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Author: John Caples
Publisher:
ISBN:
Category : Advertising copy
Languages : en
Pages : 264
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Book Description
Author: John Caples
Publisher:
ISBN:
Category : Advertising copy
Languages : en
Pages : 264
Get Book Here
Book Description
Author: John Caples
Publisher: www.bnpublishing.com
ISBN: 9781638231288
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Author: John Caples
Publisher: Courier Corporation
ISBN: 048648601X
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Author: Caples John
Publisher:
ISBN: 9780006589105
Category :
Languages : en
Pages : 0
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Book Description
Author: Lester Wunderman
Publisher:
ISBN: 9781558508347
Category : Advertisers
Languages : en
Pages : 0
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Book Description
Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '
Author: David Szetela
Publisher: John Wiley & Sons
ISBN: 0470917210
Category : Computers
Languages : en
Pages : 453
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Book Description
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
![Making Advertising Pay [microform] PDF](https://books.google.com/books/content/images/frontcover/7TEW0AEACAAJ?fife=w80-h100)
Author: Manning Joseph B 1893 Rubin
Publisher: Legare Street Press
ISBN: 9781020517594
Category :
Languages : en
Pages : 0
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Book Description
This book is a guide to making advertising pay. It covers the principles and practices of effective advertising, including market research, copywriting, media selection, and evaluation. The guide includes case studies and examples from various industries and mediums. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: American Entrepreneurs' Association. Business Research Division
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :
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Book Description
Author: American Entrepreneurs' Association
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 49
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Book Description
Author: Faris Yakob
Publisher: Kogan Page Publishers
ISBN: 0749473614
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
