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Author: Dave Kerpen
Publisher: McGraw Hill Professional
ISBN: 0071800484
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns. Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.
Author: Dave Kerpen
Publisher: McGraw Hill Professional
ISBN: 0071800484
Category : Business & Economics
Languages : en
Pages : 254
Get Book
Book Description
Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns. Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.
Author: Dave Kerpen
Publisher: McGraw Hill Professional
ISBN: 9780071769501
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
Author: Dave Kerpen
Publisher: Crown Currency
ISBN: 0553419412
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
What does it take to win success and influence? Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day. Those who build the right relationships. Those who truly understand and connect with their colleagues, their customers, their partners. Those who can teach, lead, and inspire. In a world where we are constantly connected, and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust. Because no matter who you are or what profession you're in, success is contingent less on what you can do for yourself, but on what other people are willing to do for you. Here, through 53 bite-sized, easy-to-execute, and often counterintuitive tips, you’ll learn to master the 11 People Skills that will get you more of what you want at work, at home, and in life. For example, you’ll learn: · The single most important question you can ever ask to win attention in a meeting · The one simple key to networking that nobody talks about · How to remain top of mind for thousands of people, everyday · Why it usually pays to be the one to give the bad news · How to blow off the right people · And why, when in doubt, buy him a Bonsai A book best described as “How to Win Friends and Influence People for today’s world,” The Art of People shows how to charm and win over anyone to be more successful at work and outside of it.
Author: Gabriel Ginebra
Publisher: Association for Talent Development
ISBN: 1607287498
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
Day-in, day-out, managers and supervisors face a myriad of personalities in the workplace. Managing these individual characters can sometimes drive even the calmest boss into a frenzy. Here, for the first time in English, is a humorous, yet practical and effective title on how to deal with all those seemingly ‘incompetent’ people on your staff. Step-by-step, author Gabriel Ginebra guides you through the ‘Fougi Model’ to diagnose inefficiencies; and through this process, you’ll learn how to discern and improve people’s behaviors in the workplace. Business readers the world over have been impressed with this innovative approach to managing staff; you too, can benefit from this wisdom. You will learn how to: Revolutionize your managing style using the "Fougi Model." Diagnose inefficiencies within your staff. Discern and improve people's behaviors in the workplace.
Author: Dave Kerpen
Publisher: BenBella Books
ISBN: 1637744463
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Discover time-tested strategies to growing a successful business and leading a team—without sacrificing your personal life. The key is delegation. Drawing on his own experience launching and scaling multiple companies, New York Times bestselling author Dave Kerpen shares the secrets of how you can shift your mindset (and your workload) to focus on the things that are most important for your business, your employees, and you. With the rise of remote work, the gig economy, AI, and social media, the boundaries between work and home are dissolving, leaving workplace leaders with less time for themselves than ever before. Featuring real-life examples and prompts for goal setting, Get Over Yourself is a blueprint to help readers become master delegators by learning how to: Embrace delegation as a strategy for long-term growth and success Avoid common challenges faced by small business owners and corporate leaders Navigate the changing work landscape, including remote work, hybrid work, ChatGPT, and the gig economy Choose the right people for your team and encourage a workplace of trust and autonomy Create a healthy, sustainable work-life balance in today’s dynamic work environment Build a business that serves your life, not a life that serves your business Get Over Yourself is an evergreen guide for entrepreneurs, small business owners, and leaders growing their businesses in a new world. By shifting your mindset in small, impactful ways, you can reclaim your time with peace of mind and turn your attention to what matters most.
Author: Xiaoming Zhu
Publisher: Springer
ISBN: 981101079X
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models. In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story. The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S&T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions.
Author: Terry MacDonald
Publisher: First Edition Design Pub.
ISBN: 1622874005
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
The purpose of this book is to introduce you in considerable detail to what we call the ‘co-operative enterprise’, and to explore with you the broader question of why co-operatives are important in today’s world. This is not a “how to” book, in the normal sense. It is however (we hope) an excellent foundation upon which to broaden your understanding and appreciation of co-operative forms of enterprise, not only in your country - but around the globe. You will learn why co-operation works and also see why sometimes it may not work, and you will learn about best practices and success factors within co-operatives. If you are an employee, a manager, or an elected official within a co-operative, you will also learn about why and how leadership and management effectiveness are different in co-operative forms of enterprise. The book is divided into five parts. The first part is called “Setting the Stage”, and contains two chapters. The first chapter introduces the reader to the nature of co-operation, while the second chapter looks at the evolution of co-operation all the way from social movements to business systems of enterprise. The second part is entitled “How Co-operatives Are Different” and begins by presenting what we call the “co-operative value proposition”. The third and fourth chapters provide details on the difference between the co-operative sector, the private sector, and the public sector. Chapter Five describes why and how leadership and management effectiveness are different in a co-operative. The third part is entitled “Co-operatives Today” and it includes three chapters. Chapter Six describes “National and International Co-operative Development”, and Chapter Seven looks at the role co-operatives have played and are playing in “Wealth Creation, Community Development ,and Poverty Reduction” around the globe. The last chapter in this section describes the “Pivotal Role for Government in Enabling Development.” Part Four is entitled “Building a Better World” and it includes three chapters. The first chapter, Chapter Nine is entitled “Some Strategies and Tactics for Success”. Chapter Ten is entitled “Towards a World Vision for Co-operatives”. Chapter Eleven is “The Challenges and Opportunities Ahead”, and it invites and challenges readers - and all co-operators - to seriously imagine what the future might be for co-operative forms of enterprise. No small undertaking to be sure! Just for fun we have included a final part called “Everything Else Co-operative” into which we cram additional co-operative website links and interesting content which we think you might like and which didn’t exactly seem to fit anywhere else. You decide! We also include some of our parting after thoughts (post scripts) in this section.
