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Author: David Lewis
Publisher: New Year Publishing
ISBN: 1935547372
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory: buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real-world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.
Author: David Lewis
Publisher: New Year Publishing
ISBN: 1935547372
Category : Business & Economics
Languages : en
Pages : 154
Get Book Here
Book Description
Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory: buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real-world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.
Author: Rainer Quante
Publisher: Peter Lang
ISBN: 9783631594094
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
Up to now, demand fulfillment in make-to-stock manufacturing is usually handled by advanced planning systems. Orders are fulfilled on the basis of simple rules or deterministic planning approaches not taking into account demand fluctuations. The consideration of different customer classes as it is often done today requires more sophisticated approaches explicitly considering stochastic influences. This book reviews current literature, presents a framework that addresses revenue management and demand fulfillment at once and introduces new stochastic approaches for demand fulfillment in make-to-stock manufacturing based on the ideas of the revenue management literature.
Author: Mike Sondalini
Publisher:
ISBN: 9780831135904
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
When humans are well, they are in a state where body, mind, and spirit are holistically integrated, and, as a result, are healthy, happy, and resilient. The same can be said for a thriving business. Industrial and Manufacturing Wellness: The Complete Guide to Successful Enterprise Asset Management explains how to use reliability engineering principles to design and build companies that are robust, reliable, self-improving, integrated business systems best suited for achieving optimal results. Written by asset management expert Mike Sondalini, creator and author of The Plant Wellness Way, this revolutionary work goes beyond basic plant management. Instead, it reveals a completely new way to engineer and implement business processes and work flow strategies that deliver overall operational excellence. The author introduces risk management, decision-making methods that prove the worth or not of a change before it is initiated in the organization, thus protecting a company from making the wrong choices. His universally applicable process improvement concepts empower readers to take a system-wide approach that can be repeated infinitely to deliver maximum success. Features Presents the first reliability engineering-based design and business process management solution. Includes a complete methodology to deliver enterprise asset management, plant maintenance, and equipment reliability. Shows how to maximize production uptime while minimizing costs and, uniquely, how to sustain those improvements. Incorporates the ISO 55001 framework in re-engineering business processes for operational success. Uses tips to reduce business processes to the fewest, simplest, quickest, safest, and most productive solutions.
Author: Michel Baudin
Publisher: Taylor & Francis
ISBN: 1351110306
Category : Business & Economics
Languages : en
Pages : 800
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Book Description
This Introduction to Manufacturing focuses students on the issues that matter to practicing industrial engineers and managers. It offers a systems perspective on designing, managing, and improving manufacturing operations. On each topic, it covers the key issues, with pointers on where to dig deeper. Unlike the many textbooks on operations management, supply chain management, and process technology, this book weaves together these threads as they interact in manufacturing. It has five parts: Getting to Know Manufacturing: Fundamental concepts of manufacturing as an economic activity, from manufacturing strategy to forecasting market demand Engineering the Factory: Physical design of factories and processes, the necessary infrastructure and technology for manufacturing Making Information Flow: The "central nervous system" that triggers and responds to events occurring in production Making Materials Flow: The logistics of manufacturing, from materials handling inside the factory via warehousing to supply chain management Enhancing Performance: Managing manufacturing performance and methods to maintain and improve it, both in times of normal operations and emergencies Supported with rich illustrations and teaching aids, Introduction to Manufacturing is essential reading for industrial engineering and management students – of all ages and backgrounds – engaged in the vital task of making the things we all use.
Author: Gerhard Greeff
Publisher: Elsevier
ISBN: 0080473857
Category : Business & Economics
Languages : en
Pages : 476
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Book Description
New technologies are revolutionising the way manufacturing and supply chain management are implemented. These changes are delivering manufacturing firms the competitive advantage of a highly flexible and responsive supply chain and manufacturing system to ensure that they meet the high expectations of their customers, who, in today's economy, demand absolutely the best service, price, delivery time and product quality.To make e-manufacturing and supply chain technologies effective, integration is needed between various, often disparate systems. To understand why this is such an issue, one needs to understand what the different systems or system components do, their objectives, their specific focus areas and how they interact with other systems. It is also required to understand how these systems evolved to their current state, as the concepts used during the early development of systems and technology tend to remain in place throughout the life-cycle of the systems/technology. This book explores various standards, concepts and techniques used over the years to model systems and hierarchies in order to understand where they fit into the organization and supply chain. It looks at the specific system components and the ways in which they can be designed and graphically depicted for easy understanding by both information technology (IT) and non-IT personnel.Without a good implementation philosophy, very few systems add any real benefit to an organization, and for this reason the ways in which systems are implemented and installation projects managed are also explored and recommendations are made as to possible methods that have proven successful in the past. The human factor and how that impacts on system success are also addressed, as is the motivation for system investment and subsequent benefit measurement processes.Finally, the vendor/user supply/demand within the e-manufacturing domain is explored and a method is put forward that enables the reduction of vendor bias during the vendor selection process.The objective of this book is to provide the reader with a good understanding regarding the four critical factors (business/physical processes, systems supporting the processes, company personnel and company/personal performance measures) that influence the success of any e-manufacturing implementation, and the synchronization required between these factors.· Discover how to implement the flexible and responsive supply chain and manufacturing execution systems required for competitive and customer-focused manufacturing· Build a working knowledge of the latest plant automation, manufacturing execution systems (MES) and supply chain management (SCM) design techniques· Gain a fuller understanding of the four critical factors (business and physical processes, systems supporting the processes, company personnel, performance measurement) that influence the success of any e-manufacturing implementation, and how to evaluate and optimize all four factors
