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Author: Zheng Gu
Publisher: Routledge
ISBN: 1317708628
Category : Business & Economics
Languages : en
Pages : 127
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Book Description
Find out how accurate forecasting and analysis can prevent costly mistakes! Management Science Applications in Tourism and Hospitality examines innovative tools for evaluating performance and productivity in tourism offices, hotels, and restaurants. This collection of recent studies focuses on two important topics of management science: forecasting and a relatively new analytical methodology called data envelopment analysis (DEA). This book will show you how tourism forecasting accuracy can be enhanced and how DEA can be used to benchmark productivity and improve advertisement efficiency. Management Science Applications in Tourism and Hospitality provides you with a useful blend of analysis from both theory and real-data perspectives. This book uses case studies, application techniques, and expert advice to review various productivity measurement methods and compare them to DEA, revealing DEA’s strengths, weaknesses, and its potential in the operating environment. With Management Science Applications in Tourism and Hospitality, you’ll be able to: utilize destination benchmarking perform multiunit restaurant productivity assessments using DEA conduct hotel labor productivity assessments using DEA measure and benchmark productivity in the hotel sector using DEA model tourism demand use an improved extrapolative hotel room occupancy rate forecasting technique forecast short-term planning and management for a casino buffet restaurant apply city perception analysis (CPA) for destination positioning decisions This book is generously enhanced with tables and figures to substantiate the research. Management Science Applications in Tourism and Hospitality is valuable for hospitality and tourism educators and graduate students learning and doing research in operation analysis. Savvy executives and professionals who want to improve efficiency in their industry will also benefit from the techniques illustrated in this timely guide.
Author: Zheng Gu
Publisher: Routledge
ISBN: 1317708628
Category : Business & Economics
Languages : en
Pages : 127
Get Book Here
Book Description
Find out how accurate forecasting and analysis can prevent costly mistakes! Management Science Applications in Tourism and Hospitality examines innovative tools for evaluating performance and productivity in tourism offices, hotels, and restaurants. This collection of recent studies focuses on two important topics of management science: forecasting and a relatively new analytical methodology called data envelopment analysis (DEA). This book will show you how tourism forecasting accuracy can be enhanced and how DEA can be used to benchmark productivity and improve advertisement efficiency. Management Science Applications in Tourism and Hospitality provides you with a useful blend of analysis from both theory and real-data perspectives. This book uses case studies, application techniques, and expert advice to review various productivity measurement methods and compare them to DEA, revealing DEA’s strengths, weaknesses, and its potential in the operating environment. With Management Science Applications in Tourism and Hospitality, you’ll be able to: utilize destination benchmarking perform multiunit restaurant productivity assessments using DEA conduct hotel labor productivity assessments using DEA measure and benchmark productivity in the hotel sector using DEA model tourism demand use an improved extrapolative hotel room occupancy rate forecasting technique forecast short-term planning and management for a casino buffet restaurant apply city perception analysis (CPA) for destination positioning decisions This book is generously enhanced with tables and figures to substantiate the research. Management Science Applications in Tourism and Hospitality is valuable for hospitality and tourism educators and graduate students learning and doing research in operation analysis. Savvy executives and professionals who want to improve efficiency in their industry will also benefit from the techniques illustrated in this timely guide.
Author: Muzaffer Uysal
Publisher: CRC Press
ISBN: 1482223473
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
Management Science in Hospitality and Tourism is a timely and unique book focusing on management science applications. The first section of the book introduces the concept of management science application in hospitality and tourism and related issues to set the stage for subsequent sections. Section II focuses on management science applications with conceptual pieces, empirical applications, and best practices with examples coming from different parts of the world and settings. The last section ends with a chapter focusing on challenges and future research directions. This book goes beyond revenue management topics and presents a broad range of topics in management science applications as they relate to hospitality and tourism cases. Researchers and students in hospitality and tourism will find this book very useful since it contains chapters on data analytics, e-commerce and technology, revenue and yield management, optimization methods, resource allocation, goal programming, dynamic programming, Markov chain models, trends analysis and detection, measuring potential and attractiveness in tourism development, performance measures and use of indices in hospitality and tourism, and more. There is a heightened interest in these areas of business applications in today’s data-driven business environment, and this book addresses that interest. This book is the only comprehensive text on management science applications in hospitality and tourism. It will help managers and hospitality and tourism students as future managers to develop an in-depth understanding of the importance of data analysis, interpretation, and generating information, and intelligence for decision making. It covers a broad range of applications representing different geographic regions of the world.
