" Brand Perception among Rural and Urban Consumers"

Author: Dr. Pramod H. Patil
Publisher: Ashok Yakkaldevi
ISBN: 1387676164
Category : Art
Languages : en
Pages : 285

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Book Description
The Fast Moving Consumer Goods (FMCG) sector is a cornerstone of the Indian economy and it touches every aspect of human life. It is the fourth largest sector and an important contributor to the Indian economy. This industry is volume-driven and characterized by low margins; it mainly deals with the production, distribution, and marketing of consumer packaged goods and is therefore alternatively called the CPG (Consumer Packaged Goods) industry. The industry is also engaged in the operations, supply chain, and general management of these goods. The FMCG industry provides a wide range of consumables and, therefore, the amount of money circulated against FMCG products is also very high.

Loyalty and Locality

Loyalty and Locality PDF Author: Mark Stoyle
Publisher:
ISBN:
Category : History
Languages : en
Pages : 368

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Book Description
Loyalty and Locality is a study of popular behaviour during the English Civil War. The book makes three main claims. The first is that English counties did not behave as homogeneous units, as 'county communities', during the conflict of 1642-46; they divided instead along regional lines, certain areas supporting Parliament, others supporting the King. The second is that this general rule applied to cities too, and that in urban communities, just as in the countryside, it is possible to discern both 'Royalist' and 'parliamentarian' parishes. The third is that these internal divisions were not simply temporary alignments, conjured up by the extraordinary circumstances of 1642-46, but that they reflected deep and enduring splits in local society, contrasting patterns of popular behaviour stretching back over very many years. Mark Stoyle's book explores these themes primarily through a study of events in Devon and Exeter.

Battle-scarred

Battle-scarred PDF Author: David J. Appleby
Publisher: Manchester University Press
ISBN: 1526124823
Category : Medical
Languages : en
Pages : 388

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Book Description
Battle-scarred investigates the human costs of the British Civil Wars. Through a series of varied case studies it examines the wartime experience of disease, burial, surgery and wounds, medicine, hospitals, trauma, military welfare, widowhood, desertion, imprisonment and charity. The percentage population loss in these conflicts was far higher than that of the two World Wars, which renders the Civil Wars arguably the most unsettling experience the British people have ever undergone. The volume explores its themes from new angles, demonstrating how military history can broaden its perspective and reach out to new audiences.

Dr Ambedkar and the Revival of Buddhism I

Dr Ambedkar and the Revival of Buddhism I PDF Author: Sangharakshita
Publisher: Windhorse Publications
ISBN: 1909314803
Category : Religion
Languages : en
Pages : 842

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Book Description
One of the most far-reaching of Sangharakshita's contributions to modern Buddhism was giving shape to the Buddhist conversion movement begun by the great Indian statesman and reformer, Dr B.R. Ambedkar. The first part tells the story of how Ambedkar overcame the suffering and struggle of his early years to become the shaper of the Indian constitution and the leader of his people to a new life. The second part is a collection of 36 talks from Sangharakshita's tour of the Buddhist communities in India in 1981-2.

Riot, Rebellion and Popular Politics in Early Modern England

Riot, Rebellion and Popular Politics in Early Modern England PDF Author: Andy Wood
Publisher: Bloomsbury Publishing
ISBN: 140394038X
Category : History
Languages : en
Pages : 227

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Book Description
Riot, Rebellion and Popular Politics in Early Modern England reassesses the relationship between politics, social change and popular culture in the period c. 1520-1730. It argues that early modern politics needs to be understood in broad terms, to include not only states and elites, but also disputes over the control of resources and the distribution of power. Andy Wood assesses the history of riot and rebellion in the early modern period, concentrating upon: popular involvement in religious change and political conflict, especially the Reformation and the English Revolution; relations between ruler and ruled; seditious speech; popular politics and the early modern state; custom, the law and popular politics; the impact of literacy and print; and the role of ritual, gender and local identity in popular politics.

