Author: Sammye Johnson
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN: 9780844233567
Category : Periodicals
Languages : en
Pages : 0
Book Description
Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles of magazine publishing. Vignettes, case histories, and insights from professionals demonstrate the c