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All the Right Moves

All the Right Moves PDF Author: Constantinos Markides
Publisher: Harvard Business Press
ISBN: 9780875848334
Category : Business & Economics
Languages : en
Pages : 244

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Book Description
Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.