Author: Martina Lauchengco
Publisher: John Wiley & Sons
ISBN: 1119703646
Category : Business & Economics
Languages : en
Pages : 295
Book Description
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.
Loved
Author: Martina Lauchengco
Publisher: John Wiley & Sons
ISBN: 1119703646
Category : Business & Economics
Languages : en
Pages : 295
Book Description
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.
Publisher: John Wiley & Sons
ISBN: 1119703646
Category : Business & Economics
Languages : en
Pages : 295
Book Description
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.
What I Loved
Author: Siri Hustvedt
Publisher: Henry Holt and Company
ISBN: 1466828366
Category : Fiction
Languages : en
Pages : 388
Book Description
A powerful and heartbreaking novel that chronicles the epic story of two families, two sons, and two marriages Siri Hustvedt's What I Loved begins in New York in 1975, when art historian Leo Hertzberg discovers an extraordinary painting by an unknown artist in a SoHo gallery. He buys the work; tracks down the artist, Bill Wechsler; and the two men embark on a life-long friendship. Leo's story, which spans twenty-five years, follows the evolution of the growing involvement between his family and Bill's-an intricate constellation of attachments that includes the two men; their wives, Erica and Violet; and their children, Matthew and Mark. The families live in the same building in New York, share a house in Vermont during the summer, keep up a lively exchange of thoughts and ideas, and find themselves permanently altered by one another. Over the years, they not only enjoy love but endure loss-in one case sudden, incapacitating loss; in another, a different kind, one that is hidden and slow-growing, and which insidiously erodes the fabric of their lives. Intimate in tone and seductive in its complexity, the novel moves seamlessly from inner worlds to outer worlds, from the deeply private to the public, from physical infirmity to cultural illness. Part family novel, part psychological thriller, What I Loved is a beautifully written exploration of love, loss, and betrayal-and of a man's attempt to make sense of the world and go on living.
Publisher: Henry Holt and Company
ISBN: 1466828366
Category : Fiction
Languages : en
Pages : 388
Book Description
A powerful and heartbreaking novel that chronicles the epic story of two families, two sons, and two marriages Siri Hustvedt's What I Loved begins in New York in 1975, when art historian Leo Hertzberg discovers an extraordinary painting by an unknown artist in a SoHo gallery. He buys the work; tracks down the artist, Bill Wechsler; and the two men embark on a life-long friendship. Leo's story, which spans twenty-five years, follows the evolution of the growing involvement between his family and Bill's-an intricate constellation of attachments that includes the two men; their wives, Erica and Violet; and their children, Matthew and Mark. The families live in the same building in New York, share a house in Vermont during the summer, keep up a lively exchange of thoughts and ideas, and find themselves permanently altered by one another. Over the years, they not only enjoy love but endure loss-in one case sudden, incapacitating loss; in another, a different kind, one that is hidden and slow-growing, and which insidiously erodes the fabric of their lives. Intimate in tone and seductive in its complexity, the novel moves seamlessly from inner worlds to outer worlds, from the deeply private to the public, from physical infirmity to cultural illness. Part family novel, part psychological thriller, What I Loved is a beautifully written exploration of love, loss, and betrayal-and of a man's attempt to make sense of the world and go on living.
How Have You Loved?
Author: Karen T. Hluchan
Publisher: Balboa Press
ISBN: 1452587140
Category : Body, Mind & Spirit
Languages : en
Pages : 263
Book Description
Have you ever wondered why you are here on this earth and what you are supposed to accomplish in your lifetime? Spirit medium Karen T. Hluchan shines her light on the mysteries of heaven and earth that have been revealed to her through her connection with spirit. How Have You Loved? is a journey about ♥ exploring how your thoughts determine your destiny; ♥ discovering the love within your heart; ♥ understanding the gifts of mediumship and our connection in spirit with one another; ♥ sharing the love within your heart; and ♥ appreciating the role that nature plays in the development of your soul plan. The elements of each chapter are designed to help you make the most of your life here on earth and to prepare you to answer the most important question you will ever be asked when you cross over into heaven: How Have You Loved?
