Author: Willard C. Richan
Publisher: Haworth PressInc
ISBN: 9780789060037
Category : Political Science
Languages : en
Pages : 362
Book Description
Written by a leader in the field of American social policy, this new edition provides case examples and step-by-step suggestions for individuals who wish to get involved and have an impact on social policy. Using a nuts-and-bolts approach, Lobbying for Social Change is ideal for those with no previous experience in advocating for public policy. This new edition avoids professional and academic jargon and prepares readers to effectively lobby face-to-face with public officials with its new chapters on the changing context of political action and how to use the new technology of the information age to aid lobbying efforts. Make yourself heard with this informative guide to the process of advocating social change. Extensive case material is drawn from current battles for policy change--abortion, funding of mental health services, welfare reform, and environmental pollution--revealing the successful strategies employed by activists on the front line today. Lobbying for Social Change is thoroughly practical and readable, avoiding professional and academic jargon. Aside from its use to anyone wishing to be an advocate, this important volume provides fascinating reading on the impact of activism on policy decisions. Highlights of the book include: the specific activities for preparing to do any kind of lobbying techniques to adapt the general principles of lobbying to different political styles of public officials a step-by-step guide from the pre-visit preparation through the visit itself and the follow-up strategies to involve an audience in the work of making a case tips for handling problem audiences advice on what to expect in a public hearing, and how to prepare for it, make an effective presentation, and field questions from legislators distinctive features of the newspaper, radio, and television, and tips for using each medium advantageously
Lobbying for Social Change
Author: Willard C. Richan
Publisher: Haworth PressInc
ISBN: 9780789060037
Category : Political Science
Languages : en
Pages : 362
Book Description
Written by a leader in the field of American social policy, this new edition provides case examples and step-by-step suggestions for individuals who wish to get involved and have an impact on social policy. Using a nuts-and-bolts approach, Lobbying for Social Change is ideal for those with no previous experience in advocating for public policy. This new edition avoids professional and academic jargon and prepares readers to effectively lobby face-to-face with public officials with its new chapters on the changing context of political action and how to use the new technology of the information age to aid lobbying efforts. Make yourself heard with this informative guide to the process of advocating social change. Extensive case material is drawn from current battles for policy change--abortion, funding of mental health services, welfare reform, and environmental pollution--revealing the successful strategies employed by activists on the front line today. Lobbying for Social Change is thoroughly practical and readable, avoiding professional and academic jargon. Aside from its use to anyone wishing to be an advocate, this important volume provides fascinating reading on the impact of activism on policy decisions. Highlights of the book include: the specific activities for preparing to do any kind of lobbying techniques to adapt the general principles of lobbying to different political styles of public officials a step-by-step guide from the pre-visit preparation through the visit itself and the follow-up strategies to involve an audience in the work of making a case tips for handling problem audiences advice on what to expect in a public hearing, and how to prepare for it, make an effective presentation, and field questions from legislators distinctive features of the newspaper, radio, and television, and tips for using each medium advantageously
Publisher: Haworth PressInc
ISBN: 9780789060037
Category : Political Science
Languages : en
Pages : 362
Book Description
Written by a leader in the field of American social policy, this new edition provides case examples and step-by-step suggestions for individuals who wish to get involved and have an impact on social policy. Using a nuts-and-bolts approach, Lobbying for Social Change is ideal for those with no previous experience in advocating for public policy. This new edition avoids professional and academic jargon and prepares readers to effectively lobby face-to-face with public officials with its new chapters on the changing context of political action and how to use the new technology of the information age to aid lobbying efforts. Make yourself heard with this informative guide to the process of advocating social change. Extensive case material is drawn from current battles for policy change--abortion, funding of mental health services, welfare reform, and environmental pollution--revealing the successful strategies employed by activists on the front line today. Lobbying for Social Change is thoroughly practical and readable, avoiding professional and academic jargon. Aside from its use to anyone wishing to be an advocate, this important volume provides fascinating reading on the impact of activism on policy decisions. Highlights of the book include: the specific activities for preparing to do any kind of lobbying techniques to adapt the general principles of lobbying to different political styles of public officials a step-by-step guide from the pre-visit preparation through the visit itself and the follow-up strategies to involve an audience in the work of making a case tips for handling problem audiences advice on what to expect in a public hearing, and how to prepare for it, make an effective presentation, and field questions from legislators distinctive features of the newspaper, radio, and television, and tips for using each medium advantageously
Lobbying for Change
Author: Alberto Alemanno
Publisher: Icon Books
ISBN: 178578286X
Category : Political Science
Languages : en
Pages : 188
Book Description
'We need effective citizen-lobbyists – not just likers, followers or even marchers – more than ever. I have no hesitation in lobbying you to read this book.' Bill Emmott, former editor in chief, the Economist Many democratic societies are experiencing a crisis of faith. Citizens are making clear their frustration with their supposedly representative governments, which instead seem driven by the interests of big business, powerful individuals and wealthy lobby groups. What can we do about it? How do we fix democracy and get our voices heard? The answer, argues Alberto Alemanno, is to become change-makers – citizen lobbyists. By using our skills and talents and mobilizing others, we can bring about social and political change. Whoever you are, you've got power, and this book will show you how to unleash it. From successfully challenging Facebook's use of private data to abolishing EU mobile phone roaming charges, Alberto highlights the stories of those who have lobbied for change, and shows how you can follow in their footsteps, whether you want to influence immigration policy, put pressure on big business or protect your local community.
