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Author: Insight Information Inc
Publisher: Insight Press
ISBN: 9781550495454
Category : Social surveys
Languages : en
Pages : 333
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Book Description
Author: Insight Information Inc
Publisher: Insight Press
ISBN: 9781550495454
Category : Social surveys
Languages : en
Pages : 333
Get Book Here
Book Description
Author: Jacob Jacoby (Researcher in economics)
Publisher: American Bar Association
ISBN: 9781627222655
Category : Law
Languages : en
Pages : 0
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Book Description
"Trademark Surveys provides the most expansive and cohesive treatment of the topic of survey research and its use in the courts. A complete revision of a long out-of-print resource, the two volumes that comprise Trademark Surveys will help attorneys understand and improve the quality of survey research proffered as evidence in litigated proceedings. Volume 1 begins with a discussion of critical pre-survey considerations, from the legal issues that can be examined via survey research to the reasons for and uses of survey research. The majority of this volume is authored by Jack Jacoby, a prominent social scientist who commands substantial expertise with all aspects in the construction, analysis, and application of trademark surveys in litigation. Case law commentary is woven into the discussion in each chapter. Topics in Volume I include: the elements of designing, conducting, and reporting surveys; understanding pertinent aspects of the marketplace; overview of the scientific research process; defining the proper universe; sampling issues; test settings and stimuli; questionnaire construction; implementing the survey and gathering data; numerous issues in aggregating, evaluating, and reporting survey findings"--Unedited summary from book.
Author: Mary J. Malach
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 76
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Book Description
Author:
Publisher:
ISBN:
Category : Evidence, Expert
Languages : en
Pages : 652
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Book Description
Author: Civil Litigation Research Project (U.S.)
Publisher:
ISBN:
Category : Actions and defenses
Languages : en
Pages : 530
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Book Description
Of principal findings. -- Studying the civil litigation process. -- Civil litigation as the investment of lawyer time. -- Other studies of civil litigation and dispute processing.
Author: Robert Chaikin Sorensen
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 78
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Book Description
Author: Hiram C. Barksdale
Publisher:
ISBN:
Category : Evidence (Law)
Languages : en
Pages : 200
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Book Description
Author: United States. Automated Legal Research Interagency Planning Committee
Publisher:
ISBN:
Category : Electronic data processing
Languages : en
Pages : 56
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Book Description
Author: Paul J. Lavrakas
Publisher: SAGE Publications
ISBN: 150631788X
Category : Social Science
Languages : en
Pages : 1073
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Book Description
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Author: Civil Litigation Research Project (U.S.)
Publisher:
ISBN: 9780915329007
Category : Actions and defenses
Languages : en
Pages : 572
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Book Description