Publisher: Balboa Press
ISBN: 1452587140
Category : Body, Mind & Spirit
Languages : en
Pages : 263
Book Description
Have you ever wondered why you are here on this earth and what you are supposed to accomplish in your lifetime? Spirit medium Karen T. Hluchan shines her light on the mysteries of heaven and earth that have been revealed to her through her connection with spirit. How Have You Loved? is a journey about ♥ exploring how your thoughts determine your destiny; ♥ discovering the love within your heart; ♥ understanding the gifts of mediumship and our connection in spirit with one another; ♥ sharing the love within your heart; and ♥ appreciating the role that nature plays in the development of your soul plan. The elements of each chapter are designed to help you make the most of your life here on earth and to prepare you to answer the most important question you will ever be asked when you cross over into heaven: How Have You Loved?
The Children who Loved Books
Author: Peter Carnavas
Publisher:
ISBN: 9781923145115
Category : Books
Languages : en
Pages : 0
Book Description
Angus and Lucy love books. They have hundreds of them. But when the books are taken away, Angus and Lucy's family soon discover they cannot live without them. A warm and moving celebration of books and the way in which they bring us all together.
Publisher:
ISBN: 9781923145115
Category : Books
Languages : en
Pages : 0
Book Description
Angus and Lucy love books. They have hundreds of them. But when the books are taken away, Angus and Lucy's family soon discover they cannot live without them. A warm and moving celebration of books and the way in which they bring us all together.
It's OK to Feel Things Deeply
Author: Carissa Potter
Publisher: Chronicle Books
ISBN: 1452163642
Category : Art
Languages : en
Pages : 99
Book Description
This book is like a hug from a friend when you need it most: It's both a reminder that it's normal to feel things deeply and a companion for actually feeling better. With tons of empathy and a touch of humor, artist Carissa Potter offers wisdom on how to move through difficult emotions with practical steps to kick-start the process—ranging from soaking in a tub and having a good cry to talking to houseplants or hosting a private dance party. Illustrated in a vibrant eye-catching palette, this boldly authentic book is full of genuine support for pushing through life's tough times or whenever a little love is needed.
Publisher: Chronicle Books
ISBN: 1452163642
Category : Art
Languages : en
Pages : 99
Book Description
This book is like a hug from a friend when you need it most: It's both a reminder that it's normal to feel things deeply and a companion for actually feeling better. With tons of empathy and a touch of humor, artist Carissa Potter offers wisdom on how to move through difficult emotions with practical steps to kick-start the process—ranging from soaking in a tub and having a good cry to talking to houseplants or hosting a private dance party. Illustrated in a vibrant eye-catching palette, this boldly authentic book is full of genuine support for pushing through life's tough times or whenever a little love is needed.
People to Be Loved
Author: Preston Sprinkle
Publisher: Zondervan
ISBN: 0310519667
Category : Religion
Languages : en
Pages : 225
Book Description
Christians who are confused by the homosexuality debate raging in the US are looking for resources that are based solidly on a deep study of what Scripture says about the issue. In People to Be Loved, Preston Sprinkle challenges those on all sides of the debate to consider what the Bible says and how we should approach the topic of homosexuality in light of it. In a manner that appeals to a scholarly and lay-audience alike, Preston takes on difficult questions such as how should the church treat people struggling with same-sex attraction? Is same-sex attraction a product of biological or societal factors or both? How should the church think about larger cultural issues, such as gay marriage, gay pride, and whether intolerance over LGBT amounts to racism? How (or if) Christians should do business with LGBT persons and supportive companies? Simply saying that the Bible condemns homosexuality is not accurate, nor is it enough to end the debate. Those holding a traditional view still struggle to reconcile the Bible’s prohibition of same-sex attraction with the message of radical, unconditional grace. This book meets that need.
Publisher: Zondervan
ISBN: 0310519667
Category : Religion
Languages : en
Pages : 225
Book Description
Christians who are confused by the homosexuality debate raging in the US are looking for resources that are based solidly on a deep study of what Scripture says about the issue. In People to Be Loved, Preston Sprinkle challenges those on all sides of the debate to consider what the Bible says and how we should approach the topic of homosexuality in light of it. In a manner that appeals to a scholarly and lay-audience alike, Preston takes on difficult questions such as how should the church treat people struggling with same-sex attraction? Is same-sex attraction a product of biological or societal factors or both? How should the church think about larger cultural issues, such as gay marriage, gay pride, and whether intolerance over LGBT amounts to racism? How (or if) Christians should do business with LGBT persons and supportive companies? Simply saying that the Bible condemns homosexuality is not accurate, nor is it enough to end the debate. Those holding a traditional view still struggle to reconcile the Bible’s prohibition of same-sex attraction with the message of radical, unconditional grace. This book meets that need.
