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Author: Klaus North
Publisher: International Labour Organization
ISBN: 9789221095125
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Discusses various methods of generating know-how in one region and speedily deploying it elsewhere to meet market demands or exploit competitive manufacturing advantages. Three detailed cases studies cover the Philippines, India and Ghana.
Author: Klaus North
Publisher: International Labour Organization
ISBN: 9789221095125
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Discusses various methods of generating know-how in one region and speedily deploying it elsewhere to meet market demands or exploit competitive manufacturing advantages. Three detailed cases studies cover the Philippines, India and Ghana.
Author: Colin Hines
Publisher: Routledge
ISBN: 1134190980
Category : Political Science
Languages : en
Pages : 305
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Book Description
Localization is a manifesto to unite all those who recognize the importance of cultural, social and ecological diversity for our future - and who do not aspire to a monolithic global consumer culture. It is a passionate and persuasive polemic, challenging the claims that we have to be 'internationally competitive' to survive and describing the destructive consequences of globalization. This book is unique in going beyond simply criticizing free trade and globalization trends. It details self-reinforcing policies to create local self-sufficiency and shows clearly that there is an alternative to globalization - to protect the local, globally.
Author: Albert Moran
Publisher: Intellect (UK)
ISBN: 9786612455728
Category : Reality television programs
Languages : en
Pages : 332
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Book Description
Beginning around 2003, television studies has seen the growth of interest in the genre of reality shows. However, concentrating on this genre has tended to sideline the even more significant emergence of the program format as a central mode of business and culture in the new television landscape. TV Formats Worldwide redresses this balance, and heralds the emergence of an important, exciting and challenging area of television studies. Topics explored include reality TV, makeover programs, sitcoms, talent shows and fiction serials, as well as broadcaster management policies, production decision chains and audience participation processes.The seminal work will be of considerable interest to media scholars internationally.
Author: Nitish Singh
Publisher: Cambridge University Press
ISBN: 1107008891
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.
Author: Rob Wilson
Publisher: Duke University Press
ISBN: 0822381990
Category : Social Science
Languages : en
Pages : 410
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Book Description
This groundbreaking collection focuses on what may be, for cultural studies, the most intriguing aspect of contemporary globalization—the ways in which the postnational restructuring of the world in an era of transnational capitalism has altered how we must think about cultural production. Mapping a "new world space" that is simultaneously more globalized and localized than before, these essays examine the dynamic between the movement of capital, images, and technologies without regard to national borders and the tendency toward fragmentation of the world into increasingly contentious enclaves of difference, ethnicity, and resistance. Ranging across issues involving film, literature, and theory, as well as history, politics, economics, sociology, and anthropology, these deeply interdisciplinary essays explore the interwoven forces of globalism and localism in a variety of cultural settings, with a particular emphasis on the Asia-Pacific region. Powerful readings of the new image culture, transnational film genre, and the politics of spectacle are offered as is a critique of globalization as the latest guise of colonization. Articles that unravel the complex links between the global and local in terms of the unfolding narrative of capital are joined by work that illuminates phenomena as diverse as "yellow cab" interracial sex in Japan, machinic desire in Robocop movies, and the Pacific Rim city. An interview with Fredric Jameson by Paik Nak-Chung on globalization and Pacific Rim responses is also featured, as is a critical afterword by Paul Bové. Positioned at the crossroads of an altered global terrain, this volume, the first of its kind, analyzes the evolving transnational imaginary—the full scope of contemporary cultural production by which national identities of political allegiance and economic regulation are being undone, and in which imagined communities are being reshaped at both the global and local levels of everyday existence.
Author: Miguel Á. Bernal-Merino
Publisher: Routledge
ISBN: 1317617843
Category : Games & Activities
Languages : en
Pages : 323
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Book Description
This book is a multidisciplinary study of the translation and localisation of video games. It offers a descriptive analysis of the industry – understood as a global phenomenon in entertainment – and aims to explain the norms governing present industry practices, as well as game localisation processes. Additionally, it discusses particular translation issues that are unique to the multichannel nature of video games, in which verbal and nonverbal signs must be cohesively combined with interactivity to achieve maximum playability and immerse players in the game’s virtual world. Although positioned within the theoretical framework of descriptive translation studies, Bernal-Merino incorporates research from audiovisual translation, software localisation, computer assisted translation, comparative literature, and video game production. Moving beyond this framework, Translation and Localisation in Video Games challenges some of the basic tenets of translation studies and proposes changes to established and unsatisfactory processes in the video game and language services industries.
Author: Keiran J. Dunne
Publisher: John Benjamins Publishing
ISBN: 9027231893
Category : Business & Economics
Languages : en
Pages : 363
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Book Description
Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today's global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including: Return on investment and the localization business case Localization cost drivers and cost-containment strategies Localization quality and customer-focused quality management Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs) Using a meta-language to facilitate accurate translation of disembodied content The case for managing source-language terminology Terminology management in the localization process Reconciling industry needs and academic objectives in localization education Localization standards and the commoditization of linguistic information The creation and application of language industry standards Rethinking customer-focused localization through user-centered design Moving from translation reuse to language reuse
Author: Meine Pieter van Dijk
Publisher: Amsterdam University Press
ISBN: 9089643605
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Mondiale waardeketens zijn het complexe netwerk van activiteiten tussen lokale producent en eindgebruiker. "Global value chains" schetst de invloed van deze waardeketens op lokaal, nationaal en internationaal niveau. Het boek geeft eerst een theoretisch en wetenschappelijk kader. Vervolgens krijgt de lezer een compleet beeld van de betekenis van mondiale waardeketens aan de hand van diverse casestudies, zoals de bierbrouwindustrie in Ghana, de Namibische bio-industrie, de industrie van halfgeleiders in China en Maleisië en het toerisme in Tanzania.
Author: Jeanine Canty
Publisher: Routledge
ISBN: 1000007146
Category : Social Science
Languages : en
Pages : 218
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Book Description
Considering the context of the present ecological and social crisis, this book takes an interdisciplinary approach to explore the relationship between globalism and localization. Globalism may be viewed as a positive emergent property of globalization. The latter depicts a worldwide economic and political system, and arguably a worldview, that has directly increased planetary levels of injustice, poverty, militarism, violence, and ecological destruction. In contrast, globalism represents interconnected systems of exchange and resourcefulness through increased communications across innumerable global diversities. In an economic, cultural, and political framework, localization centers on small-scale communities placed within the immediate bioregion, providing intimacy between the means of production and consumption, as well as long-term security and resilience. There is an increasing movement towards localization in order to counteract the destruction wreaked by globalization, yet our world is deeply and integrally immersed within a globalized reality. Within this collection, contributors expound upon the connection between local and global phenomenon within their respective fields including social ecology, climate justice, ecopsychology, big history, peace ecology, social justice, community resilience, indigenous rights, permaculture, food justice, liberatory politics, and both transformative and transpersonal studies.
Author: Bert Esselink
Publisher: John Benjamins Publishing
ISBN: 9781588110060
Category : Computers
Languages : en
Pages : 506
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Book Description
Translation technology has evolved quickly with a large number of translation tools available. In this revised addition, much content has been added about translating and engineering HTML and XML documents, multilingual web sites, and HTML-based online help systems. Other major changes include the addition of chapters on internationalizatoi, software quailty assurance, descktop publishing and localization supprort. There is a focus on translators who want to learn about localization ad translation technology.
