Author: Aly Gabr
Publisher:
ISBN:
Category : Architecture, Domestic
Languages : en
Pages : 146
Book Description
Localizing Global Traditions
Author: Aly Gabr
Publisher:
ISBN:
Category : Architecture, Domestic
Languages : en
Pages : 146
Book Description
Publisher:
ISBN:
Category : Architecture, Domestic
Languages : en
Pages : 146
Book Description
Global Capital, Local Culture
Author: Anthony Y. H. Fung
Publisher: Peter Lang
ISBN: 9780820495002
Category : Art
Languages : en
Pages : 240
Book Description
This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.
Publisher: Peter Lang
ISBN: 9780820495002
Category : Art
Languages : en
Pages : 240
Book Description
This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.
Localization as a Key to Success: Unlocking the Art of Effective Multilingual Email Marketing
Author: Dmytro Kudrenko
Publisher: Stripo.email
ISBN:
Category : Business & Economics
Languages : en
Pages : 65
Book Description
Localization is key for businesses targeting global markets. It involves adjusting your emails to suit different languages and cultures. Learn effective ways to do this and tackle common issues with expert tips. Also, see how GenAI can streamline the process, enhancing precision and customer satisfaction. Go global effortlessly with Stripo Email Translate Service — translate and design your emails in up to 13 languages simultaneously with just a few clicks: https://bit.ly/4dzkCII
Publisher: Stripo.email
ISBN:
Category : Business & Economics
Languages : en
Pages : 65
Book Description
Localization is key for businesses targeting global markets. It involves adjusting your emails to suit different languages and cultures. Learn effective ways to do this and tackle common issues with expert tips. Also, see how GenAI can streamline the process, enhancing precision and customer satisfaction. Go global effortlessly with Stripo Email Translate Service — translate and design your emails in up to 13 languages simultaneously with just a few clicks: https://bit.ly/4dzkCII
Localization Strategies for Global E-Business
Author: Nitish Singh
Publisher: Cambridge University Press
ISBN: 1107008891
Category : Business & Economics
Languages : en
Pages : 347
Book Description
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.
Publisher: Cambridge University Press
ISBN: 1107008891
Category : Business & Economics
Languages : en
Pages : 347
Book Description
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.
TV Formats Worldwide
Author: Albert Moran
Publisher: Intellect (UK)
ISBN: 9786612455728
Category : Reality television programs
Languages : en
Pages : 332
Book Description
Beginning around 2003, television studies has seen the growth of interest in the genre of reality shows. However, concentrating on this genre has tended to sideline the even more significant emergence of the program format as a central mode of business and culture in the new television landscape. TV Formats Worldwide redresses this balance, and heralds the emergence of an important, exciting and challenging area of television studies. Topics explored include reality TV, makeover programs, sitcoms, talent shows and fiction serials, as well as broadcaster management policies, production decision chains and audience participation processes.The seminal work will be of considerable interest to media scholars internationally.
Publisher: Intellect (UK)
ISBN: 9786612455728
Category : Reality television programs
Languages : en
Pages : 332
Book Description
Beginning around 2003, television studies has seen the growth of interest in the genre of reality shows. However, concentrating on this genre has tended to sideline the even more significant emergence of the program format as a central mode of business and culture in the new television landscape. TV Formats Worldwide redresses this balance, and heralds the emergence of an important, exciting and challenging area of television studies. Topics explored include reality TV, makeover programs, sitcoms, talent shows and fiction serials, as well as broadcaster management policies, production decision chains and audience participation processes.The seminal work will be of considerable interest to media scholars internationally.
Globalization and Localization
Author: Zhenglai Deng
Publisher: World Scientific
ISBN: 9814374407
Category : Political Science
Languages : en
Pages : 284
Book Description
In a world where no country is an island isolated from others, globalization is bound to be contested, debated, and de- and re-constructed at different levels across the international community. This book collects articles authored by Chinese scholars on the subject of globalization and localization.