Author: Jeb Blount
Publisher: John Wiley & Sons
ISBN: 0470599111
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy? You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion… None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures. If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter? Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You. Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU. This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today's sales and business books, and goes right to the heart of what matters most in 21st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new level of success in your sales and business career. You'll discover: Three relationship myths that are holding you back Five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits and advance your career The real secret to making instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs How to anchor your business relationships and create loyal customers who will never leave you for a competitor How to build your personal brand to improve your professional presence and stand-out in the market place People Buy You is the new standard in the art of influence and persuasion. Few books have tackled the subject of interpersonal relationships in the business world in such a practical and down-to-earth manner, breaking what many perceive as a complex and frustrating process into easy, actionable steps that anyone can follow.
Author: Kim Kavin
Publisher: Simon and Schuster
ISBN: 1681771705
Category : Pets
Languages : en
Pages : 320
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Book Description
In what promises to become an "Omnivore's Dilemma" for dog lovers—breed devotees and adoption advocates alike—The Dog Merchants is the first book to explain the complex and often surprisingly similar business practices that extend from the American Kennel Club to local shelters, from Westminster champions to dog auctions.Without judging dog lovers of any stripe, The Dog Merchants makes it clear that money spent among these dog merchants has real-world effects on people and canines. Kavin reveals how dog merchants create markets for dogs, often in defiance of the usual rules of supply and demand. She takes an investigative approach and meets breeders and rescuers at all levels, shedding much-needed light on an industry that most people don't even realize is an industry.Kavin’s goal is to advance the conversation about how all dogs are treated, from puppy mills to high-kill shelters. She shows that a great deal can be improved by understanding the business practices behind selling dogs of all kinds. Instead of pitting rescue and purebred people against each other, The Dog Merchants shows how all dog lovers can come together, with one voice as consumers, on behalf of all our beloved companions.
Author: Tom Corson-Knowles
Publisher: TCK Publishing
ISBN: 1631619934
Category : Health & Fitness
Languages : en
Pages : 2131
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Book Description
Save over $100 with this box set of 20 books. 20 Bestselling Authors Share Their Secrets to Health, Wealth, Happiness and Success In this box set, you’ll get twenty (20) life-changing books from bestselling authors. That's over 2,000 pages of the good stuff. Here’s what’s inside: You Can’t Cheat Success! Learn how to stop self-sabotage and achieve your dreams without stress or struggle. Self Confidence Secrets Create unstoppable confidence with proven Neurolinguistic Programming (NLP) techniques in just 5 minutes. 50 Powerful Date Ideas Fifty powerful, unique, cost-effective dates to impress your partner and improve your love life. I Want What She’s Having Now! A no-nonsense way to get healthier and achieve your ideal weight for women (and smart men). The Art of Conscious Creation Create global transformation by mastering the art of conscious creation. Diagnostic Testing And Functional Medicine Get to the root cause of your health issues and say goodbye to chronic fatigue, arthritis, autoimmune disease, leaky gut, arthritis, parasites and candida for good. Intro to Paleo Harness the principles of the Paleo diet, ancestral health and primal fitness to burn fat, build muscle and improve your health. Stop Negative Thinking Learn how to eliminate negative thinking before it eliminates you (from a doctor who knows). The Easiest Way Use the ancient Hawaiian wisdom of Ho'oponopono to create the life of abundance you deserve. Income Power Learn the secrets to doubling your income while doing more of what you love and less busy work (whether you're an employee or entrepreneur, or both). Do Nothing, Achieve Everything How to achieve true freedom and success. Hint: it's not about doing more. REV Yourself Reboot, Elevate and Vitalize your body to achieve peak performance and master the human machine. Why You’re Stuck Learn how to get out of your own way and attract the success you deserve. This little book will get you out of any rut. The Internet Entrepreneur® Leave the rat race and become financially free with an online business. From one of the world's top internet marketers. Unplugged Sometimes you have to pull the plug if you really want to live your life. Written by a guy who quit his job and sold three businesses for $100 million or more. Celebrity Confessions Celebrity journalist James Swanwick shares his best quotes and lessons from interviewing the world’s biggest celebrities like Tom Cruise, Angelina Jolie, Brad Pitt and more. Red Hot Internet Publicity Master the art of internet publicity and get more exposure for your business and cause. Perfect for authors, bloggers and anyone with a message to share. Eating for Energy Eliminate tiredness, fatigue and ill health by Eating for Energy. Forever Fat Loss Escape the dieting trap and transform your life. Forever. Unlimited Memory Learn how the world's top memory experts concentrate and remember any information at will, and how you can too. The simple system for a super memory. And More… The authors include New York Times bestsellers, ironman triathletes, personal development trainers, high-level professional coaches, business tycoons, entrepreneurs, doctors, and thought leaders with far more awards and accolades than can fit in this book description. This box set includes over 2,000 pages of words that will inspire, educate, inform and enlighten you. This special boxed set package is only available for a limited time. Scroll up and click the buy now button today. Share this special offer with those you love and care about. Giving this book as a gift could change someone’s life forever. That’s priceless.
