Author: Roger J Best
Publisher: McGraw-Hill Education
ISBN: 9781259826498
Category : Business & Economics
Languages : en
Pages : 0

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Book Description

Author: Diane Phillips
Publisher: Oxford University Press, USA
ISBN: 9780190857134
Category : Consumer behavior
Languages : en
Pages : 592

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Book Description
Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.

Author: Delbert Hawkins
Publisher: McGraw-Hill/Irwin
ISBN: 9780077294106
Category : Business & Economics
Languages : en
Pages : 778

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Book Description
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Author: Delbert I. Hawkins
Publisher: McGraw-Hill/Irwin
ISBN: 9780072865493
Category : Consumer Behavior
Languages : en
Pages : 0

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Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Author: Michael R. Solomon
Publisher:
ISBN: 9780137865093
Category :
Languages : en
Pages : 0

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Book Description

Author: Mark A. Gluck
Publisher: Macmillan Higher Education
ISBN: 1319029299
Category : Psychology
Languages : en
Pages : 642

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Book Description
With its modular organization, consistent chapter structure, and contemporary perspective, this groundbreaking survey is ideal for courses on learning and memory, and is easily adaptable to courses that focus on either learning or memory. Instructors can assign the chapters they want from four distinctive modules (introduction, learning, memory, and integrative topics), with each chapter addressing behavioral processes, then the underlying neuroscience, then relevant clinical perspectives. The book is further distinguished by its full-color presentation and coverage that includes comparisons between studies of human and nonhuman brains. The new edition offers enhanced pedagogy and more coverage of animal learning.

Author: Dhruv Grewal
Publisher: Irwin Professional Publishing
ISBN: 9780073381176
Category : Marketing
Languages : en
Pages : 335

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Book Description
Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word Marketing, making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, Marketing Creates Value permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.

Author: Feldman
Publisher:
ISBN: 9781259253423
Category : Psychology
Languages : en
Pages : 0

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Book Description
Guides students through introductory psychology concepts. This book integrates a variety of elements that foster students' understanding of psychology and its impact on their everyday lives, including a fresh Neuroscience and Life feature.

Author: Edmund Jerome McCarthy
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 524

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Book Description

Author: Delbert I Hawkins, Dr
Publisher: McGraw-Hill Education
ISBN: 9781260158199
Category : Business & Economics
Languages : en
Pages : 832

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Book Description
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changesin internet, mobile and social media marketing, ethnic subcultures, internaland external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with a deepunderstanding of each principle's business applications, the fourteenth editioncontains current and classic examples of both text and visual advertisementsthroughout to engage students and bring the material to life. Topics such asethics and social issues in marketing as well as consumer insights areintegrated throughout the text and cases. The 14th edition ofMothersbaugh/Hawkins is tech-forward in both format and content, featuring theaddition of Connect with SmartBook 2.0.