Author: Chaudhuri, Somnath
Publisher: IGI Global
ISBN: 1522550895
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
Geographic information systems (GIS) provide information that can be useful across many disciplines. One of these disciplines is the travel and hospitality industry. GIS Applications in the Tourism and Hospitality Industry is a vital scholarly publication that explores the applications of GIS to the leisure travel industry, specifically the importance of GIS in trip planning, online bookings, and location-based services. Highlighting coverage on a wide range of topics such as cultural heritage tourism, geospatial collaborative tourism recommender systems, and decision support systems, this book is geared toward business managers, academicians, researchers, graduate-level students, and professionals looking for current research on the impact of GIS on recreational travel.
Author: Roman Egger
Publisher: Springer Nature
ISBN: 3030883892
Category : Business & Economics
Languages : en
Pages : 647
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Book Description
Access to large data sets has led to a paradigm shift in the tourism research landscape. Big data is enabling a new form of knowledge gain, while at the same time shaking the epistemological foundations and requiring new methods and analysis approaches. It allows for interdisciplinary cooperation between computer sciences and social and economic sciences, and complements the traditional research approaches. This book provides a broad basis for the practical application of data science approaches such as machine learning, text mining, social network analysis, and many more, which are essential for interdisciplinary tourism research. Each method is presented in principle, viewed analytically, and its advantages and disadvantages are weighed up and typical fields of application are presented. The correct methodical application is presented with a "how-to" approach, together with code examples, allowing a wider reader base including researchers, practitioners, and students entering the field. The book is a very well-structured introduction to data science – not only in tourism – and its methodological foundations, accompanied by well-chosen practical cases. It underlines an important insight: data are only representations of reality, you need methodological skills and domain background to derive knowledge from them - Hannes Werthner, Vienna University of Technology Roman Egger has accomplished a difficult but necessary task: make clear how data science can practically support and foster travel and tourism research and applications. The book offers a well-taught collection of chapters giving a comprehensive and deep account of AI and data science for tourism - Francesco Ricci, Free University of Bozen-Bolzano This well-structured and easy-to-read book provides a comprehensive overview of data science in tourism. It contributes largely to the methodological repository beyond traditional methods. - Rob Law, University of Macau
Author: Marianna Sigala
Publisher: Springer
ISBN: 9811363390
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
Author: Patricia Ordóñez de Pablos
Publisher: IGI Global
ISBN: 9781613500415
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"This book is a comprehensive source of information for those interested in tourism and hospitality management, approaches, and trends, and, covers the emerging research topics that will define the future of IT and cultural development in the 21st century"--Provided by publisher.
Author: Waluyo, Agustinus Borgy
Publisher: IGI Global
ISBN: 1799869067
Category : Technology & Engineering
Languages : en
Pages : 289
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Book Description
Mobile computing and wireless technology have grown at a phenomenal rate in recent years, and so has artificial intelligence. The most advanced software applications that the world ever witnessed can be realized through a combined aspect of these disciplines, capable of delivering high level support to various industry sectors and to people’s quality of life in general. Currently, many countries are facing challenges from the COVID-19 pandemic. One of the most impacted industries by the pandemic is that of tourism and hospitality. It is time to explore and leverage the power of mobile and wireless intelligence to assist with the recovery of the tourism and hospitality sector during and after the pandemic, which constitutes a need for relevant research in the field. Mobile Computing and Technology Applications in Tourism and Hospitality presents the latest research and development in mobile and intelligent computing with a focus on tourism and hospitality sectors. The chapters discuss the role of research on innovative technologies and applications for resilience to return the tourism and hospitality industry back to its normal state. This includes research on topics such as sensor-based technology, smart tourism, virtual and augmented reality, mobile travel applications, and more. This book is ideal for managers, executives, museum and cultural heritage specialists, app developers, IT consultants, tourism and hospitality professionals, researchers, academicians, and students.
Author: B. Prideaux
Publisher: CABI
ISBN: 1845930150
Category : Hospitality industry
Languages : en
Pages : 357
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Book Description
The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466665440
Category : Business & Economics
Languages : en
Pages : 1655
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Book Description
Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.
Author: Çeltek, Evrim
Publisher: IGI Global
ISBN: 1799819906
Category : Business & Economics
Languages : en
Pages : 569
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Book Description
In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism. The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.
