Manipulating Metaphor Under Strategic Communication Structure PDF Download
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Author: Xuejun Tian
Publisher:
ISBN: 9783330823693
Category :
Languages : en
Pages :
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Book Description
Author: Xuejun Tian
Publisher:
ISBN: 9783330823693
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Federica Ferrari
Publisher: Routledge
ISBN: 1351743171
Category : Language Arts & Disciplines
Languages : en
Pages : 459
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Book Description
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.
Author: Richard R. Kopp
Publisher: Routledge
ISBN: 1134863942
Category : Psychology
Languages : en
Pages : 209
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Book Description
First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Francesca Ervas
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110548127
Category : Language Arts & Disciplines
Languages : en
Pages : 287
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Book Description
This collection of papers presents some recent trends in metaphor studies that propose new directions of research on the embodied cognition perspective. The overall volume, in particular, shows how the embodied cognition still remains a relevant approach in a multidisciplinary research on the communicative side of metaphors, by focusing on both comprehension processes in science as well as learning processes in education.
Author: Gareth Morgan
Publisher: SAGE Publications
ISBN: 1506354726
Category : Business & Economics
Languages : en
Pages : 522
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Book Description
Since its first publication over twenty years ago, Images of Organization has become a classic in the canon of management literature. The book is based on a very simple premise—that all theories of organization and management are based on implicit images or metaphors that stretch our imagination in a way that can create powerful insights, but at the risk of distortion. Gareth Morgan provides a rich and comprehensive resource for exploring the complexity of modern organizations internationally, translating leading-edge theory into leading-edge practice.
Author: Derina Holtzhausen
Publisher: Routledge
ISBN: 1136207120
Category : Business & Economics
Languages : en
Pages : 621
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Book Description
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Author: Stacie Writes
Publisher:
ISBN: 9783668239432
Category :
Languages : en
Pages : 48
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Book Description
Author: Sara Balonas
Publisher: UMinho Editora/CECS
ISBN: 9898974427
Category : Social Science
Languages : en
Pages : 431
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Book Description
Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.
Author: James Mahoney
Publisher: Routledge
ISBN: 1000522091
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation’s ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.
Author: Normore, Anthony
Publisher: IGI Global
ISBN: 1522585176
Category : Business & Economics
Languages : en
Pages : 553
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Book Description
As communication and leadership skills are both essential for personal and organizational success, new approaches and management styles are continuously being sought. Emerging technologies, automation opportunities, and a diverse workforce are just a few of the challenges business professionals must be prepared for in today’s workplace environment. The Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations provides emerging research exploring the theoretical and practical aspects of managing and solving conflicts, and introduces updated approaches for refining communication and leadership skills. Featuring coverage on a broad range of topics such as emotional intelligence, organizational crises, and virtual team management, this book is ideally designed for professionals, leaders, managers, and human resource specialists seeking current research on developing the skills and consciousness needed to effectively communicate, negotiate, and collaborate in diverse organizations.