Publisher: Icon Books
ISBN: 178578286X
Category : Political Science
Languages : en
Pages : 188
Book Description
'We need effective citizen-lobbyists – not just likers, followers or even marchers – more than ever. I have no hesitation in lobbying you to read this book.' Bill Emmott, former editor in chief, the Economist Many democratic societies are experiencing a crisis of faith. Citizens are making clear their frustration with their supposedly representative governments, which instead seem driven by the interests of big business, powerful individuals and wealthy lobby groups. What can we do about it? How do we fix democracy and get our voices heard? The answer, argues Alberto Alemanno, is to become change-makers – citizen lobbyists. By using our skills and talents and mobilizing others, we can bring about social and political change. Whoever you are, you've got power, and this book will show you how to unleash it. From successfully challenging Facebook's use of private data to abolishing EU mobile phone roaming charges, Alberto highlights the stories of those who have lobbied for change, and shows how you can follow in their footsteps, whether you want to influence immigration policy, put pressure on big business or protect your local community.
Lobbying and Policy Change
Author: Frank R. Baumgartner
Publisher: University of Chicago Press
ISBN: 0226039463
Category : Political Science
Languages : en
Pages : 357
Book Description
During the 2008 election season, politicians from both sides of the aisle promised to rid government of lobbyists’ undue influence. For the authors of Lobbying and Policy Change, the most extensive study ever done on the topic, these promises ring hollow—not because politicians fail to keep them but because lobbies are far less influential than political rhetoric suggests. Based on a comprehensive examination of ninety-eight issues, this volume demonstrates that sixty percent of recent lobbying campaigns failed to change policy despite millions of dollars spent trying. Why? The authors find that resources explain less than five percent of the difference between successful and unsuccessful efforts. Moreover, they show, these attempts must overcome an entrenched Washington system with a tremendous bias in favor of the status quo. Though elected officials and existing policies carry more weight, lobbies have an impact too, and when advocates for a given issue finally succeed, policy tends to change significantly. The authors argue, however, that the lobbying community so strongly reflects elite interests that it will not fundamentally alter the balance of power unless its makeup shifts dramatically in favor of average Americans’ concerns.
Publisher: University of Chicago Press
ISBN: 0226039463
Category : Political Science
Languages : en
Pages : 357
Book Description
During the 2008 election season, politicians from both sides of the aisle promised to rid government of lobbyists’ undue influence. For the authors of Lobbying and Policy Change, the most extensive study ever done on the topic, these promises ring hollow—not because politicians fail to keep them but because lobbies are far less influential than political rhetoric suggests. Based on a comprehensive examination of ninety-eight issues, this volume demonstrates that sixty percent of recent lobbying campaigns failed to change policy despite millions of dollars spent trying. Why? The authors find that resources explain less than five percent of the difference between successful and unsuccessful efforts. Moreover, they show, these attempts must overcome an entrenched Washington system with a tremendous bias in favor of the status quo. Though elected officials and existing policies carry more weight, lobbies have an impact too, and when advocates for a given issue finally succeed, policy tends to change significantly. The authors argue, however, that the lobbying community so strongly reflects elite interests that it will not fundamentally alter the balance of power unless its makeup shifts dramatically in favor of average Americans’ concerns.
