Making a Mark - An Introduction to Trademarks for Small and Medium-Sized Enterprises (Portuguese version) PDF Download
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Author: World Intellectual Property Organization
Publisher: WIPO
ISBN:
Category : Law
Languages : pt-BR
Pages : 35
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Book Description
Trademarks are an essential business tool. This practical guide for small and medium-sized enterprises explains how to use them strategically to help build and protect your brand.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN:
Category : Law
Languages : pt-BR
Pages : 35
Get Book Here
Book Description
Trademarks are an essential business tool. This practical guide for small and medium-sized enterprises explains how to use them strategically to help build and protect your brand.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280511521
Category : Law
Languages : en
Pages : 36
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Book Description
This guide is the first in a series of guides on “Intellectual Property for Business.” It is devoted to trademarks, a central element in the marketing and branding strategy of any company. It seeks to explain trademarks from a business perspective.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN:
Category : Law
Languages : zh-CN
Pages : 36
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Book Description
Trademarks are an essential business tool. This practical guide for small and medium-sized enterprises explains how to use them strategically to help build and protect your brand.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN:
Category : Law
Languages : it
Pages : 33
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Book Description
Trademarks are an essential business tool. This practical guide for small and medium-sized enterprises explains how to use them strategically to help build and protect your brand.
Author:
Publisher:
ISBN:
Category : Business names
Languages : en
Pages : 32
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Book Description
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN:
Category : Law
Languages : fr
Pages : 37
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Book Description
This guide is the first in a series of guides on “Intellectual Property for Business.” It is devoted to trademarks, a central element in the marketing and branding strategy of any company. It seeks to explain trademarks from a business perspective.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280521756
Category : Law
Languages : en
Pages : 72
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Book Description
This is the third in the series of guides on Intellectual Property for Business. It focuses on patents, a crucial tool to enable a company to draw maximum benefit from new technological ideas.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280529838
Category : Law
Languages : en
Pages : 36
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Book Description
This is the second in a series of guides on "Intellectual Property for Business". It focuses on industrial designs, a key factor in determining the success of products in the market.
Author: International Trade Centre UNCTAD/WTO.
Publisher: WIPO
ISBN: 9291372641
Category : Business & Economics
Languages : en
Pages : 151
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Book Description
This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
