Author: Michael Farmer
Publisher: Lid Pub Incorporated
ISBN: 9780986079306
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
The advertising industry has reached a critical, even dangerous point in its development—agencies destroy themselves by doing increased work for declining fees—so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Author: David A. Peterson
Publisher: American Traveler Press
ISBN: 9781558381919
Category : Law
Languages : en
Pages : 124
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Book Description
Complete information dealing with Arizona laws for all tenants and landlords for apartments, houses and mobile home settings. Updated to include the latest changes in laws made by the Arizona State Legislature.
Author: Adrienne L. McLean
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Hollywood has long been associated with scandal--with covering it up, with managing its effects, and, in some cases, with creating and directing it. In putting together Headline Hollywood, Adrienne McLean and David Cook approach the relationship between Hollywood and scandal from a fresh perspective. The contributors consider some of the famous transgressions that shocked Hollywood and its audiences during the last century, and explore the changing meaning of scandal over time by zeroing in on issues of power: Who decides what crimes and misdemeanors should be circulated for public consumption and titillation? What makes a Hollywood scandal scandalous? What are the uses of scandal? The essays are arranged chronologically to show how Hollywood scandals have evolved relative to changing moral and social orders. This collection will prove essential to the field of film studies as well as to anyone interested in the character and future direction of American culture. Contributors are Mark Lynn Anderson, Cynthia Baron, James Castonguay, Nancy Cook, Mary Desjardins, Lucy Fischer, Lee Grieveson, Erik Hedling, Peter Lehman, William Luhr, Adrienne L. McLean, Susan McLeland, and Sam Stoloff. Adrienne L. McLean is an assistant professor of film studies at the University of Texas at Dallas. David A. Cook is a professor of film and media studies at Emory University. He is the author of A History of Film Narrative.
Author: Kenneth Roman
Publisher: St. Martin's Press
ISBN: 0230618340
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Author: Daniel Beer
Publisher:
ISBN: 9781599328089
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Empower Your Home Sale. Sell Faster, For More, With A Full-Market Response. It's time to put your home on the market. It's been done the same way for ages--does it really matter which agent you choose? Well, if you want top-dollar and a full market value, then yes. In line with the traditional home selling process, you may have learned to accept the impromptu house visits whenever it is convenient for the buyer, minimal and sporadic feedback following showings, and underwhelming offers. But there is a better way to sell your home and in Real Estate Exposed, Author Daniel Beer educates you on how to do just that in the shortest amount of time and for maximum profit. By taking an objective look at and deconstructing the traditional home selling process, Daniel Beer provides insight on how to get a full market response and net you more money. WITHIN THESE PAGES YOU WILL: - Learn proven strategies for earning top-dollar on your property - Learn how to avoid leaving equity in the buyer's pocket - Understand how to move your buyer from a thinking state to an emotional state so you can create a negotiating advantage - Learn how to use price as a weapon to enhance your home sale in any market - Receive the full proof real estate agent hiring framework so you never end up stuck with the wrong person again - Easy home improvement wins - The truth behind staging so you can easily and affordably set up your home for the highest sales price - And so much more!
Author: Ken Auletta
Publisher: Penguin
ISBN: 0735220883
Category : Social Science
Languages : en
Pages : 386
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Book Description
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
Author: Kevin Cahill
Publisher: The History Press
ISBN: 0750986611
Category : History
Languages : en
Pages : 409
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Book Description
It is the barbed wire entanglement that tortures yet frees in the long story of this small island on 'the dark edge of Europe'. It defined the national struggle for independence far more than any other single issue. The famine between 1845 and 1850 killed a million of the island's population of 8 million and drove another million into exile. This event chopped Irish history in half, demonstrating as nothing else could that without security of tenure for a normal life span you were at the mercy of landowners. This book is not about the famine, but about the key event that followed it: the extraordinary redistribution of land from mainly aristocratic landed estates to small farmers. This redistribution took over 150 years, from famine's end to the closure of the Land Commission in 1999, and was achieved with some civility and far less violence than the actual independence struggle itself. Who Owns Ireland is a startling expose of Ireland's most valuable asset: its land. Kevin Cahill's investigations reveal the breakdown of ownership of the land itself across all thirty-two counties, and show the startling truth about the people and institutions who own the ground beneath our feet.
Author: Amy V. Fetzer
Publisher: John Wiley & Sons
ISBN: 0470662344
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Want to make your workplace more sustainable, get ahead in your career and improve your reputation? Want to help your company or organisation save money, boost profits and improve its brand? Whatever your level or industry, from sales and management to government and teaching, Climb The Green Ladder offers practical knowledge to help you make a difference. Whether you’d like to transform your entire company or just get your colleagues recycling, Climb The Green Ladder will provide you with the tools and motivation to move your company (and career) towards a more successful, more sustainable future. The twin challenges of the economic meltdown and climate change means we must act quickly to evolve our businesses to weather the storm. You can ensure your company or organisation saves money, reduces environmental damage and improves its performance while you advance your personal reputation and further your career. Step by step, Climb The Green Ladder identifies the key themes that underpin successful sustainability strategies, including real-life case studies from people who’ve done it, to create a comprehensive tool-kit for action. Authors Amy Fetzer and Shari Aaron undertook extensive research to find out what works and what doesn’t. They surveyed hundreds of employees and employers, and interviewed over 80 sustainability specialists who have successfully changed their workplaces from within to reveal the secrets of their success.
Author: James Polchin
Publisher: Catapult
ISBN: 1640093877
Category : Social Science
Languages : en
Pages : 281
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Book Description
Edgar Award finalist, Best Fact Crime American Masters (PBS), “1 of 5 Essential Culture Reads” One of CrimeReads’ “Best True Crime Books of the Year” “A fast–paced, meticulously researched, thoroughly engaging (and often infuriating) look–see into the systematic criminalization of gay men and widespread condemnation of homosexuality post–World War I.” —Alexis Burling, San Francisco Chronicle Stories of murder have never been just about killers and victims. Instead, crime stories take the shape of their times and reflect cultural notions and prejudices. In this Edgar Award–finalist for Best Fact Crime, James Polchin recovers and recounts queer stories from the crime pages―often lurid and euphemistic―that reveal the hidden history of violence against gay men. But what was left unsaid in these crime pages provides insight into the figure of the queer man as both criminal and victim, offering readers tales of vice and violence that aligned gender and sexual deviance with tragic, gruesome endings. Victims were often reported as having made “indecent advances,” forcing the accused's hands in self–defense and reducing murder charges to manslaughter. As noted by Caleb Cain in The New Yorker review of Indecent Advances, “it’s impossible to understand gay life in twentieth–century America without reckoning with the dark stories. Gay men were unable to shake free of them until they figured out how to tell the stories themselves, in a new way.” Indecent Advances is the first book to fully investigate these stories of how queer men navigated a society that criminalized them and displayed little compassion for the violence they endured. Polchin shows, with masterful insight, how this discrimination was ultimately transformed by activists to help shape the burgeoning gay rights movement in the years leading up to Stonewall.
Author: Jesse McLean
Publisher: ECW Press
ISBN: 1554904455
Category : Performing Arts
Languages : en
Pages : 248
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Book Description
Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.