Author: Mary Hallward-Driemeier
Publisher: World Bank Publications
ISBN: 1464811938
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Technology and globalization are threatening manufacturing’s traditional ability to deliver both productivity and jobs at a large scale for unskilled workers. Concerns about widening inequality within and across countries are raising questions about whether interventions are needed and how effective they could be. Trouble in the Making? The Future of Manufacturing-Led Development addresses three questions: - How has the global manufacturing landscape changed and why does this matter for development opportunities? - How are emerging trends in technology and globalization likely to shape the feasibility and desirability of manufacturing-led development in the future? - If low wages are going to be less important in defining competitiveness, how can less industrialized countries make the most of new opportunities that shifting technologies and globalization patterns may bring? The book examines the impacts of new technologies (i.e., the Internet of Things, 3-D printing, and advanced robotics), rising international competition, and increased servicification on manufacturing productivity and employment. The aim is to inform policy choices for countries currently producing and for those seeking to enter new manufacturing markets. Increased polarization is a risk, but the book analyzes ways to go beyond focusing on potential disruptions to position workers, firms, and locations for new opportunities. www.worldbank.org/futureofmanufacturing
Author: Michael J. Shaw
Publisher: Springer Science & Business Media
ISBN: 1461515998
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
Because of their mutually influencing interactions, information systems and modern manufacturing systems are intertwined. They have been so integrated that information systems have become an embedded and critical component of any effective manufacturing system. The impact of the increasing focus on information permeates throughout the manufacturing life cycle, from product conceptualization, design, process planning, all the way to production, order fulfilment, and customer services. For these reasons, it is critical that we study information-based manufacturing in its entirety, crossing the traditional functional boundaries and building as much synergy between Information Systems (IS), Information Technology (IT), and manufacturing as possible. This is the motivation for this book and, to this end, the purpose of this book is threefold: to establish an up-to-date interdisciplinary research framework for information-based manufacturing that builds on the research foundation from IS and IT and manufacturing research; to develop a forward-looking research agenda for information-based manufacturing for identifying future directions for research and applications; and to foster a joint academic and industrial research agenda in information systems and manufacturing by identifying the greatest synergy possible between academic research and industrial practices.
Author: National Research Council
Publisher: National Academies Press
ISBN: 0309176719
Category : Technology & Engineering
Languages : en
Pages : 190
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Book Description
This book describes a vision of manufacturing in the twenty-first century that maximizes efficiencies and improvements by exploiting the full power of information and provides a research agenda for information technology and manufacturing that is necessary for success in achieving such a vision. Research on information technology to support product and process design, shop-floor operations, and flexible manufacturing is described. Roles for virtual manufacturing and the information infrastructure are also addressed. A final chapter is devoted to nontechnical research issues.
Author: M. Shafik
Publisher: IOS Press
ISBN: 1643683314
Category : Technology & Engineering
Languages : en
Pages : 416
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Book Description
Within the context of Industrial 4.0 and beyond, developing and managing the technologies and operations key to sustaining the success of manufacturing businesses is crucial, and the promotion of manufacturing-engineering education, training, and research is of vital importance. This book presents the proceedings of ICMR 2022, the 19th International Conference in Manufacturing Research, Incorporating the 36th National Conference in Manufacturing Research, held in Derby, UK, from 6 - 8 September 2022. For over two decades, ICMR has been the main manufacturing research conference held in the UK. Bringing together researchers, academics, and industrialists to share their knowledge and experience, the conference provides a friendly and inclusive platform for a broad community of researchers who share the common goal of making digital and advanced manufacturing as efficient and effective as possible. The theme of ICMR2022 is smart manufacturing. Of the 78 papers submitted, 58 were accepted for presentation after review and are included here. This represents an acceptance rate of 72%. The book is divided into 8 sections: smart manufacturing; digital manufacturing; additive manufacturing; robotics and industrial automation; composite manufacturing and machining processes; product design, development and quality management; information and knowledge management; and decision support and production optimization. Exploring all core areas of digital and advanced manufacturing engineering, the book will be of interest to all those working in the field.
Author: Yasuo Yamane
Publisher: CRC Press
ISBN: 1482201518
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
Based on a bestselling book originally published in Japanese, Manufacturing Technology Transfer: A Japanese Monozukuri View of Needs and Strategies offers time-tested methods and little-known tips for achieving successful transfer of technology along with the skills required to operate that technology. Designed to support a series of lectures on technology transfer within a master’s course on the management of technology, it presents the results of years of research carried out at Hiroshima University. The book delves into the authors’ decades of experience transferring technology between Japan and the rest of the world, particularly to developing countries from where much of the world’s future economic growth is expected. It contains case studies of successful technology transfers from both the ship building and food equipment industries. Its wide-reaching coverage examines methods of skill transfer, production management, and manufacturing company classification. Introducing readers to the engineering activities that occur within the manufacturing industry, the book illustrates the engineering technology activities involved in manufacturing, along with the production management activities required to support them. It also explains how job simulators can help shorten learning times in the manufacturing industry in the same way that flight simulators are used to teach flying skills to pilots. The book outlines a framework for teaching and learning processes that can be visualized in terms of an S-shaped learning curve. It explains how technology transfer overseas should be supported by contractual agreements between the parties concerned. Detailing the legal/contractual responsibilities for all parties involved, it also describes what you should do if problems arise during the transfer. Integrating previously unpublished research results with illustrative case studies, this book is suitable for a wide audience within the manufacturing industry—including manufacturing engineering students in both developed and developing countries, those responsible for the development of manufacturing engineers in industry and elsewhere, and anyone interested in the international activities of Japanese manufacturing companies.
