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Author: Daniel Pope
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Author: Daniel Pope
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1406
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Book Description
Author: Cameron S. Foote
Publisher: W. W. Norton & Company
ISBN: 0393733785
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
The go-to guide on how to market a creative organization, why it is important, and what techniques work. Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1608
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Book Description
Author: Defense Documentation Center (U.S.)
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 784
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Book Description
Author: United States. Federal Housing Administration
Publisher:
ISBN:
Category : Federal aid to housing
Languages : en
Pages : 16
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Book Description
Author: Roland Marchand
Publisher: Univ of California Press
ISBN: 0520403657
Category : History
Languages : en
Pages : 470
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Book Description
It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w
Author: Samuel Maunder
Publisher:
ISBN:
Category : Classical dictionaries
Languages : en
Pages : 942
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Book Description
Author: Youcheng Wang
Publisher: CABI
ISBN: 1845937627
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
Author: Chris Smith
Publisher: Stockholm International Peace Research Institute
ISBN: 9780198291688
Category : History
Languages : en
Pages : 292
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Book Description
Chris Smith explores the evolution of Indian defence policy since 1947. He looks carefully at the domestic dynamics of Indian defence policy. This includes an in-depth analysis of the period 1947-62, which is often ignored by Indian defence analysts, and the performance of the defence industrial base. He concludes that India's defence policy is designed more as one aspect of the quest for great power status than as an attempt to aquire security at an affordable price.
