Major Conventions, Exhibitions and Trade Shows Held in the United States, July-December; Dec. 1967 PDF Download
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Author: United States Travel Service
Publisher:
ISBN:
Category :
Languages : en
Pages : 28
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Book Description
Author: United States Travel Service
Publisher:
ISBN:
Category :
Languages : en
Pages : 28
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Book Description
Author: United States Travel Service
Publisher:
ISBN:
Category : Tourism
Languages : en
Pages : 18
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Book Description
Author:
Publisher:
ISBN:
Category : Trade shows
Languages : en
Pages : 84
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Author:
Publisher:
ISBN:
Category : Exhibitions
Languages : en
Pages : 44
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Book Description
Author: United States Travel Service
Publisher:
ISBN:
Category :
Languages : en
Pages : 68
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Book Description
Author: United States Travel Service
Publisher:
ISBN:
Category : Congresses and conventions
Languages : en
Pages : 44
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Book Description
Author:
Publisher:
ISBN:
Category : Exhibitions
Languages : en
Pages : 44
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Book Description
Author: United States Travel Service
Publisher:
ISBN:
Category :
Languages : en
Pages : 44
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Book Description
Author: Harald Bathelt
Publisher: Oxford University Press, USA
ISBN: 0199643083
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
Author: United States Travel Service
Publisher:
ISBN:
Category : Tourism
Languages : en
Pages : 0
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Book Description
