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Author: Primo Angeli
Publisher: Watson-Guptill Publications
ISBN:
Category : Advertising
Languages : en
Pages : 148
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Book Description
Packaging should truthfully reflect the product it contains, says this excellent guide to good design. If a product doesn't live up to what its package promises, the consumer will feel betrayed. An award-winning graphic designer examines this basic concept and shows how it applies to the creative process and to successful marketing. Included are designs ranging from food and beverage packaging to environmental graphic design for scores of national and international products, corporations, and public events. The impressive portfolio of work by the author-designer is accompanied by insightful text and photographs emphasizing the importance of seeing design through the eyes of the consumer.
Author: Primo Angeli
Publisher: Watson-Guptill Publications
ISBN:
Category : Advertising
Languages : en
Pages : 148
Get Book Here
Book Description
Packaging should truthfully reflect the product it contains, says this excellent guide to good design. If a product doesn't live up to what its package promises, the consumer will feel betrayed. An award-winning graphic designer examines this basic concept and shows how it applies to the creative process and to successful marketing. Included are designs ranging from food and beverage packaging to environmental graphic design for scores of national and international products, corporations, and public events. The impressive portfolio of work by the author-designer is accompanied by insightful text and photographs emphasizing the importance of seeing design through the eyes of the consumer.
Author: Mark Goulston
Publisher: AMACOM
ISBN: 0814439594
Category : Self-Help
Languages : en
Pages : 273
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Book Description
No matter how hard you try to reason with irrational people, it never works. So how do you talk to someone who just won't listen? You can't win by ignoring the insanity, and you can't argue it away. However, you can stop it cold. Top-ranked psychiatrist and communication expert Mark Goulston shows you just how to do so in this life-changing book for everyone trapped in maddening personal or professional relationships. Goulston unlocks the mysteries of the irrational mind, and explains how faulty thinking patterns develop. His keen insights are matched by a set of counterintuitive strategies proven to defuse crazy behavior, along with scripts, examples, and exercises that teach you how to use them. In Talking to “Crazy”, you will learn: Why people act the way they do How instinctive responses can exacerbate the situation, and what to do instead When to confront a problem and when to walk away How to activate the Sanity Cycle, which quickly transforms you from threat to ally How to use 14 simple yet effective communication techniques, including assertive submission flattery, the kiss-off, and more You can't reason with unreasonable people, but you can reach them. Talking to “Crazy” shows you just how easy it is to do it.
Author: Kim Malone Scott
Publisher: Macmillan
ISBN: 1760553026
Category : Business & Economics
Languages : en
Pages : 375
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Book Description
Radical Candor is the sweet spot between managers who are obnoxiously aggressive on the one side and ruinously empathetic on the other. It is about providing guidance, which involves a mix of praise as well as criticism, delivered to produce better results and help employees develop their skills and boundaries of success. Great bosses have a strong relationship with their employees, and Kim Scott Malone has identified three simple principles for building better relationships with your employees: make it personal, get stuff done, and understand why it matters. Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Drawing on years of first-hand experience, and distilled clearly to give actionable lessons to the reader, Radical Candor shows how to be successful while retaining your integrity and humanity. Radical Candor is the perfect handbook for those who are looking to find meaning in their job and create an environment where people both love their work, their colleagues and are motivated to strive to ever greater success.
Author: Nicholas Boothman
Publisher: Workman Publishing Company
ISBN: 0761148426
Category : Self-Help
Languages : en
Pages : 222
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Book Description
Make instant, meaningful connections. For interviewing, selling, managing, pitching an idea, applying to college—or looking for a soulmate—the secret of success is based on connecting with other people. And you can do it in 90 seconds or less through Nicholas Boothman’s program of establishing face-to-face communication. A master of Neuro-Linguistic Programming (NLP), Boothman teaches us the concept of synchrony—how to synchronize our attitudes, body language, and voice tone in a way that instantly and imperceptibly makes us irresistibly likable to another person. He explains the different between open and closed body language. The power of communicating with what he calls a Really Useful Attitude. How to be an active listener. And how to identify and read the three most important sensory preferences. Step by step, it shows how to make the very best of any relationship’s most critical moment—those first 90 seconds.
