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Languages : pt-BR
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No atual ambiente competitivo globalizado, as empresas são cada vez mais levadas a estabelecer alianças estratégicas e redes de relacionamentos estratégicospara complementar seus recursos. A pesquisa avaliou como as implicações estratégicas das alianças e outros relacionamentos estratégicos, no caso de empresas situadas em um grupo estratégico, complementam a análise tradicional das implicações estratégicas dos fatores organizacionais e macroambientais. Sofisticou-se este estudo introduzindo-se o conceito de blocos estratégicos, complementar ao estudo dos grupos estratégicos, e cuja maior especificidade facilita o estudo do desempenho estratégico organizacional de empresas que estejam situadas em grupos e envolvidas em redes de relacionamento estratégicas. A investigação envolveu quatro empresas, incluindo um grupo estratégico que é, simultaneamente, um bloco estratégico, observado dentro de um escopo específico do sub-setor brasileiro de suco de laranja pronto para beber industrializado até finsdo ano de 2001. Tratou-se de pesquisa descritiva e exploratória, com enfoque metodológico predominantemente positivista. Caracterizou-se como um múltiplo estudo de caso por envolver várias empresas, havendo complementado, com a abordagem relacional, a abordagem tradicional de ameaças e oportunidades ao rompimento das barreiras de mobilidade na migração inter-grupal das empresas. Para responder à pergunta central, foi realizada primeiramente uma pesquisa secundária, baseada em revisão bibliográfica e documental. Apontaram-se os construtos para análise das implicações estratégicas de redes e blocos para grupos estratégicos, aplicaram-se estes construtos para a análise dos grupos estratégicospela perspectiva relacional, e indicaram-se as implicações relacionais às ameaças enfrentadas pelas empresas do grupo focal pela ótica tradicional. Em seguida, realizou-se a pesquisa primária, a qual: 1) retificou, de dois para três, o número de grupos estratégicos no setor analisado apontado na pesquisa secundária; 2) mostrou que as alianças estratégicas e redes de relacionamento dão margem a ameaças e oportunidades ao desempenho estratégico empresarial dificilmente identificadas pela ótica tradicional de análise do desempenho; 3) mostrou que as redes de alianças de uma empresa situada em um grupo estratégico podem capacitá-la a ultrapassar as barreiras inter-grupais, na medida em que complementam capacidades, provêm acesso a informações relevantes, proporcionam economias de escala, ajudam a gerenciar riscos eincertezas, reduzem os custos de entrada em novos mercados, e facultam o compartilhamento de recursos e competências complementares; 4) mostrou que, no caso das alianças estratégicas com clientes-chave muito relevante no caso do segmento econômico pesquisado - esta capacitação à ultrapassagem das barreiras pode ser modulada pela forma como a empresa se posiciona no relacionamento, sendo menos intensa quando a empresa se vê como uma mera prestadora de serviços. Quatro recomendações a futuras pesquisas são destacadas.
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Languages : pt-BR
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Book Description
No atual ambiente competitivo globalizado, as empresas são cada vez mais levadas a estabelecer alianças estratégicas e redes de relacionamentos estratégicospara complementar seus recursos. A pesquisa avaliou como as implicações estratégicas das alianças e outros relacionamentos estratégicos, no caso de empresas situadas em um grupo estratégico, complementam a análise tradicional das implicações estratégicas dos fatores organizacionais e macroambientais. Sofisticou-se este estudo introduzindo-se o conceito de blocos estratégicos, complementar ao estudo dos grupos estratégicos, e cuja maior especificidade facilita o estudo do desempenho estratégico organizacional de empresas que estejam situadas em grupos e envolvidas em redes de relacionamento estratégicas. A investigação envolveu quatro empresas, incluindo um grupo estratégico que é, simultaneamente, um bloco estratégico, observado dentro de um escopo específico do sub-setor brasileiro de suco de laranja pronto para beber industrializado até finsdo ano de 2001. Tratou-se de pesquisa descritiva e exploratória, com enfoque metodológico predominantemente positivista. Caracterizou-se como um múltiplo estudo de caso por envolver várias empresas, havendo complementado, com a abordagem relacional, a abordagem tradicional de ameaças e oportunidades ao rompimento das barreiras de mobilidade na migração inter-grupal das empresas. Para responder à pergunta central, foi realizada primeiramente uma pesquisa secundária, baseada em revisão bibliográfica e documental. Apontaram-se os construtos para análise das implicações estratégicas de redes e blocos para grupos estratégicos, aplicaram-se estes construtos para a análise dos grupos estratégicospela perspectiva relacional, e indicaram-se as implicações relacionais às ameaças enfrentadas pelas empresas do grupo focal pela ótica tradicional. Em seguida, realizou-se a pesquisa primária, a qual: 1) retificou, de dois para três, o número de grupos estratégicos no setor analisado apontado na pesquisa secundária; 2) mostrou que as alianças estratégicas e redes de relacionamento dão margem a ameaças e oportunidades ao desempenho estratégico empresarial dificilmente identificadas pela ótica tradicional de análise do desempenho; 3) mostrou que as redes de alianças de uma empresa situada em um grupo estratégico podem capacitá-la a ultrapassar as barreiras inter-grupais, na medida em que complementam capacidades, provêm acesso a informações relevantes, proporcionam economias de escala, ajudam a gerenciar riscos eincertezas, reduzem os custos de entrada em novos mercados, e facultam o compartilhamento de recursos e competências complementares; 4) mostrou que, no caso das alianças estratégicas com clientes-chave muito relevante no caso do segmento econômico pesquisado - esta capacitação à ultrapassagem das barreiras pode ser modulada pela forma como a empresa se posiciona no relacionamento, sendo menos intensa quando a empresa se vê como uma mera prestadora de serviços. Quatro recomendações a futuras pesquisas são destacadas.