Advocacy for Social Change
Author: Herbert J. Rubin
Publisher: Routledge
ISBN: 1351348477
Category : Social Science
Languages : en
Pages : 465
Book Description
This book portrays how small, geographically dispersed, and progressive social change and social service organizations working within a coalition can influence national-level social policies. Based on extensive empirical research on two national organizations and their local affiliates, one focusing on affordable housing and the other working to protect lower-income communities, this book shows the ways in which professionally staffed organizations that coordinate coalitions come about, and describes their work to mobilize coalition members to lobby and advocate, providing information, analysis and instruction to facilitate such action and, in so doing, becoming the public voice for the social change efforts of coalitions. Advocacy for Social Change details the characteristics of these organizations that the author has labeled as focal catalytic coalition organizations and then provides numerous examples of campaigns led by them on affordable housing and economic justice; campaigns that illustrate tactics that other social change organizations can emulate. As such, it will appeal to scholars of sociology with interests in social problems, social action, political sociology, urban studies, community development and organizing while extending the literature on interest group lobbying.
Publisher: Routledge
ISBN: 1351348477
Category : Social Science
Languages : en
Pages : 465
Book Description
This book portrays how small, geographically dispersed, and progressive social change and social service organizations working within a coalition can influence national-level social policies. Based on extensive empirical research on two national organizations and their local affiliates, one focusing on affordable housing and the other working to protect lower-income communities, this book shows the ways in which professionally staffed organizations that coordinate coalitions come about, and describes their work to mobilize coalition members to lobby and advocate, providing information, analysis and instruction to facilitate such action and, in so doing, becoming the public voice for the social change efforts of coalitions. Advocacy for Social Change details the characteristics of these organizations that the author has labeled as focal catalytic coalition organizations and then provides numerous examples of campaigns led by them on affordable housing and economic justice; campaigns that illustrate tactics that other social change organizations can emulate. As such, it will appeal to scholars of sociology with interests in social problems, social action, political sociology, urban studies, community development and organizing while extending the literature on interest group lobbying.
Helping the Good Do Better
Author: Thomas F. Sheridan
Publisher: Twelve
ISBN: 9781538725542
Category :
Languages : en
Pages : 0
Book Description
How to effect positive social change by the top progressive white hat lobbyist in Washington. HELPING THE GOOD DO BETTER pulls back the curtain on the corridors of power in Washington to reveal how social change really happens. This book offers lessons from the trenches on how some of this generation's most defining social issues-AIDS, disabilities, global poverty, cancer, human trafficking, national service, early childhood education, and social entrepreneurship -- engendered landmark federal policies. Each chapter tells the story of how a particular issue was shaped by the movements and legislation at the center of public debate. Each case provides powerful lessons about how coalitions are built, strategies crafted, and powerful interests challenged in high-stakes, no-holds-barred political battles. Doing good requires more than just providing programs and services. It requires coordination, organization, and a new, stronger emphasis on and dedication to advocacy. Participating in advocacy is no longer a luxury -- it is a necessity. Visionaries and activists together with "white hat" lobbyists -- people who understand the power of politics and who are able to put it to work to serve the public interest -- have won some of the most transformative policy fights in recent times. The culmination of those experiences, of fighting and winning on behalf of public interest causes, is presented here in a new theory for social change. Successful campaigns and movements must possess a lobbyist's combined approach to policy, politics, and press. Leveraging these 3 Ps, with true passion and discipline, can create results that are nothing short of awe-inspiring. An insightful first-person guide to advocacy by a white-hat lobbyist who was in the rooms where historic social changes were made, HELPING THE GOOD DO BETTER is a direct and honest look at government in action and the behind-the-scenes players who help make progress a reality.
