Product Strategy for High Technology Companies PDF Download

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Product Strategy for High Technology Companies

Product Strategy for High Technology Companies PDF Author: Michael E. McGrath
Publisher: McGraw Hill Professional
ISBN: 0071610340
Category : Business & Economics
Languages : en
Pages : 400

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Book Description
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.