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Author: R. Eric Reidenbach
Publisher: CRC Press
ISBN: 1420093312
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business
Author: R. Eric Reidenbach
Publisher: CRC Press
ISBN: 1420093312
Category : Business & Economics
Languages : en
Pages : 210
Get Book Here
Book Description
Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business
Author: Vincent P. Barabba
Publisher:
ISBN:
Category :
Languages : en
Pages : 28
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Book Description
Author: Adam Ferrier
Publisher: John Wiley & Sons
ISBN: 0730370577
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to: • Avoid the pitfalls of drowning in customer data • Establish a strong, brand-led business • Develop a unique brand by embracing and leveraging your weaknesses • Define your brand • Get your customers to invest into you Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.
Author: Ernan Roman
Publisher: McGraw Hill Professional
ISBN: 0071743081
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don’t use VOC, our results can suffer greatly." -Garry Dawson, Hewlett-Packard, Americas Advertising and Direct Marketing Manager "Ernan is a leading expert in creating disciplined “Voice of Customer” driven marketing processes. If you want to move from just talking about VOC to being a leader in implementing it, you must read this book." -Fred Neil, Global Head of CRM, Dell "The clearest and best book yet published on the subject of Voice of the Customer marketing principles. In this hands-on tutorial, Ernan takes you through the steps that can transform your business, putting your customers at the center of defining what is relevant and what will drive deeper engagement." -Bernd Schmitt, Professor, Columbia Business School, Author of Customer Experience Management and Big Think Strategy In Voice of the Customer Marketing, Ernan Roman, the award-winning marketing guru who created the IDM (Integrated Direct Marketing) and Opt-in marketing methodologies shows you a proven, step-by-step process for understanding the expectations of your customers and prospects for more effective relationships and deeper levels of value. He then demonstrates how to use these insights to develop high impact, high return relationship marketing strategies and action plans which generate consistent double-digit increases in response and sales. The book's numerous case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make-trying to "manage" customers rather than continually engaging them. This book is essential reading for all marketers, whether in Fortune or Growth sized companies, who want dramatic increases in sales and marketing effectiveness.
Author: Karen Mangia
Publisher: John Wiley & Sons
ISBN: 111972385X
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
There’s one voice that matters more than any other: the voice of the customer. Learn how to fully understand the number one source of your organization’s prosperity, profits, and productivity. These actionable insights will help you to better connect with your customers and gain an undeniable lead over your competition. Listen Up!: How to Tune In to Customers and Turn Down the Noise teaches readers how to create a customer experience that’s built on listening and designed for engagement. Author and Salesforce executive Karen Mangia has created a practical and comprehensive examination of how best-of-breed companies listen and respond to customer demands—creating a foundation of customer success, loyalty, and brand evolution. Listen Up! features discussions about: How to go beyond the survey: best practices associated with customer understanding, customer experience, and customer service How to move from deep listening to data-based insights into customer behavior The statistics and stories behind companies, organizations, and even city governments that have created a customer-centric culture How powerful new questions can offer a fresh perspective into any customer, anywhere: empowering your customer-facing teams, including sales teams, in the current market Winning greater mindshare, and market share, with a fresh look at the future of customer service, customer success, and customer satisfaction Perfect for anyone in a leadership or management role in a customer-facing organization, including sales teams, business development leaders and marketing professionals, Listen Up! belongs on the bookshelves of executives, customer service and success employees, and leaders who want to better engage with the one voice that matters most: the voice of the customer.
Author: Martin D. Powell
Publisher:
ISBN: 9781974615933
Category :
Languages : en
Pages : 170
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Book Description
Do you want to hear God's voice more clearly?Through testimonies, bible studies, and exercises Dr Martin Powell demonstrates a life led by the Holy Spirit.Testimonies - providing encouragement and practical insights into listening to God.And they overcame him by the blood of the Lamb and by the word of their testimony, and they did not love their lives to the death. (Rev 12:11 NKJ)Bible Studies - Impactful studies of God's Word, focussing on the heroes of the Bible who found success by listening to the Voice of God.Exercises - simple steps to learn and grow in the intimacy of hearing 'His Voice'.