Feeling Loved
Author: Jeanne Segal
Publisher: BenBella Books, Inc.
ISBN: 1941631991
Category : Self-Help
Languages : en
Pages : 264
Book Description
Do your connections with friends, family, or romantic partners leave you feeling empty, dissatisfied, or out of sync? What you may be missing is the close bond that's only experienced with people who make us feel secure and valued—the experience of feeling loved. Feeling Loved reframes the way we view love and connection and provides a new roadmap for getting the love we need. The book begins with a description of what we unwittingly do that hijacks our ability to feel loved and goes on to offer powerful researched-based tools to transform your relationships. A clinical psychologist of more than thirty years and cofounder of Helpguide.org, author Jeanne Segal, PhD, is a pioneer in the psychology of connection. Her engaging and practical approach guides readers in developing new ways of thinking, feeling, and acting in order to make life-altering social and emotional changes. In Feeling Loved, you will learn how to: - Grasp the difference between being loved and feeling loved - Identify the challenges that keep you from experiencing love and making others feel loved - Use proven techniques to reduce stress and regulate out-of-control emotions - Develop new ways of thinking, feeling, and acting to create emotional connections - Transform your relationships with everyone in your life, from family and friends to coworkers Segal makes new inroads into the science of relationships and explores the transformative power of nonverbal, face-to-face exchanges. Filled with inspirational, real-life stories, Feeling Loved provides a blueprint for getting the love and happiness we need.
Publisher: BenBella Books, Inc.
ISBN: 1941631991
Category : Self-Help
Languages : en
Pages : 264
Book Description
Do your connections with friends, family, or romantic partners leave you feeling empty, dissatisfied, or out of sync? What you may be missing is the close bond that's only experienced with people who make us feel secure and valued—the experience of feeling loved. Feeling Loved reframes the way we view love and connection and provides a new roadmap for getting the love we need. The book begins with a description of what we unwittingly do that hijacks our ability to feel loved and goes on to offer powerful researched-based tools to transform your relationships. A clinical psychologist of more than thirty years and cofounder of Helpguide.org, author Jeanne Segal, PhD, is a pioneer in the psychology of connection. Her engaging and practical approach guides readers in developing new ways of thinking, feeling, and acting in order to make life-altering social and emotional changes. In Feeling Loved, you will learn how to: - Grasp the difference between being loved and feeling loved - Identify the challenges that keep you from experiencing love and making others feel loved - Use proven techniques to reduce stress and regulate out-of-control emotions - Develop new ways of thinking, feeling, and acting to create emotional connections - Transform your relationships with everyone in your life, from family and friends to coworkers Segal makes new inroads into the science of relationships and explores the transformative power of nonverbal, face-to-face exchanges. Filled with inspirational, real-life stories, Feeling Loved provides a blueprint for getting the love and happiness we need.
I Am Loved
Author: Nikki Giovanni
Publisher: Simon and Schuster
ISBN: 1534404937
Category : Juvenile Fiction
Languages : en
Pages : 28
Book Description
Newbery Award honoree Ashley Bryan has hand-selected a dozen of National Book Award winner Nikki Giovanni’s poems to illustrate with his inimitable flourish. There is nothing more important to a child than to feel loved, and this gorgeous gathering of poems written by Nikki Giovanni celebrates exactly that. Hand-selected by Newbery honoree Ashley Bryan, he has, with his masterful flourish of color, shape, and movement, added a visual layering that drums the most impartant message of all to young, old, parent, child, grandparent, and friend alike: You are loved. You are loved. You are loved. As a bonus, one page is mirrored, so children reading the book can see exactly who is loved—themselves!