Publisher: Twelve
ISBN: 9781538725542
Category :
Languages : en
Pages : 0
Book Description
How to effect positive social change by the top progressive white hat lobbyist in Washington. HELPING THE GOOD DO BETTER pulls back the curtain on the corridors of power in Washington to reveal how social change really happens. This book offers lessons from the trenches on how some of this generation's most defining social issues-AIDS, disabilities, global poverty, cancer, human trafficking, national service, early childhood education, and social entrepreneurship -- engendered landmark federal policies. Each chapter tells the story of how a particular issue was shaped by the movements and legislation at the center of public debate. Each case provides powerful lessons about how coalitions are built, strategies crafted, and powerful interests challenged in high-stakes, no-holds-barred political battles. Doing good requires more than just providing programs and services. It requires coordination, organization, and a new, stronger emphasis on and dedication to advocacy. Participating in advocacy is no longer a luxury -- it is a necessity. Visionaries and activists together with "white hat" lobbyists -- people who understand the power of politics and who are able to put it to work to serve the public interest -- have won some of the most transformative policy fights in recent times. The culmination of those experiences, of fighting and winning on behalf of public interest causes, is presented here in a new theory for social change. Successful campaigns and movements must possess a lobbyist's combined approach to policy, politics, and press. Leveraging these 3 Ps, with true passion and discipline, can create results that are nothing short of awe-inspiring. An insightful first-person guide to advocacy by a white-hat lobbyist who was in the rooms where historic social changes were made, HELPING THE GOOD DO BETTER is a direct and honest look at government in action and the behind-the-scenes players who help make progress a reality.
Lobbyists at Work
Author: Beth L. Leech
Publisher: Apress
ISBN: 1430245611
Category : Business & Economics
Languages : en
Pages : 260
Book Description
"Lobbyists at Work is a must-read for anyone interested in the serious business of government. Leech's probing questions reflect her years of research tracking the real impact of money and influence on policy." —Thomas Hale Boggs, Jr. (Chairman, Patton Boggs LLP) Received wisdom has it that lobbyists run the American government on behalf of moneyed interests. But what makes lobbyists run, and how do they induce legislators and bureaucrats to do their bidding? These are questions for which even the harshest critics lack satisfying answers. Lobbyists at Work explores what lobbyists really do and why. It goes behind the scenes and brings back in-depth interviews with fifteen political advocates chosen to represent the breadth and diversity of the lobbying profession. The interviewees profiled in this book range from the top lobbyists-for-hire at the most powerful K Street firms to pro bono lobbyists for the disenfranchised and powerless. The roster spans all types of lobbyists working for all types of clients and seeking to influence all levels and branches of government. The permutations include business-lobbying-government, government-lobbying-government, government-to-business revolving door, regulatory lobbying, state and local lobbying, citizen-advocacy lobbying,single-issue lobbying, and multiple-issue lobbying. In colorful and sometimes hilarious detail, the interviewees take the reader through their arsenals of traditional and next-generation lobbying techniques, including face-to-face persuasion of elected officials and their staffs, educational campaigns and coalition-building, ghost-drafting complex legislation and regulation for government committees and agencies, contributions, and social media campaigns. In Lobbyists at Work, the normally self-effacing subjects open up about themselves and their profession: why they chose to become lobbyists, what motivates them to keep lobbying, how they cultivate their lobbying influence, how they adjust to changes in the rules affecting their lobbying methods, and what they actually do at work each day (and night). As an authority on lobbying respected in Washington for her impartiality, Professor Beth Leech elicits frank disclosures, career tips, and riveting stories about the good, the bad, and the ambivalent on both sides of the symbiotic relationship between government officials and lobbyists.
Publisher: Apress
ISBN: 1430245611
Category : Business & Economics
Languages : en
Pages : 260
Book Description
"Lobbyists at Work is a must-read for anyone interested in the serious business of government. Leech's probing questions reflect her years of research tracking the real impact of money and influence on policy." —Thomas Hale Boggs, Jr. (Chairman, Patton Boggs LLP) Received wisdom has it that lobbyists run the American government on behalf of moneyed interests. But what makes lobbyists run, and how do they induce legislators and bureaucrats to do their bidding? These are questions for which even the harshest critics lack satisfying answers. Lobbyists at Work explores what lobbyists really do and why. It goes behind the scenes and brings back in-depth interviews with fifteen political advocates chosen to represent the breadth and diversity of the lobbying profession. The interviewees profiled in this book range from the top lobbyists-for-hire at the most powerful K Street firms to pro bono lobbyists for the disenfranchised and powerless. The roster spans all types of lobbyists working for all types of clients and seeking to influence all levels and branches of government. The permutations include business-lobbying-government, government-lobbying-government, government-to-business revolving door, regulatory lobbying, state and local lobbying, citizen-advocacy lobbying,single-issue lobbying, and multiple-issue lobbying. In colorful and sometimes hilarious detail, the interviewees take the reader through their arsenals of traditional and next-generation lobbying techniques, including face-to-face persuasion of elected officials and their staffs, educational campaigns and coalition-building, ghost-drafting complex legislation and regulation for government committees and agencies, contributions, and social media campaigns. In Lobbyists at Work, the normally self-effacing subjects open up about themselves and their profession: why they chose to become lobbyists, what motivates them to keep lobbying, how they cultivate their lobbying influence, how they adjust to changes in the rules affecting their lobbying methods, and what they actually do at work each day (and night). As an authority on lobbying respected in Washington for her impartiality, Professor Beth Leech elicits frank disclosures, career tips, and riveting stories about the good, the bad, and the ambivalent on both sides of the symbiotic relationship between government officials and lobbyists.
