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Author: M. Bjørn Rimscha
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110589540
Category : Language Arts & Disciplines
Languages : en
Pages : 524
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Book Description
This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.
Author: M. Bjørn Rimscha
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110589540
Category : Language Arts & Disciplines
Languages : en
Pages : 524
Get Book Here
Book Description
This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.
Author: Sathya Prakash Elavarthi
Publisher: Taylor & Francis
ISBN: 1000455580
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries.
Author: Alan Albarran
Publisher: Routledge
ISBN: 1135611688
Category : Business & Economics
Languages : en
Pages : 746
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Book Description
This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
Author: Alison Alexander
Publisher: Routledge
ISBN: 1135623791
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec
Author: Alan B. Albarran
Publisher: Taylor & Francis
ISBN: 1000997782
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy. Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries.
Author: François Cooren
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501507958
Category : Language Arts & Disciplines
Languages : en
Pages : 567
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Book Description
Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.
Author: Theo Notteboom
Publisher: Routledge
ISBN: 1000526933
Category : Transportation
Languages : en
Pages : 814
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Book Description
Port Economics, Management and Policy provides a comprehensive analysis of the contemporary port industry, showing how ports are organized to serve the global economy and support regional and local development. Structured in eight sections plus an introduction and epilog, this textbook examines a wide range of seaport topics, covering maritime shipping and international trade, port terminals, port governance, port competition, port policy and much more. Key features of the book include: Multidisciplinary perspective, drawing on economics, geography, management science and engineering Multisector analysis including containers, bulk, break-bulk and the cruise industry Focus on the latest industry trends, such as supply chain management, automation, digitalization and sustainability Benefitting from the authors’ extensive involvement in shaping the port sector across five continents, this text provides students and scholars with a valuable resource on ports and maritime transport systems. Practitioners and policymakers can also use this as an essential guide towards better port management and governance.
Author: Gillian Doyle
Publisher: SAGE
ISBN: 141293186X
Category : Language Arts & Disciplines
Languages : en
Pages : 193
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Book Description
`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
Author: Michael Baye
Publisher: McGraw-Hill/Irwin
ISBN: 9780072818635
Category : Managerial economics
Languages : en
Pages : 0
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Book Description
Blends tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. This fourth edition offers a balanced coverage of traditional and modern topics.
Author: Vincent Mosco
Publisher: SAGE Publications Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
What is political economy and how can it be applied to the study of media communication? The Political Economy of Communication is the definitive critical overview of the discipline for students of the social sciences. It explains in detail the analytic tools that political economy can apply to today's increasingly global and technological information society. Mosco presents an historical overview of the discipline and defines political economy by its focus on the relation between the production, distribution and consumption of communication in historical and cultural context. This comprehensive analysis of the 'commodity form' is communication includes an examination of print, broadcast and new electronic media, the role and function of the audience, and the problem of social control. It concludes by addressing the relationship of political economy to the increasingly important fields of policy studies and cultural studies.