Covenanting Citizens

Covenanting Citizens PDF Author: John Walter
Publisher: Oxford University Press
ISBN: 019101768X
Category : History
Languages : en
Pages : 304

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Book Description
Covenanting Citizens throws new light on the origins of the English civil war and on the radical nature of the English Revolution. An exercise in writing the 'new political history', the volume challenges the discrete categories of high and popular politics and the presumed boundaries between national and local history. It offers the first full study of the Protestation, the first state oath to be issued under parliamentary authority. The politics behind its introduction into Parliament, it argues, challenges the idea that the drift to civil war was unintended or accidental. Used as a loyalty oath to swear the nation, it required those who took it to defend king, church, parliament, and England's liberties. Despite these political commonplaces, the Protestation had radical intentions and radical consequences. It envisaged armed resistance against the king, and possibly more. It became a charter by which parliament felt able to fight a civil war and it was used to raise men, money, and political support. Requiring resistance against enemies that might include a king himself contemplating the use of political violence, the Protestation offered a radical extension of membership of the political nation to those hitherto excluded by class, age, or gender. In envisaging new forms of political mobilisation, the Protestation promoted the development of a parliamentary popular political culture and ideas of active citizenry. Covenanting Citizens demonstrates how the Protestation was popularly appropriated to legitimise an agency expressed in street politics, new forms of mass petitioning, and popular political violence.

Between Scholarship and Church Politics

Between Scholarship and Church Politics PDF Author: John Maddicott
Publisher: Oxford University Press
ISBN: 0192896105
Category : History
Languages : en
Pages : 453

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Book Description
Between Scholarship and Church Politics describes the life and career of John Prideaux, rector of Exeter College, Oxford, 1612-1642, regius professor of divinity, 1615-1642, and bishop of Worcester, 1641-1646. Prideaux was the leading representative of the 'old guard' in the Church of England - Calvinist believers in the doctrines of grace and predestination, who set themselves against the growing power of the Arminian modernisers within the Church, largely the followers of Archbishop Laud. But Prideaux was also an outstandingly successful head of his Oxford college and made it a home for foreign scholars and students. Devoted to teaching, the writers of numerous books for undergraduates and theology students, and thoroughly involved in his College's everyday affairs, he was a model rector. In this study, John Maddicott addresses at length both with Prideaux's political and ecclesiastical career and his role in the College, while also paying particular attention to his personality, his family life (he was twice married and had nine children), and to his wide circle of relatives, colleagues, and allies. Born the son of a Devonshire yeoman and brought up on a farm on the edge of Dartmoor, he rose to occupy some of the highest offices in the university of Oxford and in the church: a result of his intellectual power, his ambition, his learning and scholarship, and his capacity for hard work. Between Scholarship and Church Politics is as much a study of character as a contribution to the political and church history of early Stuart England.

Horses, People and Parliament in the English Civil War

Horses, People and Parliament in the English Civil War PDF Author: Gavin Robinson
Publisher: Routledge
ISBN: 1317121260
Category : History
Languages : en
Pages : 269

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Book Description
Horses played a major role in the military, economic, social and cultural history of early-modern England. This book uses the supply of horses to parliamentary armies during the English Civil War to make two related points. Firstly it shows how control of resources - although vital to success - is contingent upon a variety of logistical and political considerations. It then demonstrates how competition for resources and construction of individuals’ identities and allegiances fed into each other. Resources, such as horses, did not automatically flow out of areas which were nominally under Parliament’s control. Parliament had to construct administrative systems and make them work. This was not easy when only a minority of the population actively supported either side and property rights had to be negotiated, so the success of these negotiations was never a foregone conclusion. The study also demonstrates how competition for resources and construction of identities fed into each other. It argues that allegiance was not a fixed underlying condition, but was something external and changeable. Actions were more important than thoughts and to secure victory, both sides needed people to do things rather than feel vaguely sympathetic. Furthermore, identities were not always self-fashioned but could be imposed on people against their will, making them liable to disarmament, sequestration, fines or imprisonment. More than simply a book about resources and logistics, this study poses fundamental questions of identity construction, showing how culture and reality influence each other. Through an exploration of Parliament’s interaction with local communities and individuals, it reveals fascinating intersections between military necessity and issues of gender, patriarchy, religion, bureaucracy, nationalism and allegiance.

The New England Journal of Medicine

The New England Journal of Medicine PDF Author:
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 1456

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Book Description


Loyal Subjects

Loyal Subjects PDF Author: Elizabeth Duquette
Publisher: Rutgers University Press
ISBN: 0813547806
Category : History
Languages : en
Pages : 288

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Book Description
Loyal Subjects considers how the Civil War complicated the cultural value of emotion, especially the ideal of sympathy.