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Author: Nicholas Ind
Publisher: Kogan Page Publishers
ISBN: 0749450835
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
This edition of 'Living the Brand' shows how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This practical book is about how organisations can empower and enthuse their employees to create 'brand champions'.
Author: Nicholas Ind
Publisher: Kogan Page Publishers
ISBN: 0749450835
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
This edition of 'Living the Brand' shows how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This practical book is about how organisations can empower and enthuse their employees to create 'brand champions'.
Author: Constantinos Pantidos
Publisher: Lid Publishing
ISBN: 9781911498797
Category : Branding (Marketing).
Languages : en
Pages : 0
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Book Description
"Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped people survive and thrive. Living Brands deciphers this source code of human behaviour and helps marketers, consumer insights managers, innovation managers, communication experts, designers, PR professionals and brand owners bring brands to life. Living Brands puts forward The Wheel of MotivesTM, a tool which goes beyond consumer psychology to establish the links between different disciplines and help practitioners create powerful brands and concepts, increase efficiency of consumer touchpoints, build narratives that engage consumers at a profound human level, and increase the chance of success for new products and new markets."--
Author: Irene van Nes
Publisher: BIS Publishers
ISBN: 9789063693398
Category : Design
Languages : en
Pages : 0
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Book Description
How to produce brand identities that are alive, with the ability to morph into new versions based on outside influences.
Author: Ulrich Brand
Publisher: Verso Books
ISBN: 1788739124
Category : Political Science
Languages : en
Pages : 257
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Book Description
Our Unsustainable Life: Why We Can't Have Everything We Want With the concept of the Imperial Mode of Living, Brand and Wissen highlight the fact that capitalism implies uneven development as well as a constant and accelerating universalisation of a Western mode of production and living. The logic of liberal markets since the 19thCentury, and especially since World War II, has been inscribed into everyday practices that are usually unconsciously reproduced. The authors show that they are a main driver of the ecological crisis and economic and political instability. The Imperial Mode of Living implies that people's everyday practices, including individual and societal orientations, as well as identities, rely heavily on the unlimited appropriation of resources; a disproportionate claim on global and local ecosystems and sinks; and cheap labour from elsewhere. This availability of commodities is largely organised through the world market, backed by military force and/or the asymmetric relations of forces as they have been inscribed in international institutions. Moreover, the Imperial Mode of Living implies asymmetrical social relations along class, gender and race within the respective countries. Here too, it is driven by the capitalist accumulation imperative, growth-oriented state policies and status consumption. The concrete production conditions of commodities are rendered invisible in the places where the commodities are consumed. The imperialist world order is normalized through the mode of production and living.
Author: Mallory Ervin
Publisher: Convergent Books
ISBN: 0593238354
Category : Self-Help
Languages : en
Pages : 209
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Book Description
NATIONAL BESTSELLER • An irresistible guide to living without holding back, from the vibrant lifestyle entrepreneur and host of the Living Fully podcast One of Katie Couric Media’s Best New Self Help Books to Read in the New Year • “If you’re ready to up-level your life and create long-lasting change, then this book is for you! Mallory’s resilient path will inspire you to step into your power.”—Gabby Bernstein, #1 New York Times bestselling author of The Universe Has Your Back Mallory Ervin is known for exuding energy, joy, and laughter. But despite her public accomplishments, Mallory is no stranger to battling unhealthy attachments to performance and success. Now, in her unforgettable debut book, Mallory invites readers to see how her surprising journey—from achievement and accolades to devastating, never-before-shared lows—guided her and led her to a deeply fulfilling life. In Living Fully, Mallory shares her personal story of overcoming the unhealthy and damaging patterns in her life and shows readers how to trade this for something completely new and more rewarding. What she discovered was there had always been a different life available to her, one that she had not yet seen. Now she encourages readers to resist a “just fine” existence and to step into a life they never dared to imagine before. Through inspiring stories and practical advice Mallory offers the motivation to: • stop returning to a “just getting by” mentality • shift perspective so blessings don’t become burdens • remember that life’s curveballs don’t have to knock you off your feet • identify your passions and get back to your truest self • slow down and enjoy the extraordinary in the everyday moments • quiet the voice of fear • get clear on the life you want “I wrote this to be your wake-up call, the thing that turns the lights on in your life and propels you to make real change, once and for all,” Mallory says. “I want you to wake up and stay awake.” For anyone hungry for a richer life, or tired of coasting through life in a “cruise control” mindset, Living Fully is the ultimate invitation to embrace abundance and joy—and not look back!