Author: Jon Anton
Publisher: Purdue University Press
ISBN: 9780915910434
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
Listening to the Voice of the Customer is the only how-to manual that takes you step-by-step through the design, implementation and analysis of a customer satisfaction measurement program. In it you will learn: How to develop a customer satisfaction measurement program that provides the information you need to increase customer retention and profits. How to select the best survey method. Includes the pros, cons, and costs of telephone, mail, and in-person interviews, and computer-assisted surveys. How to select the right sample size for your survey, and avoid biases for truly significant results. How to increase your survey response rates: survey methods, timing, incentives and more. How to survey large and small customer bases for accurate results. How to write survey questions that will get you meaningful results. Including examples of survey scales and formats that you can adapt to your own work. How to design a survey questionnaire that is easy to read and use. Including guidelines on questionnaire length, placement of specific types of questions, and writing an effective cover letter or script. How to implement your survey. Including data gathering, coding and data entry techniques. How to analyze your survey results and accurately compare data gathered over time. How to produce actionable reports based on your findings. Listening to the Voice of the Customer will show you how to develop a customer satisfaction measurement program that provides actionable information to help your organization become truly customer-focused. Throughout the book you will find very specific tips and advice based on the authors work developing and implementing customer satisfaction measurement programs. So whether you're new to customer satisfaction measurement or have a program in place, you'll find Listening to the Voice of the Customer an invaluable resource.
Author: Steve Shapiro
Publisher:
ISBN: 9780962380426
Category : Business & Economics
Languages : en
Pages : 60
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Book Description
Author: Sandi Patty
Publisher: HarperChristian + ORM
ISBN: 0310352355
Category : Religion
Languages : en
Pages : 209
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Book Description
Christian music icon and forty-time Dove award winner Sandi Patty has long astounded listeners with her powerful voice. And yet, off the stage, Sandi struggled to have a voice at all. Journey with Sandi and discover the tools you need to listen for God's voice and find your voice along the way. With a history of sexual abuse, infidelity, divorce, and crises of self-image, Sandi lived much of her life feeling unworthy of love or value. Like so many of us, she coped by living through the voices of others, allowing other people to prescribe her identity. As she performed around the world, Sandi met others just like her who hid their wounds behind quiet smiles and struggled to live with fractured identities. Through deeply intimate stories of her life and the empowering spiritual truths she's learned, Sandi offers readers wisdom to navigate the journey from voicelessness to discovering the voice God has given you, teaching you to: Embrace your true self Share your story Become the person God created you to be Sandi's warm and invitational writing will draw you to the voice of the God who sings over your life, saying you are seen, you are loved, and your voice is worth hearing. With timeless wisdom, The Voice will help you uncover your God-given identity and a voice of your very own. Praise for The Voice: "I've known Sandi for more than a quarter of a century. I'm one of the millions who have been blessed by her voice and touched by her words of wisdom. Her story is one of grace, hope, and second chances. May it impact all who read it." --Max Lucado, pastor and New York Times bestselling author "My favorite kind of spiritual leader is the one who tells the truth and gives others permission to tell the truth. I don't need shiny, polished, or tidy. I need genuine. Sandi, my dear friend, whom I love wholeheartedly, has given us this and more in The Voice." --Jen Hatmaker, New York Times bestselling author
Author: Takashi Yasuda
Publisher: John Wiley & Sons
ISBN: 1394176147
Category : Comics & Graphic Novels
Languages : en
Pages : 263
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Book Description
LEARN THE BASICS OF MARKETING WITH MANGA FOR SUCCESS! Do you want to increase sales? Improve customer satisfaction? Or are you looking for a basic understanding of marketing to ace your class or improve your outlook in the job market? Whatever your reason for picking up this book, Marketing: Manga for Success makes essential concepts easy to understand using practical examples and situations. You’ll learn about: Branding, viral marketing, and advertising and promotions The importance of customer relationships The 4 "P"s of marketing The story follows Marimo, a young woman who wants to help her aging parents save their specialty pastry business. There isn’t much she can do but she wants to help them find new opportunities. Just then, she meets two mysterious characters who teach her how to rebuild the family business through marketing, step-by-step. Find out why the Manga For Success series—now available in English for the first time—is so popular in Japan, Korea, and beyond.
