Author: William Winston
Publisher: Routledge
ISBN: 1317939085
Category : Business & Economics
Languages : en
Pages : 126
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Book Description
Survival in the growing managed care environment requires the integration of financial analysis, market appraisal, and administrative management. The authors of Managed Service Restructuring in Health Care provide a unique tool for readers to enable them to make these successful management decisions in restructuring services. The unique approach in this book assists health care managers and prospective managers as they seek to solve the problem of how to deal with health care services that appear to be no longer productive. In Managed Service Restructuring in Health Care, the authors provide a solid theoretical base for what they have developed in MSR (Managed Service Restructuring)--a conscious--not crisis--management tool. They prepare readers for implementing MSR techniques by describing them in detail for their application to readers’situations. MSR approaches to planned health care management, as introduced in this book, help administrators channel scarce resources to the services the community wants and needs most. Facts and cases are offered as examples of when and how MSR techniques have been applied successfully. The authors also include failure cases where, if MSR techniques had been followed, health care providers would have survived in several communities. Incorporate the information in this book to enhance long-range planning and prevent closure of health care services needed by the community. Along with financial and marketing tools necessary for long-range planning, Goldman and Mukherjee list warning signals that alert professionals to the need to review the services and products offered. They also fully explore these areas: Product Life Cycle Boston Consulting Group’s Portfolio of Business (Growth Share Matrix) Product Development Product Planning Public Service of Health Care Providers Centers of Excellence Service Diversification/Consolidation Investment/Disinvestment Criteria Marketing in Competitive Environment for Health Services Health care managers, hospital administrators, and students in health services management programs can benefit from the focus on conscious planning in Managed Service Restructuring in Health Care. While many of the examples take place within acute care hospitals, the MSR approach and this book are designed to assist any health care administrator or manager. With knowledge of when and how services can be prolonged, professionals can more effectively lead their health care provider into a more competitive environment. The analyses used in the book should enhance many readers’knowledge of basic marketing and financial principles and theories important to restructuring and providing health services today.
Author: John Deutsch Institute for the Study of Economic Policy
Publisher: IRPP
ISBN: 9781553390763
Category : History
Languages : en
Pages : 404
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Book Description
(John Deutsch Institute for the Study of Economic Policy)Queen's Univ., Kingston, Canada. Presents proceedings of a conference held at Queen's Univ., on November, 17-18, 2005. Covers health-care reform, drugs for rare diseases, issues in delivery of health care, and more. For public health personnel. Softcover, hardcover also available.
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309175704
Category : Medical
Languages : en
Pages : 558
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Book Description
Hospitals and nursing homes are responding to changes in the health care system by modifying staffing levels and the mix of nursing personnel. But do these changes endanger the quality of patient care? Do nursing staff suffer increased rates of injury, illness, or stress because of changing workplace demands? These questions are addressed in Nursing Staff in Hospitals and Nursing Homes, a thorough and authoritative look at today's health care system that also takes a long-term view of staffing needs for nursing as the nation moves into the next century. The committee draws fundamental conclusions about the evolving role of nurses in hospitals and nursing homes and presents recommendations about staffing decisions, nursing training, measurement of quality, reimbursement, and other areas. The volume also discusses work-related injuries, violence toward and abuse of nursing staffs, and stress among nursing personnelâ€"and examines whether these problems are related to staffing levels. Included is a readable overview of the underlying trends in health care that have given rise to urgent questions about nurse staffing: population changes, budget pressures, and the introduction of new technologies. Nursing Staff in Hospitals and Nursing Homes provides a straightforward examination of complex and sensitive issues surround the role and value of nursing on our health care system.
Author: George D. Pozgar
Publisher: Jones & Bartlett Learning
ISBN: 9780763731823
Category : Business & Economics
Languages : en
Pages : 584
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Book Description
The Ninth Edition of this book continues to provide students with a strong foundation in health care law and an overview of practical ways to improve the quality and safe delivery of healthcare.
Author: Karen L. Baird
Publisher: Routledge
ISBN: 1317732642
Category : Social Science
Languages : en
Pages : 252
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Book Description
This book focuses on gender justice and the health care system. It will be divided into two parts. In Part One, a framework of gender justice will be developed. What is gender justice? What would a gender just public policy look like? What criteria should such policies meet? In Part Two, the framework will be applied to the area of health care policy, specifically medical research and health care financing and delivery. An analysis of past policies will be made, as well as an analysis of the recently enacted and proposed changes. First published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Dennis J. Cahill
Publisher: Psychology Press
ISBN: 9781560249399
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Squeezing a New Service Into a Crowded Market begins to answer the question of how to successfully offer another service in what appears to be an already crowded market. Is there room for one more hospital? Another law firm? Another newspaper? Another spreadsheet? Yes, according to Dennis Cahill. He shows readers how--through theory and case studies--to define, produce, and market a new service in a field where there already exists a similar service. He provides a roadmap for successful planning and introduction of new services. This roadmap uses perceptual mapping and case applications to show how adding a new service should and should not be done. Perceptual mapping is fully described and its use to find gaps in the service coverage is detailed. Three case studies of services which have been introduced into crowded markets are used to show how and how not to offer a new service. Cahill looks at these services from the perspective of customer design and internal development. Both practitioners of services marketing and advanced marketing students who want the "real world" application of the marketing theory learned in the classroom can benefit from Squeezing a New Service Into a Crowded Market. Part I explores the research necessary to utilize Cahill's approach. In Part II, Cahill presents detailed case examples from his own files of how various services were offered to crowded markets--and all failed. These case analyses dissect the failures, explain where, why, and how they failed, and interpose what could and should have been done to prevent--or at least reduce the probability of--a failure. Readers will clearly see the common thread running through these failures and will be able to avoid failures of their own. Part III deals with innovation and how to handle it in a service firm.