Publisher: World Scientific
ISBN: 9814374407
Category : Political Science
Languages : en
Pages : 284
Book Description
In a world where no country is an island isolated from others, globalization is bound to be contested, debated, and de- and re-constructed at different levels across the international community. This book collects articles authored by Chinese scholars on the subject of globalization and localization.
Global Culture
Author: Mike Featherstone
Publisher: SAGE
ISBN: 9780803983229
Category : Social Science
Languages : en
Pages : 422
Book Description
In this book leading social scientists from many countries analyze the extent to which we are seeing a globalization of culture. Is a unified world culture emerging? And if so, how does this relate to existing cultural divisions and to the autonomy of the nation state? Differing explanations are offered for trends towards global unification and their relation to an economic world-system. Will the intensification of global contact produce increasing tolerance of other cultures? Or will an integrating culture produce sharper reactions in the form of fundamentalist and nationalist movements? The contributors explore the emergence of `third cultures', such as international law, the financial markets and media conglomerates, as
Publisher: SAGE
ISBN: 9780803983229
Category : Social Science
Languages : en
Pages : 422
Book Description
In this book leading social scientists from many countries analyze the extent to which we are seeing a globalization of culture. Is a unified world culture emerging? And if so, how does this relate to existing cultural divisions and to the autonomy of the nation state? Differing explanations are offered for trends towards global unification and their relation to an economic world-system. Will the intensification of global contact produce increasing tolerance of other cultures? Or will an integrating culture produce sharper reactions in the form of fundamentalist and nationalist movements? The contributors explore the emergence of `third cultures', such as international law, the financial markets and media conglomerates, as
Invented Nations/invented Traditions
Author: Ela Cil
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 140
Book Description
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 140
Book Description
A Localized Culture of Welfare
Author: Kwok-shing Chan
Publisher: Lexington Books
ISBN: 0739178571
Category : Social Science
Languages : en
Pages : 237
Book Description
Hong Kong has undergone rapid and substantial social, economic, political and demographic changes since the 1970s. This book examines critically the real impact of these changes on a single surname village in rural Hong Kong. It draws on anthropological fieldwork conducted during the late 1990s and the early 2000s. This ethnographic study demonstrates that kinship, particularly agnatic kinship, has remained a valuable resource for Pang villagers, enabling them to acquire key welfare entitlements, and to secure a good measure of economic and social well-being. Kinship affiliation has provided and still provides (admittedly differential) access to political patronage and legal entitlements, financial assistance and the substantial benefits of corporate property-holding, physical protection and political leadership, employment, care-giving and support networks, housing needs, old age security, a ritually-imagined community, with a sense of spiritual well-being. Agnatic kinship has been organized as a corporate institution and as a quasi-religious community through which substantial support, protection, and privileged access is provided for villagers. At the same time, reliance on this elaborate “localized culture of welfare” has maintained or reinforced the contours of stratification and inequality among Pang villagers, even as lineage identity has remained largely intact in the face of changing external circumstances.
Publisher: Lexington Books
ISBN: 0739178571
Category : Social Science
Languages : en
Pages : 237
Book Description
Hong Kong has undergone rapid and substantial social, economic, political and demographic changes since the 1970s. This book examines critically the real impact of these changes on a single surname village in rural Hong Kong. It draws on anthropological fieldwork conducted during the late 1990s and the early 2000s. This ethnographic study demonstrates that kinship, particularly agnatic kinship, has remained a valuable resource for Pang villagers, enabling them to acquire key welfare entitlements, and to secure a good measure of economic and social well-being. Kinship affiliation has provided and still provides (admittedly differential) access to political patronage and legal entitlements, financial assistance and the substantial benefits of corporate property-holding, physical protection and political leadership, employment, care-giving and support networks, housing needs, old age security, a ritually-imagined community, with a sense of spiritual well-being. Agnatic kinship has been organized as a corporate institution and as a quasi-religious community through which substantial support, protection, and privileged access is provided for villagers. At the same time, reliance on this elaborate “localized culture of welfare” has maintained or reinforced the contours of stratification and inequality among Pang villagers, even as lineage identity has remained largely intact in the face of changing external circumstances.
Discourses of Tradition and Globalization
Author:
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 120
Book Description
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 120
Book Description