Management of Electronic and Digital Media PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Management of Electronic and Digital Media PDF full book. Access full book title Management of Electronic and Digital Media by Alan B. Albarran. Download full books in PDF and EPUB format.
Author: Alan B. Albarran
Publisher: Cengage Learning
ISBN: 9781111836856
Category : Digital media
Languages : en
Pages : 336
Get Book
Book Description
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.
Author: Alan B. Albarran
Publisher: Cengage Learning
ISBN: 9781111836856
Category : Digital media
Languages : en
Pages : 336
Get Book
Book Description
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.
Author: Peter Pringle
Publisher: Taylor & Francis
ISBN: 113602865X
Category : Language Arts & Disciplines
Languages : en
Pages : 485
Get Book
Book Description
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Author: Alan B. Albarran
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 360
Get Book
Book Description
Driven by a variety of forces, the process of management for the electronic media has changed dramatically. The text presents a modern approach to management. Instead of addressing management of each of the media separately, the author asserts that a basic set of skills which apply to all media must first be learned before the specific needs of each industry are presented.
Author: Joan Van Tassel
Publisher: Taylor & Francis
ISBN: 1136031618
Category : Language Arts & Disciplines
Languages : en
Pages : 434
Get Book
Book Description
This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.
Author: Alan B. Albarran
Publisher: Cengage Learning
ISBN: 9781305077560
Category : Art
Languages : en
Pages : 0
Get Book
Book Description
Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadership techniques and strategies used in the electronic and digital media industries. The text is popular for its contemporary approach and clear, current illustrations. Succinctly written, the Sixth Edition covers the most important aspects for future managers, leaders and entrepreneurs in the rapidly evolving media industries -- and includes an all-new chapter: Media Management: Manager/Leader/Entrepreneur. New coverage highlights trends in big data, mobile, social media, and the cloud. In addition, end-of-chapter case studies put readers in the role of a manager in a decision-making environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Peter K. Pringle
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 450
Get Book
Book Description
This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of what is to come in electronics media management in the future.
Author: 艾伦·B.·阿尔巴朗 (美)
Publisher:
ISBN: 9787301067185
Category : Mass media
Languages : zh-CN
Pages : 328
Get Book
Book Description
本书共分12个章节,每一章开头部分总括本章内容,结尾部分提供了最新的案例,供读者思考和讨论。
Author: Avinash Chiranjeev
Publisher:
ISBN: 9788172730062
Category : Broadcasting
Languages : en
Pages : 255
Get Book
Book Description
Author: Kenneth C. Creech
Publisher: Routledge
ISBN: 1136289658
Category : Law
Languages : en
Pages : 566
Get Book
Book Description
Electronic Media Law and Regulation is a case-based law text that provides students with direct access to case law as well as the context in which to understand its meaning and impact. The text overviews the major legal and regulatory issues facing broadcasting, cable, and developing media in today's industry. Presenting information from major cases, rules, regulations, and legal documents in a concise and readable form, this book helps current and prospective media professsionals understand the complex realm of law and regulation. Students will learn how to avoid common legal pitfalls and anticipate situations that may have potential legal consequences. This sixth edition provides annotated cases with margin notes, and new chapters address such timely issues as media ownership, freedom of information, entertainment rights, and cyber law.
Author: Joan M. Van Tassel
Publisher: Taylor & Francis
ISBN: 0240810201
Category : Business & Economics
Languages : en
Pages : 434
Get Book
Book Description
The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.
