Managing Brands in 4D PDF Download
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Author: Jacek Pogorzelski
Publisher: Emerald Group Publishing
ISBN: 1787561038
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
Author: Jacek Pogorzelski
Publisher: Emerald Group Publishing
ISBN: 1787561038
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
Author: Thomas Gad
Publisher: Pearson Education
ISBN: 9780273653684
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
This work offers a universal model (4-D branding) which can be used to create new brands or revitalise existing ones. It identifies four brand characteristics - functional, social, mental and spiritual.
Author: 布卢姆斯伯里出版公司
Publisher: 中信出版社
ISBN: 9787800736599
Category : Business
Languages : en
Pages : 2176
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Book Description
责任者取自版权页。
Author: María Jesús Yagüe Guillén
Publisher: MDPI
ISBN: 3039213350
Category : Business & Economics
Languages : en
Pages : 122
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Book Description
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Author: Mrs. Beeton (Isabella Mary)
Publisher:
ISBN:
Category : Cookery, English
Languages : en
Pages : 2298
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Book Description
Author: Mrs. Beeton (Isabella Mary)
Publisher:
ISBN:
Category : Chores
Languages : en
Pages : 1882
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Book Description
Author: Chris McChesney
Publisher: Simon and Schuster
ISBN: 1451627068
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
BUSINESS STRATEGY. "The 4 Disciplines of Execution "offers the what but also how effective execution is achieved. They share numerous examples of companies that have done just that, not once, but over and over again. This is a book that every leader should read! (Clayton Christensen, Professor, Harvard Business School, and author of "The Innovator s Dilemma)." Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it s likely no one even noticed. What happened? The whirlwind of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow. "The 4 Disciplines of Execution" can change all that forever.
Author:
Publisher:
ISBN:
Category : Pharmacy
Languages : en
Pages : 676
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 964
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Book Description
Author: Alan Watkins
Publisher: Kogan Page Publishers
ISBN: 0749474653
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Today's leaders need to change radically to meet the challenge of complex organizations in business landscapes that are in flux. This requires a step-change in development in three fundamental dimensions: how you do things, who you are, and how you relate to other people. 4D Leadership is what happens when this step-change in doing, being and relating takes place. When you move up to the next level of ability and sophistication in these three dimensions, you will have unlocked the fourth dimension (verticality) and you will receive a significant competitive advantage. Neuroscientist and leadership coach Dr Alan Watkins draws on groundbreaking research into adult development to present a framework that will transform your ability to excel as a leader. 4D Leadership isn't just a software patch for leadership skills: this is an upgrade to the next level of the human operating system, the next level of leadership development. 4D Leadership is the book for: anyone who feels overwhelmed by the competing priorities of their jobs; anyone who feels stressed by trying to maintain competitive advantage through innovation; anyone looking to develop a more responsive and rewarding strategy, drive change and take people with them, and become a truly rounded and 4-dimensional leader.
