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Author: Ellen Ruppel Shell
Publisher: Penguin
ISBN: 1101135476
Category : Business & Economics
Languages : en
Pages : 307
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Book Description
A myth-shattering investigation of the true cost of America's passion for finding a better bargain From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force of our time, having fueled an excess of consumerism that blights our landscapes, escalates personal debt, lowers our standard of living, and even skews of our concept of time. Spotlighting the peculiar forces that drove Americans away from quality, durability, and craftsmanship and towards quantity, quantity, and more quantity, Ellen Ruppel Shell traces the rise of the bargain through our current big-box profusion to expose the astronomically high cost of cheap.
Author: Ellen Ruppel Shell
Publisher: Penguin
ISBN: 1101135476
Category : Business & Economics
Languages : en
Pages : 307
Get Book Here
Book Description
A myth-shattering investigation of the true cost of America's passion for finding a better bargain From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force of our time, having fueled an excess of consumerism that blights our landscapes, escalates personal debt, lowers our standard of living, and even skews of our concept of time. Spotlighting the peculiar forces that drove Americans away from quality, durability, and craftsmanship and towards quantity, quantity, and more quantity, Ellen Ruppel Shell traces the rise of the bargain through our current big-box profusion to expose the astronomically high cost of cheap.
Author: Adrian Ryans
Publisher: John Wiley & Sons
ISBN: 0470687614
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step–by–step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. By examining a wide-ranging group of companies from around the world, Adrian Ryans provides numerous examples of how different companies in different industries have responded to low cost competitors and analyses the effectiveness of their strategies. He also discusses the leadership and cultural challenges that many companies are facing as they take steps to respond to their low cost rivals. Ultimately, the insights gained from this book will lead to better and more profitable business decisions. Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations.
Author: Jim Cockrum
Publisher: John Wiley & Sons
ISBN: 1118120043
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
Author: Mary Scannell
Publisher: McGraw Hill Professional
ISBN: 0071781072
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Make training a game that everyone can win! Featuring activities and exercises designed for groups of any size, The Big Book of Low-Cost Training Games proves that training can still deliver outstanding results, even when you’re watching the bottom line. Whether you’re a trainer or facilitator, a group leader or manager, you’ll find the games in this book are excellent tools for building trust, exploring character, fostering collaboration, and demonstrating more effective communication techniques. Better still, with minimal props like index cards and markers, these activities are not just cost-effective but are also simple to set up and can be done virtually anywhere. From painless icebreakers to group challenges to meaningful community-building projects, The Big Book of Low-Cost Training Games is your winning game plan for maximizing group engagement and getting the most ROI from your training budget.
Author: Jack Welch
Publisher: Harper Collins
ISBN: 0061757586
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough strategic, organizational, and personal challenges that face people at every stage of their careers. Loaded with candid personal anecdotes, hard-hitting advice, and invaluable dos and don’ts, Jack explains his theory of business, by laying out the four most important principles that form the foundation of his success. Chapters include: How to Get Promoted, How to Think about Strategy, How to Write a Budget that Works, How to Work for a Jerk, How Find Work-Life Balance and How Start Something New. Enlivened by quotes from business leaders that Welch interviewed especially for the book, it’s a tour de force that reflects Welch’s mastery of execution, excellence and leadership.
Author: Cyrill Harnischmacher
Publisher:
ISBN: 9781933952109
Category : Do-it-yourself work
Languages : en
Pages : 0
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Book Description
Methods and materials to create low-cost diffusers, backdrops, reflectors, and lighting effects, using common household and hardware items.
Author: Michael Carolan
Publisher: Routledge
ISBN: 1317819675
Category : Social Science
Languages : en
Pages : 213
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Book Description
Do you really think you are getting a good deal when given that free mobile phone for switching service providers, if a multinational retailer undercuts its competitors or by the fact that food is relatively cheaper today in many countries than ever before? Think again! As Michael Carolan clearly shows in this compelling book, cheapness is an illusion. The real cost of low prices is alarmingly high. It is shown for example that citizens are frequently subsidising low prices through welfare support to poorly-paid workers in their own country, or relying on the exploitation of workers in poor countries for cheap goods. Environmental pollution may not be costed into goods and services, but is paid for indirectly by people living away from its source or by future generations. Even with private cars, when the total costs of this form of mobility are tallied it proves to be an astronomically expensive model of transportation. All of these costs need to be accounted for. The author captures these issues by the concept of "cheaponomics". The key point is that costs and risks are socialised: we all pay for cheapness, but not at the point of purchase. Drawing on a wide range of examples and issues from over-consumption and waste to over-work, unemployment, inequality, and the depersonalising of communities, it is convincingly shown that cheapness can no longer be seen as such a bargain. Instead we need to refocus for a better sense of well-being, social justice and a balanced approach to prosperity.
Author: James Tooley
Publisher:
ISBN: 9781598133387
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
"Almost overnight a virus has brought into question America's nearly 200-year-old government-run K-12 school-system-and prompted an urgent search for alternatives. But where should we turn to find them? Enter James Tooley's Really Good Schools. A distinguished scholar of education and the world's foremost expert on private, low-cost innovative education, Tooley takes readers to some of the world's most impoverished communities located in some of the world's most dangerous places-including India and such war-torn countries as Sierra Leone, Liberia, and South Sudan. There, in places where education "experts" fear to tread, Tooley finds thriving private schools that government, multinational NGOs, and even international charity officials deny exist. Why? Because the very existence of low-cost, high-quality private schools shatters the prevailing myth in the U.S., U.K., and western Europe that, absent government, affordable, high-quality schools for the poor could not exist. But they do. And they are ubiquitous and in high demand. Founded by unheralded, local educational entrepreneurs, these schools are proving that self-organized education is not just possible but flourishing-often enrolling far more students than "free" government schools do at prices within reach of even the most impoverished families"--
Author: John Harrison
Publisher: Constable
ISBN: 9780716022114
Category : Self-reliant living
Languages : en
Pages : 0
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Book Description
"Offers simple, tried and tested methods that help you to enjoy a better standard of living while saving money and helping the environment. this book helps you: discover the benefits of growing your own fruit and vegetables, raising chickens, making butter, cheese and bread, and brewing your own beer; and, save energy, save on your bills."--Publisher's description.
Author: Tim Leffel
Publisher: Createspace Independent Publishing Platform
ISBN: 9781505651690
Category : Americans
Languages : en
Pages : 0
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Book Description
Presents good value destinations to live in around the world and how to transition.
