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Author: Pires, Paulo Botelho
Publisher: IGI Global
ISBN: 1668489600
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.
Author: Pires, Paulo Botelho
Publisher: IGI Global
ISBN: 1668489600
Category : Business & Economics
Languages : en
Pages : 412
Get Book Here
Book Description
Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522534180
Category : Computers
Languages : en
Pages : 2389
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Book Description
People currently live in a digital age in which technology is now a ubiquitous part of society. It has become imperative to develop and maintain a comprehensive understanding of emerging innovations and technologies. Information and Technology Literacy: Concepts, Methodologies, Tools, and Applications is an authoritative reference source for the latest scholarly research on techniques, trends, and opportunities within the areas of digital literacy. Highlighting a wide range of topics and concepts such as social media, professional development, and educational applications, this multi-volume book is ideally designed for academics, technology developers, researchers, students, practitioners, and professionals interested in the importance of understanding technological innovations.
Author: Suresh Kumar, Arumugam
Publisher: IGI Global
ISBN: 1668468956
Category : Computers
Languages : en
Pages : 412
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Book Description
In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.
Author: Tareq Ahram, Jay Kalra and Waldemar Karwowski
Publisher: AHFE International
ISBN: 1958651044
Category : Technology & Engineering
Languages : en
Pages : 238
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Book Description
Artificial Intelligence and Social Computing Proceedings of the 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022), July 24–28, 2022, New York, USA
Author: Tomás José Sánchez Díaz
Publisher: Lulu.com
ISBN: 1291099204
Category : Computers
Languages : es
Pages : 110
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Book Description
En este volumen, vamos a examinar todo aquello que te será necesario conocer si quieres adentrarte en este bonito mundo de Internet. Aprenderás a comprender como funciona la llamada "red de redes" (Internet) pero además adquirirás una visión en conjunto de las diferentes partes de las que se compone. No solo consta de páginas webs y el correo electrónico como podrás comprobar; además comprenderás que es y como funcionan los foros así como los chats, los navegadores y los buscadores, multimedia a través de Internet y como realizar compras en Internet con seguridad.
Author: Daniel Paolicchi
Publisher: Simon and Schuster
ISBN: 1506278469
Category : Study Aids
Languages : en
Pages : 497
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Book Description
Be prepared for exam day with Barron’s. Trusted content from AP experts! Barron’s AP Spanish Language and Culture Premium: 2022-2023 includes in-depth content review and online practice and audio. It’s the only book you’ll need to be prepared for exam day. Written by Experienced Educators Learn from Barron’s--all content is written and reviewed by AP experts Build your understanding with comprehensive review tailored to the most recent exam Get a leg up with tips, strategies, and study advice for exam day--it’s like having a trusted tutor by your side Be Confident on Exam Day Sharpen your test-taking skills with 5 full-length practice tests--2 in the book and 3 more online Strengthen your knowledge with in-depth review covering all Units on the AP Spanish Language and Culture Exam Reinforce your learning with practice by tackling the review questions at the end of each chapter Online Practice Continue your practice with 3 full-length practice tests on Barron’s Online Learning Hub Simulate the exam experience with a timed test option Gain confidence with scoring to check your learning progress Practice by listening to spoken Spanish with authentic audio passages for all listening comprehension exercises
Author: Jorge Herrera-Tapia
Publisher: Springer Nature
ISBN: 3031182723
Category : Computers
Languages : en
Pages : 320
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Book Description
This book constitutes refereed proceedings of the 10th Ecuadorian Conference on Information and Communication Technologies, TICEC 2022, held in Manta, Ecuador, in October 2022. The 20 full papers were carefully reviewed and selected from 150 qualified submissions. The papers cover a great variety of topics, such as wireless communication, immersive environments, artificial intelligence, data mining, neural networks, augmented reality, cyberphysical systems, telemedicine, cybersecurity, software architecture, data processing, software development, and others. The contributions are divided into the following thematic blocks: ICT ́s Applications; Data Science; Software Development.
Author: Melva Sangri
Publisher: Ediciones Selectas Diamante SA de CV
ISBN: 6077627534
Category : Computers
Languages : en
Pages : 124
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Book Description
A través de historias de la vida cotidiana, , nos brinda conocimientos fundamentales sobre cómo lograr mayor pro-vecho manejando recursos como FACEBOOK, MESSENGER, TWITTER, BLOGGS, SKYPE, GPS, YOUTUBE, LA NUBE DIGITAL, MOTORES DE BÚS-QUEDA, HISTORIAL DEL NAVEGADOR, ETC. De igual manera, mediante el ejemplo de anécdotas reales, el libro nos induce en la vida moderna, mostrándonos las REGLAS PARA USO DE INTERNET, CÓMO APROVECHAR LA POLICÍA CIBERNÉTICA, CÓMO PONER UNA EMPRESA A TRAVÉS DE LA WEB, CÓMO EVITAR EL CIBERBULLYING, y muchos otros temas de gran interés actual. Si tú eres mamá, descubre a través de estas historias la grandeza y el poder de influencia que puedes tener, apoyada en el mundo digital.
Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9811976899
Category : Technology & Engineering
Languages : en
Pages : 352
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Book Description
This book gathers the proceedings of the Multidisciplinary International Conference of Research Applied to Defense and Security (MICRADS 2022), held at Escuela Naval de Suboficiales ARC "Barranquilla," in Barranquilla, Colombia, during July 11–13, 2022. It covers a broad range of topics in systems, communication, and defense; strategy and political–administrative vision in defense; and engineering and technologies applied to defense. Given its scope, it offers a valuable resource for practitioners, researchers, and students alike.
Author: Leah A. Plunkett
Publisher: MIT Press
ISBN: 0262539632
Category : Family & Relationships
Languages : en
Pages : 237
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Book Description
From baby pictures in the cloud to a high school's digital surveillance system: how adults unwittingly compromise children's privacy online. Our children's first digital footprints are made before they can walk—even before they are born—as parents use fertility apps to aid conception, post ultrasound images, and share their baby's hospital mug shot. Then, in rapid succession come terabytes of baby pictures stored in the cloud, digital baby monitors with built-in artificial intelligence, and real-time updates from daycare. When school starts, there are cafeteria cards that catalog food purchases, bus passes that track when kids are on and off the bus, electronic health records in the nurse's office, and a school surveillance system that has eyes everywhere. Unwittingly, parents, teachers, and other trusted adults are compiling digital dossiers for children that could be available to everyone—friends, employers, law enforcement—forever. In this incisive book, Leah Plunkett examines the implications of “sharenthood”—adults' excessive digital sharing of children's data. She outlines the mistakes adults make with kids' private information, the risks that result, and the legal system that enables “sharenting.” Plunkett describes various modes of sharenting—including “commercial sharenting,” efforts by parents to use their families' private experiences to make money—and unpacks the faulty assumptions made by our legal system about children, parents, and privacy. She proposes a “thought compass” to guide adults in their decision making about children's digital data: play, forget, connect, and respect. Enshrining every false step and bad choice, Plunkett argues, can rob children of their chance to explore and learn lessons. The Internet needs to forget. We need to remember.