Author: T. K. Das
Publisher: IAP
ISBN: 168123906X
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
Managing Alliance Portfolios and Networks is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances. Managing Alliance Portfolios and Networks contains contributions by leading scholars in the field of strategic alliance research. The 9 chapters in this volume deal with significant issues relating to the management of alliance portfolios and alliance networks. These issues range from value creation in alliance ecosystems, management lessons from social enterprise, and a configurational perspective on alliance management capabilities, to the competition dynamics of alliance networks, internationalization of an alliance portfolio, and structural embeddedness of alliance networks during industry convergence. The chapters contain empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on managing alliance portfolios and alliance networks.
Author: Robert L. Heath
Publisher: SAGE
ISBN: 145227875X
Category : Language Arts & Disciplines
Languages : en
Pages : 425
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Book Description
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features Includes a NEW chapter on brand equity, updated examples, theories and cases throughout, new information on activists and activism, and increased attention to the role that technology plays in issues management Explores ways public relations, risk communication, and crisis communication can be used to address crucial public policy options Advises managers on ways to lessen the chance of a crisis becoming an issue through an examination of crisis preparation and responses Addresses the topic of reputation management by exploring the connection between issues management and brand equity using examples from McDonald′s and Wal-Mart Challenges managers to engage in collaborative decision making with community leaders and residents to reduce the chance that undue fear will translate into unnecessary regulation or legislation Opens each chapter with case study vignettes and closes with summary questions and issues management challenges Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration.
Author: Bruce McKern
Publisher: Psychology Press
ISBN: 9780415297059
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
This book considers the increasing importance of changing structures, organization and management, within multinational corporations.
Author: J. C. Jarillo
Publisher: Butterworth-Heinemann
ISBN: 1483193861
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
Strategic Networks: Creating the Borderless Organization focuses on the principles, methodologies, and approaches involved in the creation of borderless organizations. The book first underscores competition and cooperation and the ways to organize a business system. Discussions focus on organization as a way to meet strategic demands, vertical integration and subcontracting, intrinsic profitability of different activities, disadvantages of vertical integration, and guidelines for decision-making on vertical integration. The monograph then examines over-subcontracting, strategic network, and essence of a strategic network. Topics include generating trust, how to reduce transaction costs, competition and cooperation, subcontracting in the automobile industry, advantages of shops, manufacturing and selling activities, and network organization. The publication explores international considerations, including cost of the activities and costs of coordination in international business, vertical integration and subcontracting across borders, and coordinating efficiently across borders. The book is a valuable source of information for researchers interested in the establishment of borderless organizations.
Author: Josef Windsperger
Publisher: Springer Nature
ISBN: 3030292452
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Interfirm networks include franchising, retail and service chains, cooperatives, financial networks, joint ventures, strategic alliances, licensing, public-private partnerships and new network forms in the digital economy. This book gathers the latest research studies that approach these networks – and the creation of innovation under the conditions of a complex, dynamic, knowledge-intensive and digital economy – from an interdisciplinary perspective. The studies, all of which were written by respected experts, explore how firms can improve their competitiveness by securing access to innovation, knowledge, complementary resources and capabilities otherwise not available to them. In addition, they highlight how, driven by an unpredictable environment, firms embedded in inter-organizational networks are increasingly transforming from co-operators to collaborators and valuable co-creators of innovation.
