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Author: Edward A. Kolodziej
Publisher: Princeton University Press
ISBN: 1400858771
Category : Business & Economics
Languages : en
Pages : 546
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Book Description
France ranks as the world's third largest arms exporter and supplies arms and military technology to over a hundred countries. This book exposes the compelling aims and interests--national independence, security, economic welfare, foreign influence, grandeur--that explain the nation's successes in arms production and transfers. Originally published in 1987. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author: Edward A. Kolodziej
Publisher: Princeton University Press
ISBN: 1400858771
Category : Business & Economics
Languages : en
Pages : 546
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Book Description
France ranks as the world's third largest arms exporter and supplies arms and military technology to over a hundred countries. This book exposes the compelling aims and interests--national independence, security, economic welfare, foreign influence, grandeur--that explain the nation's successes in arms production and transfers. Originally published in 1987. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author: Richard Rattenbury
Publisher:
ISBN: 9780932154460
Category : Commercial art
Languages : en
Pages : 132
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Book Description
Author: Gini Dietrich
Publisher: Que Publishing
ISBN: 0132939541
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Author: Richard W. Arms
Publisher: John Wiley & Sons
ISBN: 0470129964
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Richard Arms is one of the world’s most respected stock market technicians. His expertise in this field is unparalleled, and now, with Stop and Make Money, he reveals how to profit from short-term price movements in the stock market—whether you’re buying or selling short—by accurately interpreting price/volume information and effectively employing stop orders to enter and exit positions. With this book as your guide, you’ll quickly discover how to anticipate short-term stock market moves and improve your overall trading activities.
Author: Daniel Joyner
Publisher: Routledge
ISBN: 1351914413
Category : Law
Languages : en
Pages : 167
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Book Description
This volume provides a comprehensive and interdisciplinary examination of the Multilateral Non-Proliferation Export Control system and the national and international context within which it functions. Key features: "
Author: Chandran Jeshurun
Publisher:
ISBN:
Category : History
Languages : en
Pages : 196
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Book Description
Selected papers presented at a Workshop on "Defence and Development in Southeast Asia: Arms Procurement Policies and Their Implications", 29 Sept. - 1 Oct. 1988, Singapore.
Author: Andrew J. Pierre
Publisher: Brookings Institution Press
ISBN: 9780815791652
Category : Political Science
Languages : en
Pages : 492
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Book Description
With the post-cold war emphasis on the proliferation of weapons of mass destruction, the neglected dimension has been the spread of advanced conventional arms. Yet these are the arms most likely to be used in conflict. They present the greatest diversion from economic and social development, and are the centerpiece of regional security balances. This book examines the policies and practices of the major arms-supplying nations, looks at the impact of weapons purchases on the principal recipient regions and the possibilities for regional arms control, and dissects the economics of arms exports for the producer nations in both the developing and industrialized worlds. The book thoroughly discusses the opportunities for, and obstacles to, achieving multilateral restraint on arms. In addition to the editor, contributors are Ian Anthony, Stockholm International Peace Research Institute; Nicole Ball, Overseas Development Council; Julian Cooper, University of Birmingham; Lawrence Freedman and Martin Navias, King's College, London; Rodney Jones, Policy Architects International; Ethan Kapstein, University of Minnesota; Michael Klare, Five College Program in Peace and World Security Studies; Andrew Mack, Australian National University; Abdel Monem Said Aly, Center for Political and Strategic Studies, Cairo; Janne Nolan, Brookings Institution; Andrew Ross, Naval War College; Gerald Segal, International Institute for Strategic Studies; and Gerald Steinberg, Bar-Ilan University, Israel. Copublished with the World Peace Foundation
Author: E. Chew
Publisher: Springer
ISBN: 1137006609
Category : History
Languages : en
Pages : 285
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Book Description
A major historical study of the global arms trade, revolving around the transfer of small arms from metropolitan Europe to the turbulent frontiers of Indian Ocean societies during the 'long' nineteenth century (c.1780-1914).
Author: Sean M. DiGiovanna
Publisher: Routledge
ISBN: 1134351445
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
This book tracks the progress of 12 countries on five continents in moving resources from defense to civilian activity in the 1990s. Based on intensive research, it addresses each country with an impressive standard of scholarship.
Author: Roger E. Kanet
Publisher: University of Illinois Press
ISBN: 9780252066719
Category : History
Languages : en
Pages : 274
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Book Description
The end of the cold war has not meant an end to conflict around the world. Disagreements still exist, and discord continues to erupt into battles. In Resolving Regional Conflicts, twelve scholars present a broad introduction to the issue of discord within and between nations, exploring models by which emerging security problems can be analyzed and looking at specific conflicts and the ways they are being handled.
