Author: Gary L Parker
Publisher: Gary L Parker
ISBN:
Category : Business & Economics
Languages : en
Pages : 19
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Book Description
In the introduction module, we discussed deregulation and how it opened the passenger transportation business to newcomers, which contributed to increased competition and the beginning of discounted fares. Frequent traveller programmes are also an example of marketing innovations from that time. In this module, we begin by looking at the history of loyalty programmes, customer choice and experience, and its components. The second part focuses on how alliances and partnerships increase the strength of loyalty offerings. The next section is on how low-cost carriers and smaller carriers address loyalty. The last section is on how loyalty and revenue management work together.
Author: Cristina Ziliani
Publisher: Routledge
ISBN: 0429663420
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.
Author: Gabe Zichermann
Publisher: "O'Reilly Media, Inc."
ISBN: 1449315399
Category : Computers
Languages : en
Pages : 211
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Book Description
What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment. Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty. Discover the motivational framework game designers use to segment and engage consumers Understand core game mechanics such as points, badges, levels, challenges, and leaderboards Engage your consumers with reward structures, positive reinforcement, and feedback loops Combine game mechanics with social interaction for activities such as collecting, gifting, heroism, and status Dive into case studies on Nike and Yahoo!, and analyze interactions at Google, Facebook, and Zynga Get the architecture and code to gamify a basic consumer site, and learn how to use mainstream gamification APIs from Badgeville "Turning applications into games is a huge trend. This book does a great job of identifying the core lasting principals you need to inspire your users to visit again and again." —Adam Loving Freelance Social Game Developer and founder of Twibes Twitter Groups
Author: Evert R. de Boer
Publisher: Springer
ISBN: 3319626000
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.
Author: Gary L Parker
Publisher: Gary L Parker
ISBN:
Category : Business & Economics
Languages : en
Pages : 36
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Book Description
In an effort to overcome the perception of a seat as a commodity, and to increase yields and loyalty, a key initiative in the passenger transportation community is the introduction of branded products with their associated privileges. In addition to the different fare conditions for each branded product, there are different travel experiences, baggage entitlements, cabin information, and loyalty rewards. Ancillary revenue product and service experimentation are evolving as we move forward. Passenger carriers all over the world are adding optional extras such as pre-paid baggage, early boarding, assigned seating, and pre-order meals. A la carte is at the opposite end of the spectrum from methods that bundle amenities using distinct price points. Allowing consumers to click and choose their way through the booking process is a favourite practice among low-cost carriers and a growing number of traditional carriers. It’s one of the easier implementation choices because it merely adds optional extras to a carrier’s existing fare structure.
Author: Wendy Atkins
Publisher: Elsevier
ISBN: 0080519008
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
The definitive guide to the smart card industry. - Will help you to keep track of the major issues affecting the market - Will enable you to identify new business opportunities - Includes profiles of key players, assesses market trends and drivers, comprehensive technology review Completely revised and updated, the 8th edition of The Smart Card Report examines the smart card market and major end-use sectors, identifying their needs for smart cards, assessing growth prospects and highlighting market opportunities. The study looks at the structure of the industry, profiles key players, assesses market trends and drivers, discusses industry issues and investigates usage by geographical region and application area. A comprehensive technology review is also included. We have drawn on the expertise from our existing portfolio, Card Technology Today newsletter and ID Smart: Cards for Governement & Healthcare conference to bring you vital information, analysis and forecasts that cannot be found anywhere else.
Author:
Publisher: John Wiley & Sons
ISBN: 1394277474
Category :
Languages : en
Pages : 866
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Book Description
Author: Jerry J. Weygandt
Publisher: John Wiley & Sons
ISBN: 1119740444
Category : Business & Economics
Languages : en
Pages : 882
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Book Description
Intermediate Accounting, 13th Canadian Edition has always been, and continues to be, the gold standard that helps connect students to the what, the why, and the how of accounting information. Through new edition updates, you will be able to spark efficient and effective learning and inspire and prepare students to be the accounting professionals of tomorrow. To help develop a deeper understanding of course concepts and move beyond basic understanding, students work through a high-quality assessment at varying levels, helping them learn more efficiently and create connections between topics and real-world application. This course also presents an emphasis on decision-making through Integrated Cases and Research and Analysis questions that allow students to analyze business transactions, apply both IFRS and ASPE, and explore how different accounting standards impact real companies. Throughout the course, students also work through a variety of hands-on activities including Data Analytics Problems, Analytics in Action features, Excel templates, and a new emphasis on sustainability, all within the chapter context. These applications help students develop an accounting decision-making mindset and improve the professional judgement and communication skills needed to be successful in the evolving accounting world.
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 1060
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Book Description
Author: Keeling, Debbie I.
Publisher: Edward Elgar Publishing
ISBN: 1800371632
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.
