Author: S. Saviolo
Publisher: Springer
ISBN: 1137285931
Category : Business & Economics
Languages : en
Pages : 104
Book Description
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.