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Author: Uché Okonkwo
Publisher: Springer
ISBN: 0230248330
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
Author: Fritz von der Schulenburg
Publisher: Thames & Hudson
ISBN: 9780500515839
Category : Architecture
Languages : en
Pages : 0
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Book Description
One of the worlds leading interiors photographers, Fritz von der Schulenburg opens his archive to share his stunningly beautiful photographs of minimalist but grand interiors around the world. Whatever the location, period or architectural style, all the rooms share a captivating simple elegance that defines contemporary taste. Reflecting the way we read an interior, the 300 colour photographs are divided into six chapters: Rhythm, Colour, Light, Space, Texture and Composition. Each chapter has a brief introduction outlining the essential elements of interior design being featured, followed by numerous glorious photographic examples. Complete with a source directory of useful contact details, this is an inspiring volume that celebrates the very best of the timeless trend that is minimalism in the grand style. It is guaranteed to appeal to the huge readership interested in homes and interiors.
Author: Uché Okonkwo
Publisher: Springer
ISBN: 0230248330
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
Author: Anupama S. Kotur
Publisher: Emerald Group Publishing
ISBN: 1839829028
Category : Business & Economics
Languages : en
Pages : 395
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Book Description
The Emerald Handbook of Luxury Management for Hospitality and Tourism brings together global philosophies, principles and practices in luxury tourism management, exploring the changing paradigms of the upcoming post-pandemic global luxury travel market.
Author: Renny Ramakers
Publisher: 010 Publishers
ISBN: 9789064504570
Category : Decorative arts
Languages : en
Pages : 240
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Book Description
Overzicht van de ontwikkelingen in de wereld van het design in de laatste tien jaar.
Author: U. Okonkwo
Publisher: Springer
ISBN: 0230590888
Category : Business & Economics
Languages : en
Pages : 481
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Book Description
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Author: Driss Fatih
Publisher: Images Publishing
ISBN: 1864704969
Category : Architecture
Languages : en
Pages : 350
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Book Description
A book showcasing luxury houses around the world.
Author: M. Sicard
Publisher: Springer
ISBN: 1137264691
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
Author: Jean-Noel Kapferer
Publisher: Kogan Page Publishers
ISBN: 0749456019
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Luxury is in fashion and is now to be found within almost every retail, manufacturing and service sector. New terms qualifying luxury regularly appear such as 'premium', 'ultra-premium' and 'hyperluxe'. Today, luxury is everywhere - but if everything is 'luxury' then surely the term itself has no meaning? What really is a luxury product, a luxury brand or a luxury company? The Luxury Strategy is a definitive new work that sets the record straight. Luxury is as old as humanity and it is only by a thorough understanding of the genuine concept, that it is possible to define a rigorous set of rules for the effective management of luxury brands and products. The Luxury Strategy rationalizes the management of this new business concept based on the highly original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Bulgari, Gucci and Prada, into global brands. The Luxury Strategy explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix (the opposite of those for classic marketing). It describes how to implement a luxury strategy within a company and delivers clear principles for becoming - and remaining - 'luxury'.
Author: Eleonora Cattaneo
Publisher: Kogan Page Publishers
ISBN: 1398606731
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present. Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics in luxury brand management. Examining the socio-cultural contexts of luxury and the ways in which prestige brands create meaning, it presents a framework for understanding, analysing and developing a modern luxury brand. Unlike many other texts, it also explores the environmental and social impact of luxury, sustainable luxury and the opportunities of new technological innovations including the metaverse, artificial intelligence and non-fungible tokens (NFTs). With case studies and examples from a range of brands including Ferrari, Balenciaga and Shang Xia, Managing Luxury Brands brings together insights from leading academics in the field from across the globe who draw on extensive consulting and industry experience. Supported by a range of features which include learning objectives, discussion questions and chapter summaries, accompanying online resources consist of lecture slides and video interviews with industry experts. This textbook is an invaluable resource for any student studying luxury brand management.
Author: Olivier Gabet
Publisher: Art Book Magazine Distribution
ISBN: 2821601395
Category : Art
Languages : en
Pages : 241
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Book Description
The exhibition "10,000 Years of Luxury" (Louvre Abu Dhabi, 30 October 2019–18 February 2020) explores the multifaceted nature of luxury from ancient times to the present day. Its catalogue allows the reader to explore luxury through fashion, jewellery, visual art, furniture and design with masterpieces from the collections of international institutions and brands. Highlights among the objects presentes include the oldest pearl in the world, the renowned Boscoreale Treasure – one of the largest collections of silverware preserved from Roman Antiquity – and dresses and jewellery from design houses such as Cartier, Maison Van Cleef & Arpels, CHANEL, Christian Dior, ELIE SAAB and Yves Saint Laurent.
