Author: Jill DeTemple
Publisher: University of Notre Dame Pess
ISBN: 0268107475
Category : History
Languages : en
Pages : 265
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Book Description
Making Market Women tells of the initial success and failure of a liberationist Catholic women’s cooperative in central Ecuador. Jill DeTemple argues that when gender and religious identities are capitalized, they are made vulnerable. Using archival and ethnographic methods, she shares the story of the women involved in the cooperative, producing cheese and knitted goods for local markets, and places their stories in the larger context of both the cooperative and the community. DeTemple explores the impact of gender roles, the perception of women, the growing middle class, and the changing mode of Catholicism in their community. Although the initial success of the cooperative may have been due to the group’s cohesion and Catholic identity, the ultimate failure of the enterprise left many women less secure in these ties. They keep their Catholic identity but blame the institutional church in some ways for the failure and are less confident in their ability as women to compete successfully in market economies. Because DeTemple examines not only the effects of gender and religion on development but also the effects of development, successful or unsuccessful, on the identities of those involved, this book will interest scholars of international development, religious studies, Latin American studies, anthropology, and women’s studies.
Author: Gina A. Ulysse
Publisher: University of Chicago Press
ISBN: 0226841235
Category : Social Science
Languages : en
Pages : 351
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Book Description
The Caribbean “market woman” is ingrained in the popular imagination as the archetype of black womanhood in countries throughout the region. Challenging this stereotype and other outdated images of black women, Downtown Ladies offers a more complex picture by documenting the history of independent international traders—known as informal commercial importers, or ICIs—who travel abroad to import and export a vast array of consumer goods sold in the public markets of Kingston, Jamaica. Both by-products of and participants in globalization, ICIs operate on multiple levels and, since their emergence in the 1970s, have made significant contributions to the regional, national, and global economies. Gina Ulysse carefully explores how ICIs, determined to be self-employed, struggle with government regulation and other social tensions to negotiate their autonomy. Informing this story of self-fashioning with reflections on her own experience as a young Haitian anthropologist, Ulysse combines the study of political economy with the study of individual and collective identity to reveal the uneven consequences of disrupting traditional class, color, and gender codes in individual societies and around the world.
Author: Gracia C. Clark
Publisher: Indiana University Press
ISBN: 0253027446
Category : Social Science
Languages : en
Pages : 281
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Book Description
“A wonderfully evocative compilation of seven life histories from Kumasi, Ghana, of women Gracia Clark encountered in the course of a lifetime of fieldwork.” —African Studies Review In these lively life stories, women market traders from Ghana comment on changing social and economic times and on reasons for their prosperity or decline in fortunes. Gracia Clark shows that market women are intimately connected with economic policy on a global scale. Many work at the intersection of sophisticated networks of transnational commerce and migration. They have dramatic memories of independence and the growth of their new nation, including political rivalries, price controls, and violent raids on the market. The experiences of these women give substance to their reflections on globalization, capital accumulation, colonialism, technological change, environmental degradation, teenage pregnancy, marriage, children, changing gender roles, and spirituality. Clark’s commentary illuminates the complex historical and cultural setting of these deeply revealing lives. “Shows, in direct speech, how family, kinship, marriage and age/generation work together in a daily life which is shaped by political, demographic, cultural, and wholly accidental change in people’s circumstances.” —Jane Guyer, Johns Hopkins University “Overall, this is an excellent book: it will be useful in undergraduate teaching and makes an important contribution to our understanding of the richness and variety of women’s lives in West Africa.” —Journal of Africa “Clark . . . offers intriguing insights into the lives of seven Akan women traders . . . Recommended.” —Choice
Author: Lisa Johnson
Publisher: AMACOM/American Management Association
ISBN: 9780814428009
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.
Author: Jill Michelle DeTemple
Publisher:
ISBN: 9780268107482
Category : Catholic women
Languages : en
Pages :
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Book Description
"Making Market Women tells of the initial success, and later failure, of a liberationist Catholic women's cooperative in central Ecuador. Jill DeTemple argues that when gender and religious identities are capitalized, they are made vulnerable. Using archival and ethnographic methods, she shares the story of the women involved in the cooperative, producing cheese and knitted goods for local markets, and places their stories in the larger context of both the cooperative and the community. DeTemple explores the impact of gender roles, the perception of women, the growing middle class, and the changing mode of Catholicism in their community. Although the success may have been due to group cohesion to the identity of Catholic women, the failure of the cooperative left many women less sure of these identities. They keep their Catholic identity but blame the institutional church in some ways for the failure and are less confident in their ability as women to compete successfully in market economies. Because DeTemple examines not only the effects of gender and religion on development but also the effects of development, successful or unsuccessful, on the identities of those involved, this book will interest scholars of international development, religious studies, Latin American studies, anthropology, and women's studies"--
Author: Smitha Radhakrishnan
Publisher: Duke University Press
ISBN: 1478022167
Category : Social Science
Languages : en
Pages : 160
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Book Description
In Making Women Pay, Smitha Radhakrishnan explores India's microfinance industry, which in the past two decades has come to saturate the everyday lives of women in the name of state-led efforts to promote financial inclusion and women's empowerment. Despite this favorable language, Radhakrishnan argues, microfinance in India does not provide a market-oriented development intervention, even though it may appear to help women borrowers. Rather, this commercial industry seeks to extract the maximum value from its customers through exploitative relationships that benefit especially class-privileged men. Through ethnography, interviews, and historical analysis, Radhakrishnan demonstrates how the unpaid and underpaid labor of marginalized women borrowers ensures both profitability and symbolic legitimacy for microfinance institutions, their employees, and their leaders. In doing so, she centralizes gender in the study of microfinance, reveals why most microfinance programs target women, and explores the exploitative implications of this targeting.
Author: Katherine Sender
Publisher: Columbia University Press
ISBN: 0231127340
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
"Advocates and critics have looked at the boom in the gay market with both excitement and trepidation. For some, gay and lesbian themes in advertising represent mainstream validation of their existence, while others are concerned that marketers have misrepresented the gay community by depicting it as white, male, and wealthy. Critics also suggest that the phenomenon of gay consumerism runs counter to progressive gay activism. Sender expands on these concerns, arguing that what is at stake is not only acceptance and civil rights but also the very meaning of GLBT sexual identification." "Sender's work draws on interviews with 45 professionals who work in gay marketing and media, including magazine publishers, ad directors, sales representatives, and public relations consultants. The book analyzes and gives an insider's account of how marketers conceive of gay and lesbian consumers and articulate the "gayness" of certain products."--BOOK JACKET.
Author: Victoria L. Crittenden
Publisher: Emerald Group Publishing
ISBN: 1789732913
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
Author: Marti Barletta
Publisher: Dearborn Trade Publishing
ISBN: 9780793159635
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Author: Michael J. Silverstein
Publisher: Harper Collins
ISBN: 0061905402
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
