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Author: David Andrew Schultz
Publisher: Peter Lang
ISBN: 9780820468310
Category : Language Arts & Disciplines
Languages : en
Pages : 348
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Book Description
Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them
Author: David Andrew Schultz
Publisher: Peter Lang
ISBN: 9780820468310
Category : Language Arts & Disciplines
Languages : en
Pages : 348
Get Book Here
Book Description
Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them
Author: Samantha Majic
Publisher: Univ of California Press
ISBN: 0520384903
Category : Political Science
Languages : en
Pages : 311
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Book Description
Celebrities in the United States have drawn significant attention and resources to the complex issue of human trafficking—a subject of feminist concern—and they are often criticized for promoting sensationalized and simplistic understandings of the issue. In this comprehensive analysis of celebrities’ anti-trafficking activism, however, Samantha Majic finds that this phenomenon is more nuanced: even as some celebrities promote regressive issue narratives and carceral solutions, others use their platforms to elevate more diverse representations of human trafficking and feminist analyses of gender inequality. Lights, Camera, Feminism? thus argues that we should understand celebrities as multilevel political actors whose activism is shaped and mediated by a range of personal and contextual factors, with implications for feminist and democratic politics more broadly.
Author: Robert Naud
Publisher: McFarland
ISBN: 1476662339
Category : Performing Arts
Languages : en
Pages : 207
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Book Description
This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings going through the 1960s and early 1970s. The author, a career "Mad man," recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ's ranch, on the White House lawn, along Rome's Appian Way, in Lady Astor's dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.
Author: Stephen K. Medvic
Publisher: Routledge
ISBN: 1000479161
Category : Political Science
Languages : en
Pages : 340
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Book Description
Stephen K. Medvic’s Campaigns and Elections is a comprehensive yet compact core text that addresses two distinct but related aspects of American electoral democracy: the processes that constitute campaigns and elections, and the players who are involved. In addition to balanced coverage of process and actors, it gives equal billing to both campaigns and elections and covers contests for legislative and executive positions at the national, state, and local levels, including issue-oriented campaigns of note. The book opens by providing students with the conceptual distinctions between what happens in an election and the campaigning that precedes it. Significant attention is devoted to setting up the context for these campaigns and elections by covering the rules of the game in the American electoral system as well as aspects of election administration and the funding of elections. Then the book systematically covers the actors at every level—candidates and their organizations, parties, interest groups, the media, and voters—and the macro-level aspects of campaigns such as campaign strategy and determinants of election outcomes. The book concludes with a big-picture assessment of campaign ethics and implications of the "permanent campaign." New to the Fourth Edition: • Fully updated through the 2020 elections, looking ahead to the 2022 midterms • Covers the impact of the COVID-19 pandemic on the 2020 election as well as the January 6, 2021, insurrection at the US Capitol • Adds new sections in Chapter 3 on election integrity and the assessment of election administration • Reviews recent Supreme Court cases on gerrymandering and faithless electors • Expands coverage of social media as a source of news, of the increasingly partisan nature of the media, and of the role of media fact-checking in campaigns and elections • Reorganizes the chapters on the various actors so that the chapter on candidates leads directly to the chapter on campaigns • Fully updates the resources listed at the end of each chapter
Author: Frank W. Baker
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Political Science
Languages : en
Pages : 230
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Book Description
Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.
Author: William L. Benoit
Publisher: Peter Lang
ISBN: 9780820486048
Category : Language Arts & Disciplines
Languages : en
Pages : 308
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Book Description
This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.
Author: Barbara Allen
Publisher: Rowman & Littlefield
ISBN: 1498531601
Category : Business & Economics
Languages : en
Pages : 475
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Book Description
Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
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Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author: Nolwenn Mingant
Publisher: Bloomsbury Publishing
ISBN: 1838715770
Category : Performing Arts
Languages : en
Pages : 347
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Book Description
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
Author: Christopher J. Devine
Publisher: Columbia University Press
ISBN: 023155933X
Category : Political Science
Languages : en
Pages : 190
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Book Description
During presidential campaigns, candidates crisscross the country nonstop—visiting swing states, their home turf, and enemy territory. But do all those campaign visits make a difference when Election Day comes? If so, how and under what conditions? Do they mobilize the partisan faithful or persuade undecided voters? What do campaigns try to achieve through campaign visits—and when do they succeed? I’m Here to Ask for Your Vote is a comprehensive and compelling examination of the strategy and effectiveness of presidential campaign visits. Christopher J. Devine uses an original database of presidential and vice-presidential campaign visits from 2008 through 2020 to estimate the effects of visits on vote choice and turnout, both among individual voters and within counties. He finds that campaign visits do not usually influence voting behavior, but when they do, most often it is by persuading undecided voters—as was the case for John McCain in 2008 and even Donald Trump in 2020. Challenging the recent emphasis on candidates playing to their base, this book suggests that persuasion is still a viable campaign strategy, in which candidate visits may play a major role. I’m Here to Ask for Your Vote is an authoritative and engaging analysis designed for scholars, strategists, students, and other readers interested in understanding how campaign visits—and campaigns more broadly—shape presidential election outcomes.
