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Author: Lois Creamer
Publisher:
ISBN: 9780999149195
Category :
Languages : en
Pages : 160
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Book Description
This book is about the business of speaking. Specifically, it's for those who are paid (or want to be!) to deliver their message. You'll find what you need to jump start a business as well as how to take an already successful speaking business to the next level. You may have the most interesting and important message in the world but it will go unheard if you don't have a platform. This book illustrates not only how to get the platform, but how to be well paid for your work. Some key takeaways include how to:-Develop a powerful positioning statement that describes you by concept and outcome-Identify target markets and discover who makes the decision to hire you-Leverage social media to find prospects and attract followers-Utilize additional revenue streams to compliment your speaking income
Author: Lois Creamer
Publisher:
ISBN: 9780999149195
Category :
Languages : en
Pages : 160
Get Book Here
Book Description
This book is about the business of speaking. Specifically, it's for those who are paid (or want to be!) to deliver their message. You'll find what you need to jump start a business as well as how to take an already successful speaking business to the next level. You may have the most interesting and important message in the world but it will go unheard if you don't have a platform. This book illustrates not only how to get the platform, but how to be well paid for your work. Some key takeaways include how to:-Develop a powerful positioning statement that describes you by concept and outcome-Identify target markets and discover who makes the decision to hire you-Leverage social media to find prospects and attract followers-Utilize additional revenue streams to compliment your speaking income
Author: Johnny B. Truant
Publisher: Realm & Sands
ISBN: 9781629550367
Category : Language Arts & Disciplines
Languages : en
Pages : 366
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Book Description
Write. Publish. Repeat. The No-Luck-Required Guide to Publishing In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In Write. Publish. Repeat., they tell you exactly how they did it: how they created over 15 independent franchises across 50+ published works, how they turned their art into a logical, sustainable business, and how any independent author can do the same to build a sustainable, profitable career with their writing. Write. Publish. Repeat. explains the current self-publishing landscape and covers the truths and myths about what it means to be an indie author now and in the foreseeable future. It explains how to create books your readers will love and will want to return to again and again. Write. Publish. Repeat. details expert methods for building story worlds, characters, and plots, understanding your market (right down to your ideal reader), using the best tools possible to capture your draft, and explains proven best practices for editing. The book also discusses covers, titles, formatting, pricing, and publishing to multiple platforms, plus a bit on getting your books into print (and why that might not be a good idea!). But most importantly, Write. Publish. Repeat. details the psychology-driven marketing plan that Sean and Johnny built to shape their stories into "products" that readers couldn't help but be drawn into -- thus almost automatically generating sales -- and explores ways that smart, business-minded writers can do the same to future-proof their careers. This book is not a formula with an easy path to follow. It is a guidebook that will help you build a successful indie publishing career, no matter what type of writer you are ... so long as you're the type who's willing to do the work. What Indie Authors and Thought Leaders Are Saying: "Two of the best in the biz... A gem for aspiring authors." -- Hugh Howey "I have a pretty popular blog on self-publishing, and I've written a couple of books on the topic myself - meaning I've read a lot on the topic and come across lots of different strategies and approaches to building a loyal audience. For my money, this is the best book on self-publishing out there." -- David Gaughran "It's tough to find more honest and straight-forward marketing advice than what you'll get from these indie authors." -- Jane Friedman, former publisher of Writer's Digest "The most important book on self-publishing I've ever read. " -- Karol Gajda "Consider it the most valuable guide book to publishing success." -- Jim Kukral, Author Marketing Club You'll Wish You Could Have Read it Years Ago!
Author: Chris Fox
Publisher: Createspace Independent Publishing Platform
ISBN: 9781548220396
Category : Authorship
Languages : en
Pages : 0
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Book Description
Many authors write, then market. Successful authors write TO market Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write, then market. Successful authors write TO market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave. Don't leave the success of your novel up to chance. Deliver the kind of book that will have your fans hounding you for the next one.
Author: Mack Collier
Publisher: McGraw Hill Professional
ISBN: 0071806105
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. Think Like a Rock Star is an indispensable tool for any marketing professional. Foreword by Kathy Sierra, cocreator of the Head First book series Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.
Author: Judith Rodin
Publisher: University of Pennsylvania Press
ISBN: 161363109X
Category : Business & Economics
Languages : en
Pages : 183
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Book Description
"As we look ahead to the recovery from the COVID-19 crisis, Making Money Moral could not come at a better time." —Jamie Dimon, Chairman and Chief Executive Officer, JPMorgan Chase The math doesn't add up: Global financial markets can no longer ignore the world's most critical problems. The risks are too high and the costs too great. In Making Money Moral: How a New Wave of Visionaries Is Linking Purpose and Profit, authors Judith Rodin and Saadia Madsbjerg explore a burgeoning movement of bold and ambitious innovators. These trailblazers are unlocking private-sector investments in new ways to solve global problems, from environmental challenges to social issues such as poverty and inequality. They are earning great returns and reimagining capitalism in the process. Pioneers in the field of sustainable and impact investing, Rodin and Madsbjerg offer first-hand stories of how investors of every type and in every asset class are investing in world-changing solutions—with great success. Meet the visionaries who are leading this movement:The investment managers putting trillions of dollars to work, like TPG, Wellington Management, State Street Global Advisors, Nuveen, Amundi, APG and Natixis;The asset owners driving the transition, like GPIF and PensionDanmark;A new generation of entrepreneurs benefiting from the investments, like DreamBox Learning, an innovative educational technology platform, and Goodlife Pharmacies, which is disrupting the traditional notion of a pharmacy; The corporations that are repurposing their business models to meet demand for sustainable products and services, like Ørsted; andThe nonprofits that are reimagining how to raise money for their work while creating significant value for investors, like The Nature Conservancy. In their book, Rodin and Madsbjerg offer a deep look at the most powerful tools available today—and how they can be unlocked. They reveal:Who the investors are and what they want;How innovative products and investment strategies can deliver long-term value for investors while improving lives and protecting ecosystems;How leaders can build strategies and prepare their organizations to enter and expand this dynamic market; andHow to measure impact, understand critical regulations, and avoid potential pitfalls.A roadmap to making the financial market a force for good, Making Money Moral is a must-read for those seeking private-sector capital to address a big problem, as well as those seeking both to mitigate risk and to invest in big solutions. "Judith Rodin and Saadia Madsbjerg identify an important new way of looking at money: from the root of all evil to the fount of all solutions. Their timely, important book on impact investing is full of powerful insights and compelling examples they've seen firsthand. Their work will be sure to accelerate momentum toward a more sustainable world." —Rosabeth Moss Kanter, Harvard Business School Professor and Author of Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time
Author: Farnoosh Torabi
Publisher: Penguin
ISBN: 0698156951
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
As seen on CNBC's Follow the Leader “Farnoosh’s ground-breaking book will save more relationships than couples counseling ever could.” —Barbara Stanny, author of Secrets of Six-Figure Women Today, a record number of women are their household’s top-earner. But if you’re that woman, you face a much higher risk of burnout, infidelity, and divorce. In this important and timely book, personal finance expert Farnoosh Torabi candidly addresses how income imbalances affect relationships and family dynamics, and presents a bold strategy to achieving happiness at work and home. Torabi’s ten essential rules include: • Buy Yourself a Wife: Outsource as many household tasks as possible to bring more peace and happiness to both your lives • Don’t Assume a Mr. Mom is Best: The math might say he should quit his job, but doing so can be dangerous. • Understand the Male Brain: Know how men think and what motivates their behavior to communicate effectively, share responsibilities, and avoid power struggles in your relationship.
Author: Mary Adkins
Publisher: HarperCollins
ISBN: 0062834703
Category : Fiction
Languages : en
Pages : 289
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Book Description
“Warm, original, funny and heartbreaking, this novel made me drop everything so I could read it in one lovely afternoon. When You Read This is inventive and witty, but more importantly it’s honest and wise. I adored it.” — Jennifer Close, author of Girls in White Dresses and The Hopefuls For fans of Maria Semple and Rainbow Rowell, a comedy-drama for the digital age: an epistolary debut novel about the ties that bind and break our hearts. For four years, Iris Massey worked side by side with PR maven Smith Simonyi, helping clients perfect their brands. But Iris has died, taken by terminal illness at only thirty-three. Adrift without his friend and colleague, Smith is surprised to discover that in her last six months, Iris created a blog filled with sharp and often funny musings on the end of a life not quite fulfilled. She also made one final request: for Smith to get her posts published as a book. With the help of his charmingly eager, if overbearingly forthright, new intern Carl, Smith tackles the task of fulfilling Iris’s last wish. Before he can do so, though, he must get the approval of Iris’ big sister Jade, an haute cuisine chef who’s been knocked sideways by her loss. Each carrying their own baggage, Smith and Jade end up on a collision course with their own unresolved pasts and with each other. Told in a series of e-mails, blog posts, online therapy submissions, text messages, legal correspondence, home-rental bookings, and other snippets of our virtual lives, When You Read This is a deft, captivating romantic comedy—funny, tragic, surprising, and bittersweet—that candidly reveals how we find new beginnings after loss.
Author: Barbara Garson
Publisher: Penguin Group
ISBN:
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Part detective story and part anti-globalism manifesto, this primer on todayrsquo;s dizzying world economy is an eye-opening gallop through the international marketplace of money, fueled by ldquo;honest, useful outragerdquo; (San Francisco Chronicle.) Barbara Garson begins simply by depositing a modest sum in a one-branch bank. With a second sum, she buys shares in an aggressive mutual fund. From these points of departure, she tracks her moneyrsquo;s every stop as it races around the globe. Along the way she talks to people who touch use and are used by her money. From downsized steelworkers in Tennessee to shrimp farmers in Malaysia, from the men building an oil refinery in Thailand to the migrant workers and street vendors who work on the project. Few of the people Garson meets think a lot about the abstract flow of capital, but by the time the tour is over, the real mechanisms of corporate globalization have become clear. This is urgent reading for all who are committed to making a better world.
Author: Crystal Paine
Publisher: Thomas Nelson
ISBN: 1400206499
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Entrepreneur, author, and popular blogger Crystal Paine shares the secrets of building income at home, using real life examples to from her own journey in becoming a money-making mom as well as the stories of other women from all walks of life. The nuts and bolts of how to make more money from home are revealed in clear steps that can be immediately and easily put into practice. But more than just a how-to book for earning extra income, The Money-Making Mom is a challenge to dream big and create a pathway for life. Paine offers examples and insights about what "finding your purpose" can look like in family, career, and service to others. Readers will find inspiration and hope for a life that’s more than “just getting by,” one driven by vision and the freedom to bless others generously.
Author: Leah Jones
Publisher:
ISBN: 9781667820491
Category :
Languages : en
Pages : 38
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Book Description
Kai Makes Money follows a little boy who wants to buy a shiny red train. His mom tells him he has to make money if he wants to buy the train. With him mom as his guide, he explores different ways to make money such as, doing chores and selling cookies. He learns about savings and how his piggy bank can come in handy when he really wants something. It requires resilience to get what he wants, but in the end he learns some valuable money lessons that will serve him well for his life. This book is for kids age 3 to 7.