Author: Paul Rock
Publisher: Routledge
ISBN: 1134077149
Category : Social Science
Languages : en
Pages : 306
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Book Description
First published in 1973, this book offers a fascinating and systematic description of the debt-collection process in 1970s England. Basing his research on the words of creditors, debtors, solicitors and debt-collectors, Paul Rock’s research was conducted when imprisonment for debt was still in existence. The book covers the major stages in a defaulter’s career, from enforcement by his creditors and the work of the debt-collector, through the various processes of the law, often to a period of imprisonment. Particular attention is given to the attempts made by debt-collectors to manage an unusual form of deviance and the consequences of their actions.
Author: Dale Carnegie
Publisher: Good Press
ISBN:
Category : Self-Help
Languages : en
Pages : 262
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Book Description
Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.
Author: Judy Cornish
Publisher: Createspace Independent Publishing Platform
ISBN: 9781974027620
Category : Alzheimer's disease
Languages : en
Pages : 272
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Book Description
The revolutionary how-to guidebook that details ways to make it easier to provide dementia home care for people experiencing Alzheimer's or dementia. Alzheimer's home care is possible! Dementia with Dignity explains the groundbreaking new approach: the DAWN Method(R), designed so families and caregivers can provide home care. It outlines practical tools and techniques to help your loved one feel happier and more comfortable so that you can postpone the expense of long-term care. In this book you'll learn: -The basic facts about Alzheimer's and dementia, plus the skills lost and those not lost; -How to recognize and respond to the emotions caused by Alzheimer's or dementia, and avoid dementia-related behaviors; -Tools for working with an impaired person's moods and changing sense of reality; -Home care techniques for dealing with hygiene, safety, nutrition and exercise issues; -A greater understanding and appreciation of what someone with Alzheimer's or dementia is experiencing, and how your home care can increase home their emotional wellbeing. Wouldn't dementia home care be easier if you could get on the same page as your loved one? When we understand what someone experiencing Alzheimer's or dementia is going through, we can truly help them enjoy more peace and security at home. This book will help you recognize the unmet emotional needs that are causing problems, giving you a better understanding and ability to address them. The good news about dementia is that home care is possible. There are infinitely more happy times and experiences to be shared together. Be a part of caring for, honoring, and upholding the life of someone you love by helping them experience Alzheimer's or dementia with dignity. Judy Cornish is the author of The Dementia Handbook-How to Provide Dementia Care at Home, founder of the Dementia & Alzheimer's Wellbeing Network(R) (DAWN), and creator of the DAWN Method. She is also a geriatric care manager and elder law attorney, member of the National Association of Elder Law Attorneys (NAELA) and the American Society on Aging (ASA).
Author: Iain McIntyre
Publisher: PM Press
ISBN: 1604868805
Category : Political Science
Languages : en
Pages : 663
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Book Description
This book reveals Australia’s radical past through more than 500 tales of Indigenous resistance, convict revolts and escapes, picket line hijinks, student occupations, creative direct action, street art, media pranks, urban interventions, squatting, blockades, banner drops, guerilla theatre, and billboard liberation. Twelve key Australian activists and pranksters are interviewed regarding their opposition to racism, nuclear power, war, economic exploitation, and religious conservatism via humor and creativity. Featuring more than 300 spectacular images How to Make Trouble and Influence People is an inspiring, and at times hilarious, record of resistance that will appeal to readers everywhere.
Author: Alison Green
Publisher: Ballantine Books
ISBN: 0399181822
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Author: Bill Eddy
Publisher: Unhooked Books
ISBN: 1936268353
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
This little book gives more than 20 examples of BIFF responses--brief, informative, friendly, and firm--for all areas of life, plus additional tips to help readers deal with high-conflict people anywhere. 158 pp.
