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Author: Russ von Hoelscher
Publisher: M.O.R.E. Incorporated
ISBN: 9781933356099
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Full-time or spare-time, the moneymaking potential of mail order information marketing is tremendous. In this remarkable NEW BOOK, Russ von Hoelscher (a leader in the field of information selling and a master mail order specialist) shows you how to get started right and reap the rich rewards.
Author: Russ von Hoelscher
Publisher: M.O.R.E. Incorporated
ISBN: 9781933356099
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Full-time or spare-time, the moneymaking potential of mail order information marketing is tremendous. In this remarkable NEW BOOK, Russ von Hoelscher (a leader in the field of information selling and a master mail order specialist) shows you how to get started right and reap the rich rewards.
Author: Irving Burstiner
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
Author: United States. Small Business Administration
Publisher:
ISBN:
Category : Mail-order business
Languages : en
Pages : 8
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Book Description
Author: E. Joseph Cossman
Publisher: Simon and Schuster
ISBN: 0671872761
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Catalogs, coupons, special offers in the mail--today's busy and cost-conscious consumers are depending more and more on the convenience and choice mail-order companies provide. In this revised edition of his 1964 classic, self-made millionaire Cossman details mail-order techniques and opportunities.
Author: Irving Burstiner
Publisher: Wiley
ISBN: 9780471097594
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
A user-friendly, practical guide to starting and running a successful mail order operation. Describes what sells best through mail order, how to target prospective buyers, how to manage the new business and how to market through direct mail, print ads as well as TV and radio advertising. This revised, updated and expanded edition covers using a PC, telemarketing, promotion and publicity and more on direct marketing. The appendix contains examples of filled-out federal income tax forms.
Author: Tony Avent
Publisher: Timber Press
ISBN: 1604690186
Category : Gardening
Languages : en
Pages : 341
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Book Description
When Avent announced that he was quitting his job to build a specialty nursery, his former horticulture professor begged his student to reconsider, telling him he couldn't possibly make a profit "without doing something illegal." More than ten years and 20 nursery catalogs later, Avent owns a thriving national business with nearly 30 employees. He wrote So You Want to Start a Nursery to debunk myths about the ornamental-plants nursery business and what it takes to succeed, whether you're a backyard hobbyist or a wholesale grower. (And he still has a clean arrest record.) Assuming that the reader has some basic knowledge about how plants are grown, Avent focuses on the business and planning concerns of the nursery owner. While recounting humorous stories of his baptism by fire as a beginning nurseryman, Avent also provides a primer on the nursery industry as a whole, with discussions of the merits and disadvantages of retail, wholesale, mail-order, and liner operations, to name just a few. Readers of this book will obtain the tools they need to make a business plan of their own. This book is a must-read for horticulture students, industry insiders, and advanced gardeners who dream of turning their passion for plants into a job they love.
Author: Robin Cherry
Publisher: Princeton Architectural Press
ISBN: 9781568987392
Category : Art
Languages : en
Pages : 274
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Book Description
Since 1872 when traveling salesman Aaron Montgomery Ward realized he could eliminate the middleman and sell goods directly to his customers, Americans have had an ongoing love affair with the mail-order catalog, which continues undiminished even in today's online-driven world. The practical can find deals on furniture and clothing in L.L.Bean and Sears, the extravagant can consider his and hers matching helicopters, windmills, hot-air balloons, and submarines in the Neiman Marcus Fantasy Catalog; those looking to get their pulses racing can browse Victoria's Secret and Abercrombie & Fitch; while our inner swashbuckler can travel the world through the pages of the J. Peterman Owner's Manual where Moroccan caftans, Russian Navy t-shirts, and wooden water buckets from rural China entice the imagination. In Catalog: The Illustrated History of Mail Order Shopping, Robin Cherry traces the timeline of these snapshots from American history and discovers along the way how we dressed, decorated our houses, worked, played, and got around. From corsets to bell-bottoms, from baby-doll dresses and Doc Martens all the way to iPods, the history of these catalogs is the history of our lives and our culture. GIs during World War II were kept company by the models in the pages of lingerie catalogs; hockey goalies fashioned makeshift shin guards out of them during the Great Depression, and creative children across the country still play with homemade paper dolls cut from clothing catalogs. A number of celebrities got their start modeling for catalogs: Gregory Peck, Lauren Bacall, Katherine Heigl, Matthew Fox, and Angelina Jolie. Jimi Hendrix and Bob Dylan both got their first guitars from the Sears catalog. Organized into categories such as clothing, food, animals, and houses, author Robin Cherry explores the vivid stories behind Sears, Montgomery Ward, Lillian Vernon, Harry & David, Jackson & Perkins, and of course, 45 years of the Neiman Marcus Christmas Book. Insightful historical commentary places these catalogs in their social context, making this book a visual pleasure and a historically important piece of Americana.
Author: Richard Coopey
Publisher: Oxford University Press, USA
ISBN: 0198296509
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
"This book traces the rise of firms including Kay and Co., Grattan, Empire Stores and Littlewoods. It examines the ways in which these firms created and exploited social networks through the agency system and credit provision among the British working class. The book also traces the origins of internet-based home shopping in the UK"--Provided by publisher.
Author: Georganne Fiumara
Publisher: Rowman & Littlefield
ISBN: 0762769122
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Everything you need to know to run a profitable and satisfying mail order business from your home. From painless business planning to achieving success in cyberspace, this book’s step-by-step methods are practical and easy to understand, and they will put you on the path to building your own home-based business. Whether you are looking to assess your personal skills, estimate your start-up costs, choose the right products, or stay profitable once you are in business, each chapter will guide you on every aspect of setting up and running a thriving home-based mail order business. Look for useful charts and worksheets throughout the book, including: Common Questions and Answers Profiles of Successful Businesses Expense Summaries Sample Press Release Direct Mail Checklist
Author: Joseph Sugarman
Publisher:
ISBN: 9781891686061
Category : Advertising, Direct-mail
Languages : en
Pages : 0
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Book Description
Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines.
