Major League Baseball Advanced Media PDF Download
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Author: Anita Elberse
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Anita Elberse
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 60
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Book Description
Author: Robert F. Lewis II
Publisher: Univ. Press of Mississippi
ISBN: 1496800680
Category : Sports & Recreation
Languages : en
Pages : 248
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Book Description
Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a "smart power" model, the author assesses MLB's progression as a global business brand that continues to appeal to a consumer's sense of an idyllic past in the midst of a fast-paced, and often violent, present.
Author: Wikipedia contributors
Publisher: e-artnow sro
ISBN: 4057664106
Category :
Languages : en
Pages : 1452
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Book Description
Author: Alan Lewis
Publisher: Harvard Business Review Press
ISBN: 1633690164
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Are you missing opportunities for growth that are right in front of you? In today’s volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocus on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business. In this insightful yet practical book, strategy experts Alan Lewis and Dan McKone articulate a mindset that helps leaders recognize and capitalize on these opportunities. The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers’ views of the world and then provides three different lenses through which you can see and leverage value: • Product edge. How to capture incremental profits and other benefits by slightly altering the elements and composition of a core offering • Journey edge. How to create and capture extra value by adjusting your role in supporting the customer’s journey to and through your offering • Enterprise edge. How to unlock additional value from resources and capabilities that support your core offering by applying them in a different context, for a different offering or different set of customers With engaging examples across many industries, Lewis and McKone coach you on how to identify and assess each of the different “edges” and then provide concrete insights and advice on applying edge strategy and tactics to use in specific business contexts. The book concludes with a ten-step process to help executives and managers find and leverage the edges in their own companies. Edge Strategy is the concise, hands-on guide for growing your business by getting more yield from assets already in place, relationships already established, and investments already made.
Author: Scott Trocchia
Publisher: iUniverse
ISBN: 1440178577
Category : Sports & Recreation
Languages : en
Pages : 82
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Book Description
The New York Yankees are a dynasty, but since the end of the 2001 season, the franchise has slowly lost its power to win or even get to the World Series consistently. This story specifically examines the Yankees 2006 season, one in which the individual players did not form a cohesive team. Through a player by player analysis, the author proves that individual strengths and weaknesses turned into a team meltdown.Could any player on the 2006 roster save his team from shooting itself in the foot?
Author: Mathew J. Bartkowiak
Publisher: McFarland
ISBN: 0786492511
Category : Sports & Recreation
Languages : en
Pages : 217
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Book Description
Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm. Teams long ago figured out that this immersive quality is a powerful draw, and the "fan experience" has been a major force in their marketing plans. In recent years, advancing technology has altered not only that experience, which now includes LED video boards and blasts of digital music, but the marketing and revenue opportunities for the game. Fans all over the world can subscribe to video and audio streams, acquire credit cards emblazoned with team logos, and follow their favorite players through league-sanctioned blogs. Baseball's ambition and reach are now truly global. Focusing on the game's dual identities as pastime and economic engine, the authors examine the ways that baseball is packaged, promoted and consumed in the United States and, increasingly, abroad.
Author: Bryan Tsao
Publisher: ACTA Publications
ISBN: 9780879463410
Category : Sports & Recreation
Languages : en
Pages : 372
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Book Description
A comprehensive analysis of the entire 2007 baseball season from the first pitch to the last out, including a breakdown of the post season and the World Series. Key features include: ? Reviews of how 2005 played out in each of baseball's six divisions ? An in-depth look at the minor leagues ? Detailed team stats and graphs ? Team-by-team individual hitting and fielding numbers ? A postseason and World Series round up
Author: Robert Gomulkiewicz
Publisher: Aspen Publishing
ISBN: 1543846637
Category : Law
Languages : en
Pages : 1107
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Book Description
Licensing Intellectual Property: Law & Application is the most popular textbook for teaching the legal underpinnings and the skills of intellectual property licensing, which is one of the core areas of law practice for business and intellectual property lawyers. This book covers: Licensing Transactions for inventions and creative works Contract drafting Intellectual property The purchase of this ebook edition does not entitle you to receive access to the Connected eBook on CasebookConnect. You will need to purchase a new print book to get access to the full experience including: lifetime access to the online ebook with highlight, annotation, and search capabilities, plus an outline tool and other helpful resources. Intellectual property is among the most important and interesting areas of law, thanks to its close link to the technological innovation sweeping society. But it is not enough to simply own patents, copyrights, trademarks, and trade secrets—inventors and creators need to put these intellectual property assets to productive use. Licensing is the most important way to do that. Licensing Intellectual Property: Law and Application provides students of varied backgrounds with an understanding of the legal principles and licensing models available to help clients accomplish their business objectives. This book is for courses focusing on the law of licensing and the application of licensing in practice. In particular, the book’s extensive drafting and client counseling exercises provide students the opportunity to develop their skills. New to the Fifth Edition: Updated material on the intersection between intellectual property licensing and unfair competition Updates on new business models for copyrighted works Updates on laws protecting information and data Professors and students will benefit from: Accessible to students/teachers of varied backgrounds and levels of expertise Explains business context for licensing: what clients want to accomplish and why Covers why licensing is the predominant transaction model for ideas, information, inventions, and creative works Discusses “headline” topics
Author: John H. Minan
Publisher: American Bar Association
ISBN: 9781604421002
Category : Law
Languages : en
Pages : 260
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Book Description
The game of baseball has often resulted in brawls, both on the field and in the courtroom, and from the 1890's on, much of what baseball is today has been shaped by the law. In eighteen chapters, this eye-opening book discusses cases that involved rules of the game, new stadium construction, ownership of baseball memorabilia, injured spectators, television contracts, and much more.
