimately, the book reveals the complex link between government intervention and private initiative in a country struggling to create a political economy that balanced military competence with commercial needs.
Author: John R. Bryson
Publisher: Edward Elgar Publishing
ISBN: 1781003939
Category : Business & Economics
Languages : en
Pages : 528
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Book Description
This interdisciplinary volume provides a critical and multi-disciplinary review of current manufacturing processes, practices, and policies, and broadens our understanding of production and innovation in the world economy. Chapters highlight how firms
Author: Ramy Harik
Publisher: SAE International
ISBN: 0768090962
Category : Technology & Engineering
Languages : en
Pages : 220
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Book Description
Introduction to Advanced Manufacturing was written by two experienced and passionate engineers whose mission is to make the subject of advanced manufacturing easy to understand and a practical solution to everyday problems. Harik, Ph.D. and Wuest, Ph.D., professors who have taught the subject for decades, combined their expertise to develop both an applied manual and a theoretical reference that addresses many different needs. Introduction to Advanced Manufacturing covers the following topics in detail: • Composites Manufacturing • Smart Manufacturing • Additive Manufacturing • Computer Aided Manufacturing • Polymers Manufacturing • Assembly Processes • Manufacturing Quality Control and Productivity • Subtractive Manufacturing • Deformative Manufacturing Introduction to Advanced Manufacturing offers a new, refreshing way of studying how things are made in the digital age. With academics and industry professionals in mind, Introduction to Advanced Manufacturing paves the ground for those interested in the new opportunities of Industry 4.0.
Author: Rajan Suri
Publisher: CRC Press
ISBN: 1439805962
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
In the decade since the publication of Rajan Suri’s landmark book, Quick Response Manufacturing, the innovative principles of QRM have been proven with impressive results at many companies, big and small, in a variety of industries. While the key principles of QRM remain unchanged, after a decade of teaching QRM workshops to senior executives, Suri has developed a clear, concise, and accessible method of presenting QRM strategy using four core concepts: 1. The Power of Time – the huge impact time has on your entire enterprise 2. Organization Structure – how to structure your organization to reduce lead times 3. System Dynamics – understanding how interactions between jobs and resources impact time to make better decisions on capacity, lot sizes, and similar issues 4. Enterprise-Wide Application – QRM is not just a shop floor strategy, it extends across your whole enterprise including material planning and control, supply management, office operations, and new product introduction Presenting new case studies on QRM implementation, It's About Time: The Competitive Advantage of Quick Response Manufacturing illustrates how QRM can not only reduce lead times but also improve quality, reduce operating costs, and enable companies to gain substantial market share. This practical reference explains how factories in advanced nations can use QRM strategy to compete with manufacturers in low-wage countries. In addition, it provides helpful pointers for QRM implementation, including accounting strategies, novel cost-justification approaches, and a stepwise process for implementation. Also included are downloadable resources with five appendices that provide a number of practical details to assist in the success of your QRM implementation. When you are ready to start implementing QRM, you will find that these appendices contain time-saving tips to help you work through implementation issues¿including simple calculation methods and tools to support the design of your QRM strategy. You can also access these Appendices on the Downloads and updates tab on https://www.crcpress.com/9781439805961. The author, Rajan Suri, recently became one of only 10 people to be inducted into Industry Week's 2010 Manufacturing Hall of Fame.
Author: Richard E. Dauch
Publisher: Society of Manufacturing Engineers
ISBN: 0872634361
Category : Technology & Engineering
Languages : en
Pages : 280
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Book Description
Real world advice from Dick Dauch u the man who engineered the manufacturing renaissance at Chrysler. Automotive authority Richard Dauch, best known for his contribution to ChryslerAs early-eighties resuscitation, just wrote a new book based on his 27 years of experience building cars. A Passion for Manufacturing is loaded with issues and anecdotes about manufacturing from the man knighted by Iacocca as the number threeAs Executive Vice President of Worldwide Manufacturing. Twelve chapters cover everything from manufacturing dos and donAts, tips for a successful facility tour, how to work with unions, and being a successful plant manager, to education, teamwork, vendors u and more!
Author: Christoph Roser
Publisher: CRC Press
ISBN: 1315350912
Category : Business & Economics
Languages : en
Pages : 419
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Book Description
The industrial revolution, mechanization, water and steam power, computers, and automation have given an enormous boost to manufacturing productivity. "Faster, Better, Cheaper" in the History of Manufacturing shows how the ability to make products faster, better, and cheaper has evolved from the stone age to modern times. It explains how different developments over time have raised efficiency and allowed the production of more and better products with less effort and materials, and hence faster, better, and cheaper. In addition, it describes the stories of inventors, entrepreneurs, and industrialists and looks at the intersection between technology, society, machines, materials, management, and – most of all – humans. "Faster, Better, Cheaper" in the History of Manufacturing follows this development throughout the ages. This book covers not only the technical aspects (mechanization, power sources, new materials, interchangeable parts, electricity, automation), but organizational innovations (division of labor, Fordism, Talyorism, Lean). Most of all, it is a story of the people that invented, manufactured, and marketed the products. The book shows how different developments over time raised efficiency and allowed production of more with less effort and materials, which brought us a large part of the wealth and prosperity we enjoy today. The stories of real inventors and industrialists are told, which includes not only their successes but also their problems and failures. The effect of good or bad management on manufacturing is a recurring theme in many chapters, as is the fight for intellectual property through thrilling tales of espionage. This is a story of successes and failures. It is not only about technology but also about social aspects. Ultimately, it is not a book about machines but about people!