Lobbying the European Union
Author: Paul A. Shotton
Publisher: Routledge
ISBN: 1000152081
Category : Political Science
Languages : en
Pages : 225
Book Description
Unique in bringing together contributions from academics and practitioners on the theme of strategic, intelligent modern lobbying this book provides a thorough and accessible discussion on key ideas pertinent to the pursuance of public affairs in the European Union. Combining innovative academic research with first-hand professional experience it offers the reader a combination of practical recommendations, case studies and academic theory to add new insights to interest group research and lobbying strategies. While focusing on the European Union the contributors acknowledge the multi-level dimension of EU decision-making and incorporate research on multi-level governance as well as lobbying by sub-national authorities. Through this they present a fuller picture of a subject that should appeal to students, academics and practitioners alike.
Publisher: Routledge
ISBN: 1000152081
Category : Political Science
Languages : en
Pages : 225
Book Description
Unique in bringing together contributions from academics and practitioners on the theme of strategic, intelligent modern lobbying this book provides a thorough and accessible discussion on key ideas pertinent to the pursuance of public affairs in the European Union. Combining innovative academic research with first-hand professional experience it offers the reader a combination of practical recommendations, case studies and academic theory to add new insights to interest group research and lobbying strategies. While focusing on the European Union the contributors acknowledge the multi-level dimension of EU decision-making and incorporate research on multi-level governance as well as lobbying by sub-national authorities. Through this they present a fuller picture of a subject that should appeal to students, academics and practitioners alike.
Lobbying for Social Change
Author: Willard C. Richan
Publisher: Routledge
ISBN: 1136445153
Category : Business & Economics
Languages : en
Pages : 262
Book Description
This step-by-step guide to lobbying covers it all—from the basics for beginners to specific techniques for experienced lobbyists “You and I may never achieve major public office, but we do not need to in order to affect public policy.” —Author Willard C. Richan To effect social change, any lobbyist’s case must be presented with skill, knowledge, and confidence. This reader-friendly book shows the way. It assumes no prior knowledge of the subject and provides the nuts and bolts of public policy advocacy (lobbying) in non-technical language. Lobbying for Social Change, Third Edition is organized in a way that easily lends itself to use in the classroom as well as by individual or group advocates, and it is packed with clearly presented case material that illustrates the lobbying process in action. This new edition provides updated case material, expanded coverage of electronic media, and two new chapters; one focusing on direct action for fundamental change, and the other presenting a case history of a grassroots lobbying campaign. Part I of Lobbying for Social Change, Third Edition, entitled “The Basics,” will show you how to: assess your political resources set an agenda for action understand whom to lobby—and how to gauge their power, motivation, and ability to effect or impede social change gather and use evidence to support your position Part II, “Practical Applications,” gives you nuts-and-bolts information about how lobbying is done. You’ll learn: how to work directly with policymakers-face-to-face, by mail, by telephone, etc. effective rules for to testifying in a public hearing how to make use of the mass media-writing news releases, participating in panel discussions, what to do when being interviewed (and how to increase your chances of being a repeat guest on talk and news shows), and how to effectively work with print and electronic media, including the Internet ways to take on the system through direct action Part III, “Case History of a Grassroots Lobbying Campaign,” takes you inside an actual campaign (in this case, to amend the impending—at the time—welfare reform bill). You’ll see how a group of five Philadelphia area social workers and one feminist activist started the Delaware County Coalition to Save Our Safety Net—a coalition that would make a substantial impact on the specifics of welfare in the state of Pennsylvania. This new edition of the classic manual for lobbyists is packed with vital information for lobbying in the new millennium. We urge you to consider making it a part of your personal or teaching collection today!