Author: Ian Wilkinson
Publisher: Edward Elgar Publishing
ISBN: 1848441533
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
This is a most informative, comprehensive, and well-written book. It is full of interesting detail, and the analysis though involving many complex ideas is presented in a coherent and logical style that ensures the reader s interest in retained throughout. It is very suited for its intended market final undergraduate and postgraduate students in a variety of disciplines, including business, business organisation, marketing, and customer-relationship management. First Trust Bank Economic Outlook and Business Review This book demonstrates that no organisation is an island, but is part of a complex structure composed of a myriad of other organisations. The author provides an analytical framework within which an organisation s marketing strategy may recognise the opportunities and challenges offered by the interrelated networks within which it operates. Don Dixon, formerly of Temple University and Penn State University, US With few exceptions, professors of marketing are balanced and diplomatic and avoid being personal or original. They hide behind references to Journal of Marketing articles; it makes them feel secure. Not so Ian Wilkinson. No doubt well-read, he explores the networks of B2B marketing on his own terms, with originality; business dancing is such a creative example. Read his book and learn to business dance! Evert Gummesson, Stockholm University, Sweden This book assesses the nature and development of collaborative advantages as a means to boost international competitiveness as well as the performance of both organisations and nations. Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, economics and international business with evolutionary biology and complexity theory, as well as integrating many years research on interfirm relations and networks. It develops the management and policy implications of adopting relationship and network perspectives and sets out an agenda for future research. Ian Wilkinson brings together the latest thinking and research in the area and this book will be of particular interest to academics focusing on a wide range of subjects within business and management and marketing including: industrial and business-to-business marketing, marketing channels, supply chain management, purchasing, relationship marketing and management, strategic alliances and joint ventures, business strategy and competition. The book will also appeal to economists as well as researchers in management and economic sociology, industrial and organisation structure and strategy.
Author: Zied Guedri
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Bhaskar Dutta
Publisher: Springer Science & Business Media
ISBN: 3540247904
Category : Business & Economics
Languages : en
Pages : 495
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Book Description
When Murat Sertel asked us whether we would be interested in organizing a special issue of the Review of Economic Design on the formation of networks and groups, we were happy to accept because of the growing research on this important topic. We were also pleasantly surprised at the response to our request for submissions to the special issue, receiving a much larger number of sub missions than we had anticipated. In the end we were able to put together two special issues of insightful papers on this topic. Given the growing interest in this topic, we also decided (with encouragement from Murat) to combine the special issues in the form of a book for wider dissemination. However, once we had decided to edit the book, it was natural to move beyond the special issue to include at least some of the papers that have been influential in the literature on the formation of networks. These papers were published in other journals, and we are very grateful to the authors as well as the journals for permission to include these papers in the book.
Author: Tiina Salonen
Publisher: BoD – Books on Demand
ISBN: 389936998X
Category : Business & Economics
Languages : en
Pages : 410
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Book Description
In the recent years the number of industrial parks has grown rapidly worldwide driven by economic policies and industrial restructuring. The high resource consumption and prices as well as stringent environmental policies and laws have pushed the strategic importance of efficient resources management. Due to the proximity of companies, industrial parks offer potential for the development of interorganizational resource exchanges, in terms of energy and waste, infrastructure sharing and joint services. Utilizing this potential enhances the resource efficiency and added value of companies while often reducing their environmental impacts. Efficient management of resources in industrial parks requires an appropriate management concept. However, the research and literature on the management of industrial parks is very limited. As a solution the author introduces the concept for integrated resources management. The theoretical status quo of the concept is studied from the perspective of industrial ecology with the conclusion that the approach lacks a strategic management dimension. To tackle the problem, the author draws upon the strategic management and organizational theories as well as the approaches of network and environmental management. The empirical insights into the concept are sought by analyzing applied practices to network and resources management in industrial parks. The case studies comprise representative examples of successful industrial restructuring from Germany such as DOW ValuePark(R) and Chemical Industrial Park Marl and showcases of China's economic policy such as Shanghai Chemical Industry Park and Tianjin Economic and Technological Development Area. A reader will find in this book a sound theoretical framework to accommodate further research and practical decision support to manage resource problems characterized by conflicting stakeholder interests.
