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Author: Mariëlle Hoefnagels
Publisher: McGraw-Hill Higher Education
ISBN: 1264389248
Category : Science
Languages : en
Pages : 704
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Book Description
"I have been teaching nonmajors biology at the University of Oklahoma since 1997 and over that time have encountered many students who fear science in general and biology in particular. The complexity, abstractions, and unfamiliar terms can seem overwhelming at first, but with practice, I know that anyone can think like a scientist. Learning to think scientifically is important well beyond passing your biology class. After all, scientific issues confront you every day as you navigate your life and your social media accounts. How do you know if a claim about climate change is scientific? Will you be able to identify misinformation and interpret graphs during the next global health crisis? This book will teach you not only to understand the scientific terms you encounter but also to distinguish "good science" from unscientific claims. I've created the following features to help you make the transition from memorizing facts to understanding concepts-from accepting scientific claims to analyzing them for yourself. These tools will help you to pass your class and to be an informed citizen"--
Author: Mariëlle Hoefnagels
Publisher: McGraw-Hill Higher Education
ISBN: 1264389248
Category : Science
Languages : en
Pages : 704
Get Book Here
Book Description
"I have been teaching nonmajors biology at the University of Oklahoma since 1997 and over that time have encountered many students who fear science in general and biology in particular. The complexity, abstractions, and unfamiliar terms can seem overwhelming at first, but with practice, I know that anyone can think like a scientist. Learning to think scientifically is important well beyond passing your biology class. After all, scientific issues confront you every day as you navigate your life and your social media accounts. How do you know if a claim about climate change is scientific? Will you be able to identify misinformation and interpret graphs during the next global health crisis? This book will teach you not only to understand the scientific terms you encounter but also to distinguish "good science" from unscientific claims. I've created the following features to help you make the transition from memorizing facts to understanding concepts-from accepting scientific claims to analyzing them for yourself. These tools will help you to pass your class and to be an informed citizen"--
Author: Mariëlle Hoefnagels, Dr.
Publisher: McGraw-Hill Education
ISBN: 9781264388950
Category : Science
Languages : en
Pages : 704
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Book Description
Biology: The Essentials epitomizes what the market has come to recognize as Mariëlle Hoefnagels distinct and student-friendly writing-style. Mariëlle presents up-to-date information through What's the Point?, Why We Care, and Burning Questions; which are pedagogical tools designed to demonstrate to readers, and her own students, that biology is everywhere. Biology: The Essentials offers a broader and more conceptual introduction to biology, simplifying the more complex biological content to the essential elements that students need to act as framework for the details.
Author: Sylvia S. Mader, Dr.
Publisher: McGraw-Hill Education
ISBN: 9781260780017
Category : Science
Languages : en
Pages : 720
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Book Description
Essentials of Biology, sixth edition is designed to provide students who are not majoring in science with a fundamental understanding of the science of biology. Even though these students are not scientists, an understanding of how science can help identify, analyze, and offer solutions to the many challenges facing human society is critical to our species’ health and survival.
Author: Sylvia S. Mader
Publisher:
ISBN: 9781259921773
Category : Biology
Languages : en
Pages :
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Book Description
Author: Lawrence S. Silver
Publisher: Routledge
ISBN: 041589929X
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Author: Michele Shuster
Publisher: Macmillan Higher Education
ISBN: 1464161704
Category : Science
Languages : en
Pages : 606
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Book Description
From the groundbreaking partnership of W. H. Freeman and Scientific American comes this one-of-a-kind introduction to the science of biology and its impact on the way we live. In Biology for a Changing World, two experienced educators and a science journalist explore the core ideas of biology through a series of chapters written and illustrated in the style of a Scientific American article. Chapters don’t just feature compelling stories of real people—each chapter is a newsworthy story that serves as a context for covering the standard curriculum for the non-majors biology course. Updated throughout, the new edition offers new stories, additional physiology chapters, a new electronic Instructor's Guide, and new pedagogy.
Author: Mariëlle Hoefnagels
Publisher: McGraw-Hill Science/Engineering/Math
ISBN: 9780077449919
Category : Science
Languages : en
Pages : 0
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Book Description
Author: Sylvia S. Mader
Publisher:
ISBN: 9781266240102
Category : Science
Languages : en
Pages : 0
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Book Description
"Biology, Fourteenth edition is an understanding of biological concepts and a working knowledge of the scientific process"--
Author: Marielle Hoefnagels
Publisher: McGraw-Hill College
ISBN: 9780077443009
Category : Science
Languages : en
Pages : 960
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Book Description
Author: Michael Windelspecht
Publisher: McGraw-Hill Education
ISBN: 9781266241727
Category : Science
Languages : en
Pages : 992
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Book Description
Biology is a traditional, comprehensive introductory biology textbook, with coverage from cell structure and function to the conservation of biodiversity. The book, which centers on the evolution and diversity of organisms, is appropriate for any one-or two-semester biology course. Biology uses concise, precise writing to present the material as succinctly as possible, enabling students--even non-majors--to master the foundational concepts before coming to class.
