Author: Stephen P. Robbins
Publisher:
ISBN: 9780134830452
Category :
Languages : en
Pages :
Book Description
Business Marketing Management
Author: Michael D. Hutt
Publisher:
ISBN: 9789814510608
Category : Industrial marketing
Languages : en
Pages : 438
Book Description
"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet."--Cengage website.
Publisher:
ISBN: 9789814510608
Category : Industrial marketing
Languages : en
Pages : 438
Book Description
"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet."--Cengage website.
Essentials of Organizational Behavior
Author: Stephen P. Robbins
Publisher: Prentice Hall
ISBN: 9780132574877
Category : Business & Economics
Languages : en
Pages : 336
Book Description
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- For one-semester undergraduate and graduate level courses in Organizational Behavior. Concise fundamentals for students. Ultimate flexibility for instructors. This bestselling, brief alternative for the OB course covers all the key concepts needed to understand, predict, and respond to the behavior of people in real-world organizations. This text also includes cutting-edge topics and streamlined pedagogy to allow maximum flexibility in designing and shaping your course. The eleventh edition contains expanded and updated coverage on international issues, as well as new sections on the management of information, safety and emotions at work, risk aversion, self-determination theory, managing information, and downsizing. Accompanied by mymanagementlab! See the hands in the air, hear the roar of discussion—be a rock star in the classroom. mymanagementlab makes it easier for you to rock the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources. Visit mymanagementlab.com for more information.
Publisher: Prentice Hall
ISBN: 9780132574877
Category : Business & Economics
Languages : en
Pages : 336
Book Description
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- For one-semester undergraduate and graduate level courses in Organizational Behavior. Concise fundamentals for students. Ultimate flexibility for instructors. This bestselling, brief alternative for the OB course covers all the key concepts needed to understand, predict, and respond to the behavior of people in real-world organizations. This text also includes cutting-edge topics and streamlined pedagogy to allow maximum flexibility in designing and shaping your course. The eleventh edition contains expanded and updated coverage on international issues, as well as new sections on the management of information, safety and emotions at work, risk aversion, self-determination theory, managing information, and downsizing. Accompanied by mymanagementlab! See the hands in the air, hear the roar of discussion—be a rock star in the classroom. mymanagementlab makes it easier for you to rock the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources. Visit mymanagementlab.com for more information.
Contemporary Management
Author: Dianne Waddell
Publisher:
ISBN: 9780071000284
Category : Management
Languages : en
Pages : 0
Book Description
This unique text follows a nonprescriptive, real-world approach to management and is written in an accessible style allowing for flexibility in both teaching and learning. Used at both an undergraduate and postgraduate level, Contemporary Management has a concise structure designed to meet the needs of trimesters and 12 week teaching schedules. The uncluttered internal design alongside the modern treatment of the topic makes this text significantly different to other texts in the market. It offers updated content to reflect the impact of the GFC and the increasing significance of diversity, culture and ethics. There are all new in-chapter case studies, new Australian videos and a full range of excellent online resources. Also, this edition includes a new end of book section containing two unique integrated case studies exploring tourism management in Australian tourism destinations: Skyrail in Cairns and Flinders Island, Tasmania. (Publisher)
Publisher:
ISBN: 9780071000284
Category : Management
Languages : en
Pages : 0
Book Description
This unique text follows a nonprescriptive, real-world approach to management and is written in an accessible style allowing for flexibility in both teaching and learning. Used at both an undergraduate and postgraduate level, Contemporary Management has a concise structure designed to meet the needs of trimesters and 12 week teaching schedules. The uncluttered internal design alongside the modern treatment of the topic makes this text significantly different to other texts in the market. It offers updated content to reflect the impact of the GFC and the increasing significance of diversity, culture and ethics. There are all new in-chapter case studies, new Australian videos and a full range of excellent online resources. Also, this edition includes a new end of book section containing two unique integrated case studies exploring tourism management in Australian tourism destinations: Skyrail in Cairns and Flinders Island, Tasmania. (Publisher)
Database Systems
Author: Peter Rob
Publisher: Course Technology
ISBN: 9780619213237
Category : Computers
Languages : en
Pages : 0
Book Description
This Sixth Edition takes you clearly and effectively through the entire process of database development and implementation. This market leading text includes new Visio and UML tutorials, as well as a new chapter on Advanced SQL. All appendices are housed on a CD that accompany every copy of the text.
Publisher: Course Technology
ISBN: 9780619213237
Category : Computers
Languages : en
Pages : 0
Book Description
This Sixth Edition takes you clearly and effectively through the entire process of database development and implementation. This market leading text includes new Visio and UML tutorials, as well as a new chapter on Advanced SQL. All appendices are housed on a CD that accompany every copy of the text.
Loose-leaf Version for Invitation to the Life Span, Canadian Edition
Author: Kathleen Stassen Berger
Publisher: Macmillan Higher Education
ISBN: 1464157316
Category : Psychology
Languages : en
Pages : 740
Book Description
Kathleen Berger's Invitation to the Life Span is widely acclaimed for covering the breadth of the life span in single term (is just 15 concise chapters). Now, Berger and Susan Chuang have adapted Invitation for a Canadian audience.
Publisher: Macmillan Higher Education
ISBN: 1464157316
Category : Psychology
Languages : en
Pages : 740
Book Description
Kathleen Berger's Invitation to the Life Span is widely acclaimed for covering the breadth of the life span in single term (is just 15 concise chapters). Now, Berger and Susan Chuang have adapted Invitation for a Canadian audience.
Management Information Systems
Author: Kenneth C. Laudon
Publisher: Pearson Educación
ISBN: 9789702605287
Category : Business & Economics
Languages : es
Pages : 618
Book Description
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Publisher: Pearson Educación
ISBN: 9789702605287
Category : Business & Economics
Languages : es
Pages : 618
Book Description
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Information Technology Project Management
Author: Kathy Schwalbe
Publisher:
ISBN: 9780619215286
Category : Information storage and retrieval systems
Languages : en
Pages : 496
Book Description
Recreates the experience of dozens of projects, both successful and failed, to provide a real-world context for learning.
Publisher:
ISBN: 9780619215286
Category : Information storage and retrieval systems
Languages : en
Pages : 496
Book Description
Recreates the experience of dozens of projects, both successful and failed, to provide a real-world context for learning.
International Financial Management
Author: Jeff Madura
Publisher: Cengage AU
ISBN: 0170386139
Category : Business & Economics
Languages : en
Pages : 808
Book Description
Equip your students for success in international finance with the unrivalled depth of theory and practical applications presented in Madura, Hoque and Krishnamurti's INTERNATIONAL FINANCIAL MANAGEMENT, Asia-Pacific 1st edition. This APAC edition builds on the fundamental principles of corporate finance to provide the timely information and contemporary insights your students need to prosper in today's global business environment. With the original US edition being well known for its inviting reader-friendly style and clear explanations, this APAC 1st edition introduces international finance with a focus on the important role of modern multinational corporations in global commerce within a strong APAC context. Using a strong corporate perspective, it discusses a wide range of managerial topics and emphasises the most recent changes in the international environment. Relevant examples, instructive diagrams, self-tests, and other learning features provide hands-on experience to help your students develop the skills they need to effectively manage in contemporary practice.
Publisher: Cengage AU
ISBN: 0170386139
Category : Business & Economics
Languages : en
Pages : 808
Book Description
Equip your students for success in international finance with the unrivalled depth of theory and practical applications presented in Madura, Hoque and Krishnamurti's INTERNATIONAL FINANCIAL MANAGEMENT, Asia-Pacific 1st edition. This APAC edition builds on the fundamental principles of corporate finance to provide the timely information and contemporary insights your students need to prosper in today's global business environment. With the original US edition being well known for its inviting reader-friendly style and clear explanations, this APAC 1st edition introduces international finance with a focus on the important role of modern multinational corporations in global commerce within a strong APAC context. Using a strong corporate perspective, it discusses a wide range of managerial topics and emphasises the most recent changes in the international environment. Relevant examples, instructive diagrams, self-tests, and other learning features provide hands-on experience to help your students develop the skills they need to effectively manage in contemporary practice.
Principles of Management
Author: David S. Bright
Publisher:
ISBN: 9781998109166
Category :
Languages : en
Pages : 0
Book Description
Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Publisher:
ISBN: 9781998109166
Category :
Languages : en
Pages : 0
Book Description
Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
New Products Management
Author: Charles Merle Crawford
Publisher: McGraw-Hill/Irwin
ISBN: 9780256187786
Category : New products
Languages : en
Pages : 0
Book Description
Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
Publisher: McGraw-Hill/Irwin
ISBN: 9780256187786
Category : New products
Languages : en
Pages : 0
Book Description
Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.