Author: David Bruce Montgomery
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 408

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Book Description

Author: Damianos P Sakas
Publisher: World Scientific
ISBN: 1908978120
Category : Business & Economics
Languages : en
Pages : 640

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Book Description
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization./a

Author: Arben Asllani
Publisher: Pearson Education
ISBN: 0133760359
Category : Business & Economics
Languages : en
Pages : 401

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Book Description
This book is about prescriptive analytics. It provides business practitioners and students with a selected set of management science and optimization techniques and discusses the fundamental concepts, methods, and models needed to understand and implement these techniques in the era of Big Data. A large number of management science models exist in the body of literature today. These models include optimization techniques or heuristics, static or dynamic programming, and deterministic or stochastic modeling. The topics selected in this book, mathematical programming and simulation modeling, are believed to be among the most popular management science tools, as they can be used to solve a majority of business optimization problems. Over the years, these techniques have become the weapon of choice for decision makers and practitioners when dealing with complex business systems.

Author: David Bruce Montgomery
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 38

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Book Description

Author: Martin Kunc
Publisher: John Wiley & Sons
ISBN: 1118907183
Category : Business & Economics
Languages : en
Pages : 402

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Book Description
Defines common ground at the interface of strategy and management science and unites the topics with an original approach vital for strategy students, researchers and managers Strategic Analytics: Integrating Management Science and Strategy combines strategy content with strategy process through the lenses of management science, masterfully defining the common ground that unites both fields. Each chapter starts with the perspective of a certain strategy problem, such as competition, but continues with an explanation of the strategy process using management science tools such as simulation. Facilitating the process of strategic decision making through the lens of management science, the author integrates topics that are usually in conflict for MBAs: strategy and quantitative methods. Strategic Analytics features multiple international real-life case studies and examples, business issues for further research and theory review questions and exercises at the end of each chapter. Strategic Analytics starts by introducing readers to strategic management. It then goes on to cover: managerial capabilities for a complex world; politics, economy, society, technology, and environment; external environments known as exogenous factors (PESTE) and endogenous factors (industry); industry dynamics; industry evolution; competitive advantage; dynamic resource management; organisational design; performance measurement system; the life cycle of organisations from start-ups; maturity for maintaining profitability and growth; and finally, regeneration. Developed from the author's own Strategy Analytics course at Warwick Business School, personal experience as consultant, and in consultation with other leading scholars Uses management science to facilitate the process of strategic decision making Chapters structured with chapter objectives, summaries, short case studies, tables, student exercises, references and management science models Accompanied by a supporting website Aimed at both academics and practitioners, Strategic Analytics is an ideal text for postgraduates and advanced undergraduate students of business and management.

Author: George Schwartz
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 548

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Book Description

Author: David Bruce Montgomery
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 82

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Book Description

Author: Grahame Robert Dowling
Publisher: Oxford University Press, USA
ISBN: 9780199269617
Category : Business & Economics
Languages : en
Pages : 476

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Book Description
The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behavior, etc.) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process, it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing as well as marketing professionals.

Author: Harry L. Davis
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 272

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Book Description

Author: Percival White
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 336

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Book Description