Making the Creative Leap Beyond PDF Download
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Author: Ellis Paul Torrance
Publisher:
ISBN: 9780930222093
Category : Creative ability
Languages : en
Pages : 286
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Book Description
Author: Ellis Paul Torrance
Publisher:
ISBN: 9780930222093
Category : Creative ability
Languages : en
Pages : 286
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Book Description
Author: Cecil R. Reynolds
Publisher: John Wiley & Sons
ISBN: 0471678015
Category : Education
Languages : en
Pages : 693
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Book Description
Offers a thoroughly revised, comprehensive A to Z compilation of authoritative information on the education of those with special needs.
Author: Natalie Nixon
Publisher: Berrett-Koehler Publishers
ISBN: 1523088273
Category : Business & Economics
Languages : en
Pages : 118
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Book Description
"Natalie Nixon's new book provides a fresh primer on how to cultivate creativity in the workplace.” —Nir Eyal, bestselling author of Hooked and Indistractable Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation. Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuitionare the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds—farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more—she offers illuminating examples of how creativity manifests in every kind of work. Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.
Author: Bob Schmetterer
Publisher: John Wiley & Sons
ISBN: 0471454532
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand-they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz. Leap is about connecting the left brain and the right brain to develop solid business strategies that are also creative, fresh, and exciting. It's about mixing business's cold fixation on numbers with the warm heart of art and creativity to build revolutionary brands. It's about connecting with and listening to the client, understanding the business and the product, tapping into the client's passion for the product, and transmitting that passion to the consumer. It's about what happens when the business makes creativity part of its core strategy-enabling it to move beyond self-imposed boundaries and expand the limits of its reach. With a wealth of examples from Volvo to Purdue, Schmetterer shows ad agencies and managers how to help their clients develop the big, creative idea that will transform their businesses-and perhaps their industries. It's time for companies to make the Leap that synthesizes business and creativity to reap the full rewards of profitable innovation. BOB SCHMETTERER is Chairman and CEO of Euro RSCG Worldwide, a one of the world's top five global advertising and communications agencies with clients such as Intel, Peugeot, Air France, Orange, Abby National, MCI, Danone Group, Reckitt Benckiser, Volvo, and Yahoo!
Author: George T. Ainsworth-Land
Publisher: HarperCollins Publishers
ISBN: 9780887306044
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
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Author: Robert G. Wesson
Publisher: MIT Press
ISBN: 9780262731027
Category : Education
Languages : en
Pages : 382
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Book Description
proposes an approach to evolution that is more in harmony with modern science than Darwinism or neo-Darwinism
Author: Joseph P. Hester
Publisher: McFarland
ISBN: 9780786480838
Category : Education
Languages : en
Pages : 236
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Book Description
The mission of educational leadership seems to have shifted from culture growth to standardized testing. This book suggests that the time has come for educational leaders to re-evaluate their mission and redirect their schools to a broader curriculum emphasizing the moral nature of learning. The author also suggests activities that can encourage leaders to change their methods. Leadership requirements, principles, characteristics, skills, climate and performance standards are set out in six chapters, two appendices provide additional information, and a third lists web resources available through the Internet. A glossary, notes, bibliography, and index complete the work.
Author: Ed Catmull
Publisher: Random House
ISBN: 0593594657
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Author: Aryna Ryan
Publisher: Rowman & Littlefield
ISBN: 0810892243
Category : Psychology
Languages : en
Pages : 260
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Book Description
While there are countless books focused on craft projects for young adults and teens, few describe how creativity actually relates to teens or shows them how to access their creative selves. This book is designed to help teens remove the barriers to being creative and will help young adults maximize their creative potential. Teens will get the chance to explore what creativity means to them and what they should do when they’re having trouble being creative. The author explores everyday creativity and play and even looks at creativity’s role in a teen’s happiness.
Author: Alane Jordan Starko
Publisher: Routledge
ISBN: 1136294031
Category : Education
Languages : en
Pages : 414
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Book Description
Creativity in the Classroom, Fifth Edition, helps teachers apply up-to-date research on creativity to their everyday classroom practice. Early chapters explore theories of creativity and talent development, while later chapters focus on practice, providing plentiful real-world applications— from strategies designed to teach creative thinking to guidelines for teaching core content in ways that support student creativity. Attention is also given to classroom organization, motivation, and assessment. New to this edition: • Common Core State Standards—Updated coverage includes guidelines for teaching for creativity within a culture of educational standards. • Technology—Each chapter now includes tips for teaching with technology in ways that support creativity. • Assessment—A new, full chapter on assessment provides strategies for assessing creativity and ideas for classroom assessment that support creativity. • Creativity in the Classroom Models—New graphics highlight the relationships among creativity, learning for understanding, and motivation. The 5th edition of this well-loved text continues in the tradition of its predecessors, providing both theoretical and practical material that will be useful to teachers for years to come.