Author: Paul E. Groth
Publisher: Univ of California Press
ISBN: 9780520068766
Category : Social Science
Languages : en
Pages : 428
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Book Description
From the palace hotels of the elite to cheap lodging houses, residential hotels have been an element of American urban life for nearly two hundred years. Since 1870, however, they have been the target of an official war led by people whose concept of home does not include the hotel. Do these residences constitute an essential housing resource, or are they, as charged, a public nuisance? Living Downtown, the first comprehensive social and cultural history of life in American residential hotels, adds a much-needed historical perspective to this ongoing debate. Creatively combining evidence from biographies, buildings and urban neighborhoods, workplace records, and housing policies, Paul Groth provides a definitive analysis of life in four price-differentiated types of downtown residence. He demonstrates that these hotels have played a valuable socioeconomic role as home to both long-term residents and temporary laborers. Also, the convenience of hotels has made them the residence of choice for a surprising number of Americans, from hobo author Boxcar Bertha to Calvin Coolidge. Groth examines the social and cultural objections to hotel households and the increasing efforts to eliminate them, which have led to the seemingly irrational destruction of millions of such housing units since 1960. He argues convincingly that these efforts have been a leading contributor to urban homelessness. This highly original and timely work aims to expand the concept of the American home and to recast accepted notions about the relationships among urban life, architecture, and the public management of residential environments.
Author: Anne Bahr Thompson
Publisher: AMACOM
ISBN: 0814438407
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so high that good works and charitable giving are necessary for companies that aspire for financial success. Do Good documents the sea of change that has impacted the twenty-first-century marketplace more than even the most optimistic of business forecasters, including examples such as: Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia’s profits have climbed year after year even as it funnels heavy investments into sustainability. CVS’s strategic decision to start destocking cigarettes in all stores. Customers have shown with their wallets the types of businesses they will support and that they will quickly call out negligence. Buyers today demand more than half-hearted pledges from companies who are clearly just trying to show less profits and decrease their taxes. By implementing the five-step model for the new rules of business laid out in Do Good--Trust, Enrichment, Responsibility, Community, and Contribution--companies can take the necessary steps to embed social consciousness into their DNA, in turn capturing both markets and hearts.
Author: Courtney Rhodes
Publisher:
ISBN: 9780692833919
Category :
Languages : en
Pages : 148
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Book Description
Life can be a struggle toward greater achievement, and too often we let our hopes and dreams fall to the wayside in the interest of ease and comfort. Avoiding this fate is a matter of self-discovery, discipline...and marketing. Courtney R. Rhodes is a brand building and marketing strategist and has worked with numerous socially conscious brands that dedicate themselves to serving those in need. Through years of working with these companies, Rhodes noticed a commonality in each brand's approach that allowed them to accomplish their goals while supporting their communities. In this book, Rhodes breaks down those key factors that allow the discovery and promotion of your best self. In finding your authentic, passion-driven self, you will find the means and energy to chase new opportunities, complete those tasks you've long put off, find new career options or clients, and ultimately realize your fullest potential. This book will serve as your accountability partner in your endeavors, providing best practices culled from corporate branding, marketing communications, and advertising principles to help you grow your brand and guide you to your ideal self.
Author: Russell Brand
Publisher: Ballantine Books
ISBN: 1101882913
Category : Humor
Languages : en
Pages : 324
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Book Description
NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.
Author: Monocle
Publisher: Die Gestalten Verlag
ISBN: 9783899554908
Category : Design
Languages : en
Pages : 409
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Book Description
Which cities offer the best quality of life? How do you build a good school? How do you run a city? Who makes the best coffee? And how do you start your own inspirational business? With chapters on the city, culture, travel, food, and work, the book also provides answers to some key questions. Works as a guide but also includes essays that explore what makes a great city, how to make a home and why culture is good for you