Author: William Winston
Publisher: Routledge
ISBN: 1136372350
Category : Medical
Languages : en
Pages : 142
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Book Description
As managed care continues to increase in the United States, hospital and system executives consider mergers and acquisitions more frequently for both aggressive and defensive reasons. Predicting Successful Hospital Mergers and Acquisitions can help you learn to analyze data to determine which hospitals are potential candidates for merger and which are risky business ventures. You will learn to take into account not only the marketing and financial elements of mergers and acquisitions, but also the operational factors crucial for success. You will also acquire a set of guidelines and financial analytical approaches that prepare you for forecasting the results of proposed mergers or acquisitions between acute units.Because few new markets are available for hospitals and competition is increasing, performing mergers and acquisitions may be the only route available for organizations wishing to grow. Predicting Successful Hospital Mergers and Acquisitions teaches hospital, system, and other health service industry executives how to keep abreast of their market positions to remain competitive and efficient in the current, intense managed care environment.As you read Predicting Successful Hospital Mergers and Acquisitions, you learn to identify significant financial variables in the market that will differentiate between merger candidates and non-targeted hospitals. The book’s coverage of the following topics is important to your understanding of the health care market and the options available: market penetration product development market development diversification significant variables one year prior to merger use of accounting numbers to predict takeovers managed care staffing issuesPredicting Successful Hospital Mergers and Acquisitions gives you a practical, proven model for predicting the outcome of merger and acquisition maneuvers. This model is developed from accurate, consistent, and complete data from California, a trendsetting market in health care delivery, during the years 1984 to 1992. It can be applied not only to hospital mergers and acquisitions, but also to skilled nursing facilities, psychiatric care centers, and rehabilitation facilities seeking growth. Educators and program directors in health care administration programs and executives and boards of imaging centers, surgi-centers, and home health agencies can also employ this model to stimulate growth and expansion.
Author: William Winston
Publisher: Routledge
ISBN: 1317952464
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing issues with marketing research. The studies presented cover such topics as communications issues, new product introduction, brand equity, brand positioning, and sales analysis. Because they represent successful applications of marketing research to challenging questions, these cases offer a number of specific lessons. Throughout, Marketing Research That Pays Off shows you how to: use the right sample for reliable data reduce the time needed for traditionally multi-phased research avoid the pitfalls of short-term effects in tracking data deal with multinational research use attitude measures to help interpret sales data involve marketing management to ensure acceptance of results make effective use of small budgets The format of each chapter allows the authors to pose a question or present a particular marketing problem and then take you step-by-step through the solution. Actual problems solved include how to improve upon a successful campaign, revitalize a failing retail center, avoid misunderstanding in conducting multinational research, use scanner data to help understand the package goods market, avoid being mislead by short-term effects in tracking data, learn what aspects of a package attract attention and what they communicate, and how to effectively reach both children and their parents with one message--all on a small budget. It is the unique problem/solution approach to marketing research that makes Marketing Research That Pays Off especially valuable to all marketing research professionals and beginner- to mid-level marketing managers. In addition, the book's easy-to-read presentation of case studies makes it approachable and useful as a companion text for classes in marketing and marketing research.
Author: Pozgar
Publisher: Jones & Bartlett Learning
ISBN: 1284127176
Category : Business & Economics
Languages : en
Pages : 643
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Book Description
This authoritative guide presents a wide range of health care topics in a comprehensible and engaging manner that will carefully guide your students through the complex maze of the legal system. With new case studies and news clippings in each chapter, the 13th edition continues to serve as an ideal introduction to the legal and ethical issues in the healthcare workplace.
Author: Kasturi Sen
Publisher: Zed Books
ISBN: 9781842772898
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Health service delivery is being restructured in both industrialised and developing countries. Public health scholars and policy makers in this volume show how this process is accelerating as a result of diverse factors including fiscal pressure, privatisation of infrastructure, and the impending renegotiation of the WTO General Agreement on Trade in Services (GATS). The key policy issues that arise concern the implications of these changes for access and equity in public health provision. The volume reviews the rapidly changing context in which financing health care and its relationship to globalization and privatisation are taking place. It examines the specific mechanisms and institutional processes involved. And it explores various contrasting experiences, including HMOs in the USA, Britain's NHS, social health insurance in Western Europe, developing countries, and Cuba.