Publisher: Simon and Schuster
ISBN: 1534404937
Category : Juvenile Fiction
Languages : en
Pages : 28
Book Description
Newbery Award honoree Ashley Bryan has hand-selected a dozen of National Book Award winner Nikki Giovanni’s poems to illustrate with his inimitable flourish. There is nothing more important to a child than to feel loved, and this gorgeous gathering of poems written by Nikki Giovanni celebrates exactly that. Hand-selected by Newbery honoree Ashley Bryan, he has, with his masterful flourish of color, shape, and movement, added a visual layering that drums the most impartant message of all to young, old, parent, child, grandparent, and friend alike: You are loved. You are loved. You are loved. As a bonus, one page is mirrored, so children reading the book can see exactly who is loved—themselves!
Seen. Known. Loved.
Author: Gary Chapman
Publisher: Moody Publishers
ISBN: 0802498833
Category : Religion
Languages : en
Pages : 65
Book Description
Could Your Love Language Guide You to a Meaningful Life? In a world of varying beliefs and endless opportunities, determining how to spend our lives can seem impossible. And even more difficult than finding direction can be finding meaning. Perhaps we know what we’re most interested in, but how do we know if it has purpose? These longings are rooted in our desire to feel God’s presence in our lives, which begins when we know how He communicates with us. Seen. Known. Loved. examines how God—the Creator of the universe—intimately communicates with each of His people. Relationships expert Gary Chapman and coauthor R. York Moore offer practical insights for how to know your own love language and how God uses it to communicate with you. When we come to understand our own unique love language, we discover how God both speaks and listens. And, therefore, how He is intimately involved in our lives in ways we have never before identified. The first step to living with meaning is living in union with our God—the source of meaning.
Publisher: Moody Publishers
ISBN: 0802498833
Category : Religion
Languages : en
Pages : 65
Book Description
Could Your Love Language Guide You to a Meaningful Life? In a world of varying beliefs and endless opportunities, determining how to spend our lives can seem impossible. And even more difficult than finding direction can be finding meaning. Perhaps we know what we’re most interested in, but how do we know if it has purpose? These longings are rooted in our desire to feel God’s presence in our lives, which begins when we know how He communicates with us. Seen. Known. Loved. examines how God—the Creator of the universe—intimately communicates with each of His people. Relationships expert Gary Chapman and coauthor R. York Moore offer practical insights for how to know your own love language and how God uses it to communicate with you. When we come to understand our own unique love language, we discover how God both speaks and listens. And, therefore, how He is intimately involved in our lives in ways we have never before identified. The first step to living with meaning is living in union with our God—the source of meaning.
Much Loved
Author: Mark Nixon
Publisher: Abrams
ISBN: 1613125755
Category : Photography
Languages : en
Pages : 152
Book Description
Award-winning photographer Mark Nixon has created a trove of quirky and nostalgic portraits of teddy bears and other stuffed animals that have been lovingly abused after years of play. MuchLoved collects 60 of these images along with their accompanying background tales. An exhibit in the photographer’s studio led to a small sensation on the Internet when a few of the pictures circulated unofficially on scores of blogs and on many legitimate news sites. Viewers have been intrigued by the funny, bittersweet images and their ironic juxtaposition of childhood innocence and aged, loving wear and tear. When you see these teddy bears and bunnies with missing noses and undone stuffing, you can’t help but think back to childhood and its earliest companions who asked for nothing and gave a lot back. Praise for Much Loved: “Much Loved is impossibly endearing in its entirety.” —Brain Pickings
Publisher: Abrams
ISBN: 1613125755
Category : Photography
Languages : en
Pages : 152
Book Description
Award-winning photographer Mark Nixon has created a trove of quirky and nostalgic portraits of teddy bears and other stuffed animals that have been lovingly abused after years of play. MuchLoved collects 60 of these images along with their accompanying background tales. An exhibit in the photographer’s studio led to a small sensation on the Internet when a few of the pictures circulated unofficially on scores of blogs and on many legitimate news sites. Viewers have been intrigued by the funny, bittersweet images and their ironic juxtaposition of childhood innocence and aged, loving wear and tear. When you see these teddy bears and bunnies with missing noses and undone stuffing, you can’t help but think back to childhood and its earliest companions who asked for nothing and gave a lot back. Praise for Much Loved: “Much Loved is impossibly endearing in its entirety.” —Brain Pickings