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Managing Customer Relationships and Building Loyalty

Managing Customer Relationships and Building Loyalty PDF Author: Jochen Wirtz
Publisher: Ws Professional
ISBN: 9781944659363
Category : Business & Economics
Languages : en
Pages : 76

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Book Description
Preface -- Introduction -- The search for customer loyalty -- The wheel of loyalty -- Building a foundation for loyalty -- Strategies for developing loyalty bonds with customers -- Strategies for reducing customer defections -- Enablers of customer loyalty strategies -- CRM: customer relationship management -- Conclusion -- Summary -- Endnotes