Publisher: Routledge
ISBN: 1136445153
Category : Business & Economics
Languages : en
Pages : 262
Book Description
This step-by-step guide to lobbying covers it all—from the basics for beginners to specific techniques for experienced lobbyists “You and I may never achieve major public office, but we do not need to in order to affect public policy.” —Author Willard C. Richan To effect social change, any lobbyist’s case must be presented with skill, knowledge, and confidence. This reader-friendly book shows the way. It assumes no prior knowledge of the subject and provides the nuts and bolts of public policy advocacy (lobbying) in non-technical language. Lobbying for Social Change, Third Edition is organized in a way that easily lends itself to use in the classroom as well as by individual or group advocates, and it is packed with clearly presented case material that illustrates the lobbying process in action. This new edition provides updated case material, expanded coverage of electronic media, and two new chapters; one focusing on direct action for fundamental change, and the other presenting a case history of a grassroots lobbying campaign. Part I of Lobbying for Social Change, Third Edition, entitled “The Basics,” will show you how to: assess your political resources set an agenda for action understand whom to lobby—and how to gauge their power, motivation, and ability to effect or impede social change gather and use evidence to support your position Part II, “Practical Applications,” gives you nuts-and-bolts information about how lobbying is done. You’ll learn: how to work directly with policymakers-face-to-face, by mail, by telephone, etc. effective rules for to testifying in a public hearing how to make use of the mass media-writing news releases, participating in panel discussions, what to do when being interviewed (and how to increase your chances of being a repeat guest on talk and news shows), and how to effectively work with print and electronic media, including the Internet ways to take on the system through direct action Part III, “Case History of a Grassroots Lobbying Campaign,” takes you inside an actual campaign (in this case, to amend the impending—at the time—welfare reform bill). You’ll see how a group of five Philadelphia area social workers and one feminist activist started the Delaware County Coalition to Save Our Safety Net—a coalition that would make a substantial impact on the specifics of welfare in the state of Pennsylvania. This new edition of the classic manual for lobbyists is packed with vital information for lobbying in the new millennium. We urge you to consider making it a part of your personal or teaching collection today!
How Change Happens
Author: Duncan Green
Publisher: Oxford University Press
ISBN: 0198785399
Category : Political Science
Languages : en
Pages : 287
Book Description
"DLP, Developmental Leadership Program; Australian Aid; Oxfam."
Publisher: Oxford University Press
ISBN: 0198785399
Category : Political Science
Languages : en
Pages : 287
Book Description
"DLP, Developmental Leadership Program; Australian Aid; Oxfam."
The Lobbying Strategy Handbook
Author: Pat Libby and Associates
Publisher: SAGE
ISBN: 1452239150
Category : Social Science
Languages : en
Pages : 321
Book Description
Inspiring students to take action! The Lobbying Strategy Handbook shows how students with passion for a cause can learn to successfully influence lawmaking in the United States. The centerpiece of this book is a 10-step framework that walks the reader through the essential elements of conducting a lobbying campaign. The framework is illustrated by three separate case studies that show how groups of people have successfully used the model. Undergraduate, graduate students, and anyone interested in making a difference, can use the book to guide them in creating and conducting a grassroots campaign from start to finish. Video: Lobbying Is NOT a 4-Letter Word Author Pat Libby, Professor of Practice and Director of the Institute for Nonprofit Education and Research, University of San Diego, discusses lobbying rules and strategy in her video presentation, Lobbying Is NOT a 4-Letter Word. Discover more about the author and the book here:
Publisher: SAGE
ISBN: 1452239150
Category : Social Science
Languages : en
Pages : 321
Book Description
Inspiring students to take action! The Lobbying Strategy Handbook shows how students with passion for a cause can learn to successfully influence lawmaking in the United States. The centerpiece of this book is a 10-step framework that walks the reader through the essential elements of conducting a lobbying campaign. The framework is illustrated by three separate case studies that show how groups of people have successfully used the model. Undergraduate, graduate students, and anyone interested in making a difference, can use the book to guide them in creating and conducting a grassroots campaign from start to finish. Video: Lobbying Is NOT a 4-Letter Word Author Pat Libby, Professor of Practice and Director of the Institute for Nonprofit Education and Research, University of San Diego, discusses lobbying rules and strategy in her video presentation, Lobbying Is NOT a 4-Letter Word. Discover more about the author and the book here: